This guide will cover what technical SEO strategies work best for blogs with WordPress or Blogger platforms with additional hints on optimizing posts and pages.
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The Ultimate Guide for Technical SEO

This guide will help you learn the best technical SEO strategies for your blog.

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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

If you’re blogging, one of the most important things to understand is how search engines rank your page. With a little bit of effort and some research, it’s possible to have your blog be found on the first page for relevant keywords that are related to your content.

This guide will cover what technical SEO strategies work best for blogs with WordPress or Blogger platforms with additional hints on optimizing posts and pages.

Backlinks remain one of the most integral components of a winning search engine optimization (SEO) strategy, and they’re going to be even more critical in 2021. 

As you begin developing your backlink strategy in 2021, it’s important to remember that your backlinks’ quality is critical. 

If you can build an extensive network of top-quality backlinks, you’ll supercharge your SEO campaigns and likely soar above competitors.

Backlinks are external links that appear on other websites, linking to your own. They’re also known as inbound links or external backlinks. 

Before you can begin a link building campaign, you should take specific steps to prepare your website. 

If you can increase your website’s authority, it could go a long way in maximizing your backlinking campaigns’ effectiveness.

Address Optimization Issues

In many cases, marketers will launch a backlinking campaign before the website they’re linking to is prepared. 

It’s best to optimize your website to get the most from those backlinks that connect to it. 

Otherwise, you might not get the best results as Google might not perceive your site as authoritative.

It would be best if you took the time to fix all user experience (UX) design and other technical issues, which you can accomplish by using site crawling software to pull all page data. 

In the process, you’ll gain some insight into your site’s performance and determine what needs improvement.

Some common problems that you might encounter when checking your website could include:

  • Canonical errors 
  • Slow page loading speed 
  • Duplicate content 
  • Duplicate title tags and metadata 
  • Incorrect directives 
  • A lack of responsive design for mobile users 

Use Effective Internal Linking

One of the best ways to support your web pages within your website and increase traffic throughout is to use an internal linking strategy

Link to other products or service pages to lead people down the sales funnel, or you can link to relevant blog posts within other blog posts. 

Internal links can help search engines index your pages more easily while encouraging people who are visiting that first landing page to continue exploring your website.

Link Whisper is a Revolutionary WordPress Plugin to Speed Up the Process of Internal Linking and Help You Rank Better in Google .

Many businesses may be eager to get backlinks to pages that encourage people to make a purchase, such as service or product pages. 

While these may be ideal for targeting for the purpose of driving sales, you’ll likely experience better success with search engines and backlinking sites if you seek links for content that people find helpful.

It’s best to get backlinks for top-of-funnel content such as educational blog posts informing audiences that another blogger or webmaster will be more interested in linking to from their content.

Another way to increase your website’s authority is to utilize redirects, either in the form of 301s or 302s. While 302s are temporary redirects that may be unintentional, 301 redirects function as a more permanent redirect

If you notice any 302s in your website’s backend after performing a site crawl, try to convert all of them into 301s.

Depending on the type of backend you have, creating 301 redirects can be a simple process. 

For example, you can use a simple plugin to help you create redirections in WordPress. 

However, you might lose some authority to the original page, as the new link will essentially be an entirely new page.

Check out this article where I share if Yoast Premium is worth it. Check out the part about the redirects.

Create and Curate Linkable Content

You can’t get backlinks for just any content you want.

Instead, the best practice is to make sure there is a good amount of content that people will want to link to within their content and inform their audiences.

If your content ranks well and people find it in organic search results, they may even be inclined to share it on their own, creating more backlinks without any extra work on your end.

Once you’ve prepared your website and built some authority on your side, it’s time to prepare your backlink strategy

If you want to get started with a good strategy, there are some elements to consider that can help ease the process and set specific goals for your campaigns.

Some aspects of a successful link building strategy could include:

Traffic 

Specific backlinking opportunities could be more lucrative in terms of gaining traffic. 

Link relevance

Link building tier strategies can help gauge the relevance of a link. 

Make sure you take some time to review opportunities’ link profiles to measure their overall quality. 

Authority

Using tools like Google Analytics and Semrush, measure your site’s authority and the sites you want to link back to yours. 

Difficulty of opportunities

Some opportunities will be harder to obtain than others. 

If a site has specific editorial standards in place and it’s more challenging to get a link to that source, it’s often more valuable and worth pursuing if you can invest the time and effort. 

General quality of the opportunity

In addition to locations with high editorial standards, try to look for opportunities that display a high level of quality. 

You can take some time to browse the opportunity’s website and see other posts and links, which can help you decide whether the opportunity is a good fit. 

The Importance of Focusing on the User, Not Google

To help ensure the success of your backlinking strategies in 2021, remember that it’s best to focus on creating content that’s optimized for the user instead of search engines. 

If your content is appealing to visitors, you’ll ultimately encourage more backlinks and higher rankings as you attract more traffic.

Try to avoid focusing too much on links and spend more time building a strong relationship with your audience and leaders in your industry. 

Search engines will continue to favor user-centric content in 2021, so it’s in your best interest to keep the user in mind when creating content and developing your link building strategy.

The following locations will offer some of the best backlinking opportunities in 2021 and beyond:

Business Listings and Citations

An easy way to build backlinks is to make sure your business appears in plenty of high-quality listings with a large number of citations. This can help you build authority for your site while gaining people’s trust.

Social Media

Whether you want to appear on Facebook, Instagram, LinkedIn, or another platform, you can share your content on a relevant site and encourage your audience to visit the post or page from there.

Geo-Targeting and Specialized Directories

You can also make sure your site appears on either geo-targeted or specialized directories. If your business has a physical location, you can put it on geo-specific directories. If you want to target a specific niche, you can also get your business to appear on specialized directories.

Guest Posts

Blogs or online magazines in your industry could offer plenty of great opportunities to submit guest posts that may include backlinks to your website. At the same time, your guest posts could lend more credibility to your business and build your audience, potentially attracting more customers.

Blog Comments

Spam comments are likely to hurt your site, but leaving genuine helpful or insightful comments on blog posts with links to your site can make for an effective backlinking strategy.

What Types of Backlinks Should You Avoid?

For a strong backlinking campaign and to avoid wasting time and hurting your website’s authority, the following are some opportunities that you’re better off ignoring:

• Spammy blog comments 

• Irrelevant websites 

• Automated backlinks that obtain links through the use of spam software 

• Sidebar and footer links that include content that isn’t helpful or relevant 

Keeping all of these aspects in mind and building an effective backlinking strategy in 2021 will help boost SEO performance in the long term. You’ll also be able to improve your reputation and recognition as an authority in your industry.

Blogs or online magazines in your industry could offer plenty of great opportunities to submit guest posts that may include backlinks to your website. At the same time, your guest posts could lend more credibility to your business and build your audience, potentially attracting more customers.How Can One Determine The Quality of a Backlink?

Make sure you take some time to review opportunities’ link profiles to measure their overall quality. 
Using tools like Google Analytics and Semrush, measure the site’s authority and the sites you want to link back to yours. Avoid websites that look like they are full of paid links, and spammy links like Gambling, and CBD oil for example. Remember, if that website goes down in site authority, and is penalized for spam, that backlink can hurt you rather than help. Use Semrush to review the authority score and choose scores that are high whenever possible.

The best backlinks are the one you earn. You create content that other websites want to refer to. That being said, you can hire companies like Fat Joe SEO to help you build backlinks.

Most of the high-end SEO tools have backlinking elements. Semrush offers a link-building tool that is very comprehensive. It allows you to create backlink outreach campaigns and monitor your backlinks.


Domain and Page Authority

Getting a high ranking on Google is the ambition of most bloggers. After all, if you get to the number one spot, it can increase your traffic by as much as 200%. 

With so many different search engine ranking factors to keep track of, though, it can be tricky to monitor your blog’s overall performance.

To discover how effective your search engine optimization efforts have been overall, the best metric to track is domain authority (DA). 

Domain authority is a search engine ranking score developed by the SEO company Moz. The score, which ranges from 1 to 100, predicts the likelihood of the pages of a website ranking on Google.

You can check the domain authority of your site by visiting the Moz domain SEO analysis tool. It is sites like Twitter, LinkedIn, and YouTube that achieve the magical score of 100. The average Moz DA score is between 40 and 50.

I use Semrush as an SEO tool, and they have a similar authority score now as well.

If your website has a low DA score, it does not mean that it will be impossible to achieve a high-ranking result on Google. 

If you have a high-quality page on your site with little competition, that page could still reach the top spot. 

However, a low domain authority score will make it harder to get most pages on the first pages of Google’s search engine results pages (SERPs).

Improving your DA score is a long-term project, but it can be done, and as your DA rises, so will the position that all your pages hold Google. 

Here are steps to increase the domain authority of your website.

Target Acquiring Good Quality Backlinks

Backlinks are one of the most crucial ranking factors. Still, thousands of low-quality backlinks are going to do little to improve your site’s domain authority. Indeed, buying cheap backlinks could get your site penalized by Google. I recently discovered a company called Fat Joe that specializes in building quality backlinks. 

Disavow Damaging Backlinks

Google will reward you with higher rankings if you have plenty of high-quality backlinks pointing to your site.

However, the search engine giant will also punish you with lower rankings if you have too many bad links.

Of course, you have no control over who links to your site. But you can find bad links and disavow them, which will stop Google from using them to calculate your ranking.

You can conduct an audit of backlinks with tools like the SEMrush backlink checker. Then, you can disavow toxic links in the console.

Make Your Site User Friendly

Moz uses several factors in determining the domain authority of a site. One of those factors is how user-friendly a website is and how it is structured.

Ensure that your site has a simple, easy-to-follow structure so that search engines can discover all your content.

Make it easy for people to find their way around your site by adding internal links and an easy-to-follow menu structure. Tidying up your website navigation will also increase the time that each visitor spends on your site.

Create Content That Attracts Links

If you create content that people want to share, you will attract more backlinks from high-authority sites. When you set up your content marketing schedule, think about what types of posts people might want to link to and share.

There are many types of posts that you could use to encourage backlinks. You could create informative articles that explain a topic related to your niche, for example.

You could post infographics that might be published on other websites. Tips and tutorials are another type of content that is likely to be shared. Every link you get from a high DA site will help increase your site’s domain authority.

Neil Patel says, in this article,  that It’s better to have a few quality backlinks than a ton of ineffective ones.    

Add Links in Your Content to Authoritative Sites

Linking from your site to other authoritative websites may also increase the DA score of your site.

Linking to reputable external sources helps to cement your site’s reputation as a respected, authentic site.

Outbound links to authoritative sites may also result in reciprocal links from some of those sites. Equally, it would help if you were wary of having any outbound links that point to potentially toxic sites.

If your site is directing visitors towards spammy or suspicious sites, it could negatively affect your Google ranking.

Become the Authority in Your Niche

Set yourself up as an authority in your niche, and the DA-boosting high-quality backlinks will come naturally.

Becoming an authoritative figure in your sector will also increase the credibility of your commercial brand.

Try posting articles that highlight your expertise in your niche on your blog. Post on forums and leave comments on the blogs of other websites in your sector.

You could also submit informative guest posts to related websites. Be careful, though, not to spam other sites. Ensure that all the content you post on third-party sites has value and does not appear to be merely an attempt to gain a backlink.

Make Your Website 100% Mobile-Friendly

Mobile device users now account for more than half of all website traffic. So, it is crucial to your website rankings that your site is 100% mobile-friendly.

Don’t just assume that your site works well with mobile devices. Test your website with the Google mobile-friendly test. The report created by this test will tell you if your pages are optimized for mobile devices and suggest any changes that might need to make.

You cannot afford to ignore this aspect of your website design because Google now favors mobile-friendly sites.

You might like the Elementor Page Builder with the Astra Theme. They are fast, and mobile responsive. 

Improve Internal Links​

Internal links will keep people on your site for longer and help to boost your DA. Internal links will help to pass the authority of a highly ranked page to other pages on your site.

Your internal links will also make it easier for search engines to discover your content and decipher which of your pages are the most important.

If you need help with your internal links, check out Link Whisper.

Promote Your Content

You can increase your website’s domain authority by promoting your content on social media and other platforms.

Every time your content is liked or shared, it adds a social signal which will further demonstrate your website’s popularity.

Promoting your content will also increase the chances of your content being discovered, linked to, and shared.

Check out this list of Social Media Tools to automate some of these processes.

Give Your Domain Time to Age

Time alone will eventually boost the DA score of your website. Older domains have more credibility and will be given a higher domain authority.

So, avoid changing your domain name because, if you do, you will be throwing away some valuable domain authority.

When setting up a new website, you might want to consider buying an expired aged domain, which will already have some domain authority attached to it.

Check out GoDaddy Domains. 

Key Takeaways

Domain authority indicates how popular a site is and how likely the site is to rank on Google.

The search engines rank a site’s popularity is primarily based on the number of quality backlinks pointing to the site.

Increasing a website’s domain authority is a long-term strategy.

If you follow the above tips, you should see the number of high-quality links to your site increasing and the DA score creeping up.


Does your website suffer from poor visitor engagement and low traffic? While countless factors can affect your website’s performance, one of the most influential is navigation. If visitors struggle to find specific sections or pages of content, they’ll probably leave. You can improve your website’s navigation, however, by using breadcrumb navigation

Hi there, I’m Lori Ballen.

Content Creator and Coach

I’m a 6-figure blogger, real estate agent, affiliate marketer, trainer, and coach. I share top digital marketing strategies to help bloggers, entrepreneurs, and small businesses grow their brand, website traffic, and database.

What Is Breadcrumb Navigation?

Consisting of links with relevant anchor text, breadcrumb navigation is a graphical representation of a visitor’s location on a website.

It’s typically displayed at either the top or bottom of all or most pages. Breadcrumb navigation shows the visitor’s current page as well as all upper-level category pages and the homepage.

An e-commerce store that specializes in footwear, for example, may feature the following breadcrumb navigation on a category page for open-toe high-heels:

E-Commerce Store Name > Women’s Footwear > High Heels > Open-Toe High Heels

A business-to-business (B2B) digital marketing website, on the other hand, may feature the following breadcrumb navigation on a page about Facebook Ads:

Digital Marketing Website Name > Social Media > Facebook > Facebook Ads

In both examples, the breadcrumb navigation begins with the website’s name and is proceeded by several category pages. If a visitor wants to access an upper-level category page, he or she can click the category’s linked title.

Each of the links in breadcrumb navigation is known as a breadcrumb, which is a reference to “Hansel and Gretel.” Written by the Grimm brothers in the early 1800s, “Hansel and Gretel” tells the story of a boy and his sister who are kidnapped by a witch.

 You can improve your website's navigation, however, by using breadcrumb navigation.

To find their way back home, the siblings leave a trail of breadcrumbs. Breadcrumb navigation works in the same way by showing visitors their exact location on a website while providing clickable links so that they can return to upper-level category pages or the homepage.

Why Your Website Needs Breadcrumb Navigation

Breadcrumb navigation offers several benefits. When included on your website, it offers an alternative form of navigation. Breadcrumb navigation isn’t intended to replace your website’s primary form of navigation.

If you include breadcrumb navigation on your website, you should still use a traditional form of navigation, such as a sidebar menu or below-header menu.

Breadcrumb navigation simply offers a secondary form of navigation, which some visitors may prefer over your website’s primary form of navigation.

You’ll probably discover the use of breadcrumb navigation has a positive impact on your website’s bounce rate. Available to view using Google Analytics, bounce rate is a performance metric that reflects the percentage of single-page visitors to your website.

If your website attracted 5,000 visitors last month, 1,000 of whom only accessed a single page during their session, your website’s bounce rate for that month would be 20 percent.

The descriptive nature of breadcrumb links compels visitors to click them.

Breadcrumb links aren’t just generic or otherwise meaningless URLs; they feature descriptive and concise anchor text. As a result, visitors will often click breadcrumb links to explore other pages.

When a visitor clicks a breadcrumb link, he or she won’t be counted as a bounce, resulting in a lower bounce rate for your website.

Because of its ability to improve user experience (UX) and promote a lower bounce rate, breadcrumb navigation may drive higher search rankings for your website.

Search engines don’t just look at the number and quality of your website’s backlinks to determine where it should rank.

They analyze hundreds of signals, including UX and bounce rate. If your website is difficult for visitors to navigate, search engines will probably rank it lower than similar but better navigation.

Of course, search engines use bounce rate as a ranking signal as well. Websites with a low bounce rate generally rank higher than those with a high bounce rate. With breadcrumb navigation, you’ll promote a better UX and a lower bounce rate for your website, which may result in higher rankings.

WordPress Websites and Marketing Services

My brothers Jeff and Paul Helvin offer WordPress Websites for bloggers and entrepreneurs. They provided content, and marketing services as well.Ballen Brands

How to Include Breadcrumb Navigation on Your Website

To include breadcrumb navigation on your website, you must create a unique string of hierarchical breadcrumb links on each page.

The links should represent the upper-level category pages under which the current page is located. While creating breadcrumb navigation for each of your website’s pages may sound difficult, there are tools that can help.

If you built your website using WordPress, you can download a breadcrumb plugin like Breadcrumb NavXT or Breadcrumb by PickPlugins. Both plugins allow you to easily create and configure breadcrumb navigation.

Your theme may also allow for breadcrumbs. Check your theme settings.

Yoast seo is another plugin that supports breadcrumb navigation. Although it’s a more versatile plugin — it supports a variety of search engine optimization (SEO) functions — Yoast seo offers quick and easy implementation of breadcrumb navigation.

It’s important to note many breadcrumb plugins for WordPress, as well as Yoast seo, automatically create schema markup for search engines. When Google discovers this markup, it may add the breadcrumb navigation to your website’s organic listings.

Even if you built your website using a different content management (CMS) than WordPress, you might be able to download and use a similar tool to create breadcrumb navigation. There are breadcrumb extensions available for Joomla, breadcrumb modules available for Drupal and breadcrumb apps available for Shopify.

With breadcrumb navigation up and running on your website, you should get into the habit of testing the breadcrumb links regularly to ensure they function as intended.

If you entered the wrong URL when setting up a breadcrumb link, visitors may still see the appropriate anchor text, but clicking it will direct them to a 404 error page.

To ensure your website’s breadcrumb links direct visitors to the appropriate pages, you must test them. Place yourself in a visitor’s digital shoes and click the breadcrumb links.

If a link takes you to a 404 error page or any other page than the intended destination, you should fix it.

As your website grows, it will encompass more pages. Breadcrumb navigation allows visitors to easily navigate your website.

Whether you have 10 or 10,000 pages of content, it offers a visual map of a visitor’s location while simultaneously allowing him or her to return to upper-level category pages or the homepage.

  • Get More Organic Traffic From Mobile Devices with AMP

    Google is the most popular search engine globally, and it’s also one of the biggest publishers out there. If you want to get more traffic from Google, you have to make sure that your site is optimized for mobile devices. That means making sure that all of your pages are responsive so that users can access them without having to scroll through tons of irrelevant information. 

    According to CNBC, an average of 75 percent less time was needed to download content from AMP sites than non-AMP sites. However, according to Gizmodo, loading speed increased by 3x when using AMPs. (en.wikipedia.org)

    What Is Accelerated Mobile Pages (AMP)?

    Google launched the AMP project back in 2015 to create a new standard for web pages on mobile devices. The idea behind this initiative is to develop fast-loading websites that load quickly even when they don’t have internet connections. This goal is achieved by using HTML5 and JavaScript to optimize how content is displayed on mobile devices.

    Why Do We Need AMP?

    There are two main reasons why we need AMP:

    1) It makes our sites faster.

    2) It helps us reach more people.

    Let’s take a look at each of these points in detail.

    Faster Sites Are More Engaging

    When someone visits a website, their first impression is usually based on how fast the page loads. As such, if you can speed up your site, you will engage more visitors. And since engagement leads to conversions, you will end up increasing your revenue as well.

    More People Can Access Your Content

    When you visit a website, you expect to see relevant information right away. However, if your site takes too long to load, you might not find what you were looking for. So, if you want to increase the number of people who read your content, you should focus on improving the loading time of your site.

    How Do Accelerated Mobile Pages Work?

    In an online survey conducted by Google and SOASP, nearly half (40%) of web visitors abandon a site after waiting for more than 3 seconds to display its content fully. – (instapage.com)

    To understand how accelerated mobile pages work, let’s start by looking at how regular web pages work. When you go to a website like Facebook or Twitter, you are redirected to a server that hosts the actual webpage. In other words, the server sends the requested data directly to your device.

    However, you aren’t sent to a server when you visit a website via an app. Instead, the app downloads the entire webpage itself. Once the app has downloaded the whole page, it displays it on screen.

    This difference is noticeable when comparing regular and accelerated mobile pages. With AMP, the whole page is compressed before being sent to the user’s phone. This compression allows the user to view the page much quicker than they would if they had to download the entire thing.

    So How Does AMP Help Us Get More Traffic?

    Since AMPs allow us to display the same content on mobile devices much quicker, we can now use them to drive more traffic to our sites. 

    For example, if you own a restaurant, you could post a link to your menu on social media. Then, whenever anyone wants to order food online, they can click on the link and open the menu in their browser.

    Once they select something from the menu, they can continue browsing the rest of the site. 

    Since the menu is already loaded on their phones, they won’t have to wait around while the rest of the page loads. 

    Instead, they can jump straight to ordering the food they want.

    What Is The Difference Between Regular Webpages VS. Accelerated Mobile Pages?

    As stated above, there is a massive difference between regular web pages and AMPs. While regular webpages are hosted on servers, AMPs are hosted on CDNs. A CDN is a network of servers spread across multiple locations.

    The reason why this matters is that most websites are hosted on servers located in one location. If you try visiting a website hosted on a server that isn’t close to your home, you will see that it takes longer to load.

    In contrast, AMPs are hosted in multiple locations. 

    As such, even though the user may live far away from the closest server, they will still get to see the page quickly.

    If You Want To Increase Website Conversions, Use Accelerated Mobile Pages

    If you want to improve your conversion rates, you need to ensure that your users can access your content quickly. That way, they will be able to convert easily.

    In addition to speeding up your site, using AMPs also helps you build trust with your audience. 

    After all, if someone visits your site through an app, they know that they will receive the best experience possible.

    With AMP, you can now provide the same excellent service to your users as you do on desktop computers. 

    The AMP Plugin for WordPress works in two ways.

    1. It compresses the HTML code of each page so that it fits within the space constraints of mobile devices.

    2. It adds a special tag to the head section of each page. This tag tells the browser to render the page in an AMP format.

    When you install the plugin, you will find a new tab called “AMP.” Clicking on this tab will take you to the AMP settings panel. Here, you can configure how the plugin should work.

    When you activate the plugin, you will see that the URL bar changes color. The page has been converted into an AMP format. In addition, you will notice that the page’s title has changed to “AMP. “

    You can also add custom meta tags to the header section of your pages. These tags tell the browser what kind of device the visitor is viewing the page.

    This tag tells the browser that the page is optimized for iPhone. Therefore, when visitors view your page on their phone, they will automatically be redirected to the AMP version of the page.

    You can also set different page versions depending on which device is being used. For example, you can create an AMP version of the homepage and another AMP version of the contact page.

    Does Every Website Need AMP?

    No. Not every website needs AMP. However, if you want to increase conversions, you need to ensure that your users can access the information quickly. Using AMPs makes it easy for them to do so.

    Pros and Cons of AMP

    According to studies, using an AMP library can significantly decrease the number of server requests needed to load a webpage by up to 77%. However, there may be instances where the AMP version isn’t loaded even when it was configured properly. – (searchengineland.com

    There are pros and cons associated with AMP. The main advantage of having AMP is that it speeds up the loading time of your pages. Users don’t have to wait long before they can start reading your content.

    The one drawback to AMP is that you cannot control the look and feel of AMPs. Google, not you, designs them.

    However, there are plugins available that allow you to customize the appearance of AMPs. You can change fonts, colors, and other elements with these plugins.

    Conclusion:

    Using AMPs is a good idea. However, you must first understand how to use them properly. Otherwise, you could end up hurting your conversion rate instead of helping it.

    That said, I hope you found this article helpful. Please let me know if you have any questions or comments about this topic.

    Takeaways:

    • If you want to improve your conversion rates, you need to make sure that your visitors can easily read your content.

    • Use AMPs to speed up the loading times of your pages.

    • You cannot control the look and style of AMPs.

    • There are many plugins available that help you customize the appearance of AMP.

    FAQ

    What Is The Difference Between AMP And Other Page Optimization Techniques?

    AMP stands for accelerated mobile pages. They are similar to other optimization techniques like responsive design or minification. However, they have some unique features. For instance, they compress the HTML code of each webpage so that it fits within a small space. They also add a special tag to the top of the page. This tag tells browsers to render the page in AMP format.

    How Do I Install AMP On My WordPress Site?

    First, you must download the AMP plugin for WordPress. Once installed, go to the ‘AMP Settings’ menu item. From there, you can choose whether you want to use the default settings or customize them yourself. Once you have done that, click on the ‘Save Changes’ button at the bottom of the screen. You will then be able to view the results of your customization. If you decide not to make any changes, you can simply leave the plugin enabled.

    Will Google Start Indexing AMP Pages?

    Yes. Google already indexes AMP pages. You just need to enable the feature from the AMP settings panel to get started.

    Can I Use AMP With A Custom Domain Name?

    Yes, but you will need to purchase a premium domain name. If you don’t own one yet, check out our guide to buying domains here.

    Does AMP Work Well With SEO?

    Yes! Because AMP pages load faster than standard web pages, they rank higher in search engine rankings. AMP pages often rank better than regular websites because they are compressed. As a result, they are easier for search engines to crawl.

    Why Should I Create An AMP Page?

    Creating an AMP page helps you reach new audiences. It allows you to show your best content to those who visit your site via smartphones.

    Why Would Someone Want To Use AMP?

    There are many reasons why someone would want to use AMP. Here are three: 1) Increase Conversions
    2) Reach New Audiences
    3) Improve Search Engine Rankings

    How Much Does It Cost To Use AMP?

    There are no upfront costs associated with using AMP. It only takes about 5 minutes to install.

    Where Can I Find More Information About AMP?

    Visit www.ampproject.org for more details.

    References

    developers.google.com

    searchengineland.com

    ampproject.org

    amp.dev

  • Here’s How to Identify, and Correct 404 Pages on Your Website.

    Have you ever wondered how to find out if your site has a 404 page? Or maybe you want to know how to fix a 404 error? If so, then read on. This article will show you how to identify and fix 404 pages on your WordPress website.

    What is a 404 Page?

    A 404 page is the default landing page that appears when a user types in an incorrect URL in the search bar or browser. It’s usually displayed after a site has been hacked or suffers from some other technical glitch, and it provides instructions on how to get back to the homepage.

    Reasons Why a 404 Page Appears

    404 errors are widespread on websites. A 404 page is displayed when someone tries to access a web page that doesn’t exist. For example, this could happen because the page was deleted, moved, or renamed.

    There are two main reasons why a search engine would display a 404 error. One is because the page doesn’t exist—for instance, you tried to access a page from the search box deleted months ago. 

    Another possibility is that the page does exist but is broken. For example, if the page is missing images or text.

    There are other reasons as well:

    1. The page doesn’t exist

    2. The page exists, but the web admin has removed it

    3. The page exists, and it is a broken link

    4. The page exists, but there is an issue with the link

    5. The page exists; however, the user agent is not supported.

    Why Do We Need a 404 Page?

    https://youtu.be/FbjYkpdjorA

    Our browser sends a request to the webserver when we visit a website. When the server receives this request, it checks whether the requested resource exists. If not, the server responds with an HTTP status code of 404 Not Found.

    So, if someone tries to access a nonexistent page, the server returns a response with a 404 status code. In addition, the server may send a header called Location with information about where the visitor should go next.

    The location header tells the browser to load another web page, so it’s essential to make sure that the 404 page contains links to all the pages on the site. Otherwise, visitors might get lost trying to find their way around the site.

    How To Create a 404 Page

    https://youtu.be/kPtS4vO42II

    Creating a custom 404 page is crucial to making your site more professional. Here are a few ways to create a custom 404 page: 

    The most common way for a website owner to create a 404 error page is by using a custom-built script. This method involves creating a PHP file with code that displays the correct message based on what happened. 

    For example, about Usenet:

    A simple search will return thousands of results; however, only one result comes up if you type “Usenet” into Google. 

    Many different websites use the same name as Usenet. Therefore, Google automatically redirects users who type in “Usenet.” 

    If they try to access any of these pages, they end up at the 404 page instead.

    If your website uses a CMS like WordPress, you can also create a custom 404 page. Then, within the body of the page, you can include a link to the home page.

    Another option is to use a WordPress 404-page plugin. With a plugin, you can customize the 404 page without writing any code. Instead, you simply choose which template should be used, and you can change its appearance.

    How to Fix Soft 404 Errors

    Soft 404 errors occur when a web server does not respond to a particular URL. A soft 404 occurs because the web server either doesn’t recognize the URL or doesn’t understand the format of the URL. 

    However, if index.php is missing from the path, the server knows something has gone wrong. Therefore, it will display a 404 error page.

    To fix a soft 404 error, you need to add index.php to the URL. However, to prevent soft 404 errors from occurring, you must configure your web server correctly.

    What Is a Hard 404 Error?

    Hard 404 errors occur when a user enters an incorrect URL. These errors usually happen when a person mistypes a word or makes a mistake while typing a URL. 

    For example, a hard 404 error could occur if someone typed www.mysite.com/index.html instead of www.mysite.co.uk/index.html.

    Because a hard 404 error happens when a user inputs an invalid URL, the problem is often caused by a typo. For instance, if a user accidentally entered www.mysite.com instead of www.mysit3.com, the server would know something was amiss. 

    So, it would show a 404 error page. But, if the user had misspelled mysite.com, the server wouldn’t know what to do. Therefore, it would just give a generic error message.

    The 404 error creates a bad user experience, so it’s essential to solve it immediately. 

    The Best 404 Pages

    When designing a 404 page, keep in mind that people expect certain things. For example, they don’t want to see a plain white screen with a big red text saying “Page Not Found!” Instead, they want to see a helpful message.

    Here are some tips for designing a good 404 page:

    • Make sure that the content matches the purpose of the page. For example, if you have a blog, don’t put a 404 page together that looks like a regular website. Make sure that the design fits the theme of the site.
    • Keep the content brief. People don’t want long messages. Keep it short and sweet.
    • Use a friendly tone. Don’t make fun of yourself. Your audience wants to feel comfortable reading your message.
    • Don’t forget the call to action.
    • Include helpful links to other parts of your site so that visitors can get back to where they were going.
    • Consider adding images to help explain what happened.
    • Avoid using too much text. Too much text can overwhelm readers.

    How to Prevent 404 Errors

    There are several ways that you can prevent 404 client errors from happening on your website:

    1. Make sure that the URLs on your site are correct.
    2. Check your DNS settings.
    3. Ensure that your web server is configured correctly.
    4. You need to ensure that all files are uploaded to the right place.

    URL Correctness

    If your URLs aren’t correct, you will probably receive a 404 error. Therefore, you should always double-check your URLs before uploading anything to your server. If you find any mistakes, you should contact your hosting provider immediately.

    DNS Settings

    Your DNS settings determine how your domain name gets translated into IP addresses. If you use GoDaddy as your web host, you can access these settings through the Domain Manager. 

    If you use another web host, you may access this information by contacting their customer service department.

    Web Server Configuration

    Finally, it would help ensure that your web server was correctly configured. This step includes ensuring that the file permissions are set up correctly and that there are no missing directories or files.  

    FAQ

    What Is A 404 Error?

    A 404 error means that something went wrong with the URL. The most common reason for dead links is that the page was not found because it doesn’t exist. 
    Other causes include incorrect directory structure, improper file permissions, or an invalid link. 

    How Do I Find Out Why My Site Has A 404 Error?

    You can find out why your site has a 404 error by looking at the log files on your web server. These logs record everything that happens on your server, including requests made to your site.  When you get a 404 error, the request that caused it appears in one of these logs. By reading these logs, you will find out what happened.

    How Can I Avoid Getting A 404 Error On My Website?

    To avoid getting a 404 error on your website, you need to make some changes. First, you need a good understanding of how your webserver works.  Second, You also need to understand how your DNS records work so that you can create proper links.  Finally, you need a solid knowledge of HTML and CSS coding. Once you have done all of these things, you won’t have any problems.

    Can I Get Rid Of A 404 Error Without Changing Anything Else?

    Yes, you can fix a 404 error without changing anything else. All you need to do is change how people reach your site. Instead of using the old URL, you should use a new one. In other words, you should update your links to point to the unique URL.

    How Long Does It Take To Correct A 404 Error?

    It depends on how severe the error is. For example, if you just changed a single letter in a URL, it shouldn’t take more than a few minutes. However, if you added a whole new page to your site, it could take several days.

    What is a Client-Side Error?

    Client-side errors occur when visitors click on a link on your site and get redirected to another page. They are usually harmless, but they can cause visitors to lose their place on your site.

  • Bounce Rate: How To Reduce Your Bounce Rate by 15% or More

    If you’ve spent any time looking at web analytics, chances are you’ve heard the term “bounce rate.” But what does it mean? And why is it important to know about it?

    Put simply, bounce rate refers to the percentage of visitors who enter your site and leave (with “leave” defined as clicking a link on your site and not visiting another page).

    Bounce Rate Example

    Mark had been running his website for a while, and the bounce rate was high. His site architecture wasn’t great, and his load time was slow.

    He found some help from BallenBllogger.com on various strategies to lower the bounce rate on a website. 

    Mark improved the content on each page, adding new pages with even more engaging content. Then, he changed up the site architecture so it’s easier to navigate through all of the pages on his website. 

    Next, Mark made sure there were no deadends (orphaned content) or confusing redirect loops that could make people feel like they’ve come across something they shouldn’t have seen yet.

    Mark also added in videos where appropriate too; making sure he took advantage of any opportunities to engage visitors for as long as possible after they clicked through to his website.

    Two months after Mark implemented the changes, his website’s bounce rate is down by 15%, and conversion rate is up by 30%.

    It should go without saying that lower bounce rates are better than higher ones for any web page, but what should your average bounce rate be?

    Read on.

    even though some blogs and content-oriented sites do a fantastic job with internal links and advertisements to direct users to other areas of the website, the average blog has a relatively high bounce rate.
    https://cxl.com/guides/bounce-rate/benchmarks/

    The Importance Of Measuring Bounce Rates

    Bounce Rates can indicate whether or not people like what they see on your website.

    If the bounce rate is high, visitors may be bouncing because they don’t like what they see (such as having an outdated design), dislike the site navigation, aren’t finding what they need on the site, etc. 

    Suppose your content is entertaining or valuable enough to keep people reading. In that case, it may also be helpful to look at your “Avg. Time on Site” metric in conjunction with your bounce rate to get a sense of whether people are arriving at your site and staying long enough to read through an entire article.

    It can indicate whether or not you’re attracting the right people to your site.

    If you’re doing SEO for a website trying to attract buyers, you may not care if there are lots of people on your site who aren’t looking to buy. 

    For example, creating iPhone wallpaper backgrounds on Pinterest generates a lot of traffic to blogs with these graphics. 

    Most likely, however, these visitors are only there to grab the image and won’t become loyal followers, make a purchase, or be valuable traffic.

    It can indicate whether or not people are finding what they’re looking for quickly when they arrive on your site.

    If many visitors are bouncing, they may be having trouble finding the information they need. This isn’t just an SEO problem—it also reflects poorly on your site’s navigability, which is vital for all users.

    It can indicate how well you’re doing at achieving your website goals.

    Bounce rate can be one way to check whether or not your design and content successfully get visitors to take action. 

    For example, activities such as filling out a contact form, making an online purchase, leaving their contact information so you can follow up with them later, etc., are actions that should be measured.

    What should my Bounce Rate Be?

    Bounce rate estimates show less than 40% is excellent, 40-55% is average, and over 55% needs work.

    Any score under 40% would be considered a good bounce rate, while 40-55%. Bounce rates over 55% may require strategic efforts to improve the page.

    A bad bounce rate would be any score over 55%. Higher scores may indicate that visitors do not find what they are looking for on your site and end up leaving.

    Some bloggers are less concerned with bounce rates on pages that respond to a question. For example, if the searcher’s aim is fulfilled and the goal is achieved, the consumer is unlikely to “surf” around the website.

    This type of high bounce rate does not necessarily signify that the page needs to be improved.

    Does a high bounce rate hurt SEO??

    A high bounce rate may hurt your SEO, depending on the reason for the bounce. For example, if visitors are bouncing because they don’t like your site’s design or content, it can indicate that changes need to be made to boost user experience and improve conversion rates.

    However, if visitors leave without visiting other pages because they found exactly what they were looking for, a high bounce rate may not hurt your SEO. 

    It can be a positive sign that you’re doing an excellent job of helping visitors get the information they need quickly and effectively!

    Google directly says: “If the success of your site depends on users viewing more than one page, then, yes, a high bounce rate is bad. On the other hand, if you have a single-page site like a blog, or offer other types of content for which single-page sessions are expected, then a high bounce rate is perfectly normal.”

    How To Find Your Bounce Rate

    Google Analytics calculates bounce rates automatically (based on the average across all websites), called Avg. Session Duration. 

    This data shows how long visitors spend on your site but doesn’t tell the whole story. 

    You can view your overall bounce rate from the home screen dashboard, from the Audience Overview, and by drilling down to page speed and content directly.

    You can also view bounce rates by source. Your dashboard will also show notifications of higher bounce rates than average or lower per source.

    What factors affect a site’s bounce rate?

    Several factors can affect your bounce rate. These include:

    The site’s design and layout: If visitors land on a page and can’t find what they are looking for, they will likely leave the site.

    The pages on your site: If you have a lot of one-page sites linking to each other, there’s a good chance those visitors will have a high bounce rate.

    The time of day: If you notice that your bounce rate is higher at certain times of the day, it’s likely due to site visitors checking your site while they are doing other things (e.g., eating dinner).

    Not optimized for mobile: You may see a higher bounce rate if your site is not optimized for mobile devices.

    The user experience: Your visitors won’t stick around if your site is not easy to navigate or is complicated to use.

    You are ranking for an irrelevant term: If you rank for a term that is not relevant to what your site offers, the bounce rate will be higher.

    For example, if you rank for the term about a mouse, and your visitor is looking for info regarding a computer mouse, but your blog is about the animal mouse, they will bounce back to the search engine to find another page. 

    This bounce back to the search engine action is also called pogo-sticking.

    Offers/Products: Visitors will leave if your site’s content does not match the offer or product it’s supposed to deliver.

    How can I reduce my bounce rate?

    A high bounce rate is most often an indication that your site needs to be improved. However, there are several things you can do to reduce your bounce rate, including:

    Updating or adding content: Regularly updating fresh content will encourage visitors to stay on your site longer. Check your publish dates on articles, and start with the oldest. Check to see your facts are current and work to extend the length of the post with quality content.

    Adding in-depth contentLong-form, in-depth content can also help increase time spent on your site by keeping the audience engaged.

    Having a clear Call to Action: If your visitor knows exactly what they’re supposed to do (and where they’re supposed to go) on your site, their time spent will increase.

    On-page SEO: Using keywords and phrases relevant to your page’s topic can help visitors find you when they search.

    Including social media sharing buttons: These buttons placed strategically on relevant blog posts or product pages will help visitors share your content. Embedding social media buttons encourages discovery and sharing of your content, which can positively impact your bounce rate.

    Testing load time: When it comes to bounce rates, slow page speeds are significant offenders. As previously stated, many people do not want to wait for their web pages to load.

    Optimize for mobile: If your site isn’t mobile-friendly, you will see a higher bounce rate than those who are. In addition, Google has reported that 1 out of 3 mobile searches lead to offline conversions, so it’s vital that you ensure your site is optimized for all devices.

    Offer exclusive content: Offering in-depth blog articles, video tutorials, or eBooks can help increase page views, actions, and dwell time. Visitors may also return to continue reading/viewing the content.

    Offer a special promotion: Offering coupons, discounts, or gifts can encourage the visitors to take action. Your offer can require the visitor to click through to your lead capture landing page. 

    Welcome new visitors: Using a live chat feature on your blog/website to welcome new visitors can also help reduce bounce rates by turning strangers into potential leads.

    Use Subheadings: Providing subheadings and subtitles throughout your content will help break up the text and improve the user’s experience.

    Offer ways to subscribe: Providing visitors with an email capture form can encourage potential leads to sign up for further updates, such as blog posts or newsletters.

    Remove Pop-Ups: Pop-ups can be pretty annoying to site visitors, so it is essential to use them sparingly. These are more likely to lead to a high bounce rate because they interrupt the user experience. In addition, they can be intrusive and disruptive.

    Use a Heat Map: Using a heatmap like Mouseflow can show you where you are or aren’t getting clicks on the page. It also measures the customer journey showing which pages are generating the most clicks to other pages. 

    Add video content: Video content encourages people who may not have otherwise engaged with your site or shared it through social media platforms to do so. For example, if you’re running an eCommerce store, using product videos can help convince potential buyers to make a purchase.

    “Content analytics reports show the bounce rate for video blogs is 34 percent lower than the rest of the site on average – a stat that proves the format’s power in keeping people on pages and getting them tuned into what companies are saying.” – Lauren Kaye

    Make Your blog more readable: Ensure that your web copy is easy to read and engaging. Studies show that complicated vocabulary and long sentences can lead to higher bounce rates. Before you publish, check your spelling and grammar with a program like Grammarly. Avoid passive voice.

    Make the CTA clear: An excellent way to reduce bounce rates is to ensure that your site visitors know what they should do next. For example, if your call-to-action needs elaboration, you could include it in the body content or consider providing a hint in your title tag.

    Increase time on site: Add photo galleries, video, audio, infographics, and slideshows to your site. Rich Media will keep your visitors engaged and encourage them to explore more of your content.

    Use bullet points.: Bullet points can help make it easier for readers to understand your content. In addition, they are more likely to engage with the information if it is delivered in a clear, concise manner.

    Encourage Comments: If your blog post is on a topic that interests people, don’t be afraid to encourage comments. 

    You can do this by asking a question at the end of each blog post or linking back to previous articles on the site. 

    Encouraging comments will help you engage with readers and make new connections.

    Tell Stories: At the beginning of this blog, you’ll find an example of a story. In this story, a mini case study, if you will, Mark improves his bounce rate by implementing specific strategies. Check out the AI writing tool Jarvis for help writing stories.

    Add FAQ: If your site has frequent questions, consider adding a Frequently Asked Questions page to the blog or website. You can answer common questions about your business or industry and provide them with information they may not find on the homepage.

    Improve your Meta: Your meta title and meta description are the first impressions on a search engine. If they are not enticing, people will bounce even before reading your content. Therefore, ensure that your meta matches the content of your page.

    Add ‘related posts’: Providing related blog posts on your site can keep visitors engaged with your site. You can do this by using relevant keywords or tags within each of the related posts. Related posts can also help reduce bounce rates by providing other relevant blog posts that the visitor may be interested in.

    Reduce the number or type of ads: If you’ve recently increased the number of ads on your site, this may be making visitors leave. Before adding more to your blog or website, look at the ones that already exist and ensure that they fit with your brand.

    Deploy an Internal Linking Strategy:  A blog with a wide range of topics is generally more engaging. Internal linking can help readers find interesting content, and this may encourage them to stay on your site longer.

    Include Your Author Bio:  You can add a bio in your blog post to make readers feel more familiar with you and your site. A bio can gain trust, encourage them to share your content on social media channels, and return for future blog posts.

    Use Forms:  Forms can be used to capture email addresses and build your mailing list. 

    To keep visitors engaged, ensure that the form is easy to find and add a single opt-in form on each blog post or add a pop-up that appears when the visitor scrolls down the page. In this article by Neil Patel, adding user forms is a top strategy in improving the user experience.

    Improve the Navigation: If your visitors are having trouble navigating the site, they may think it is cluttered or poorly designed. 

    Ensure that there is a clear navigation menu bar at the top of your blog. You can also use internal links to direct readers where you want them to go on the page. Some bloggers add a menu to the sidebar and footer.

    Use a Table of Contents: This can be very helpful for readers as they can quickly find what they are looking for without having to scroll through the entire page. You’ll notice that adding a table of contents is included in many reputable blogs and magazines.

    Bounce Rate vs. Exit Rate

    It’s good to know that there are tools out there that can measure your site’s bounce rate. 

    However, another metric is usually used to measure the term exit, called exit rate. 

    Similar to bounce rates, exit rates typically occur when visitors leave your site without clicking any links or visiting other pages on the site.

    This data is important because if your exit rate is high, this could mean that visitors do not like what they see, and it’s time to make some changes. 

    If you’re not sure how much of an impact the exit rate has on your site, you can test it with a free tool like Google Analytics or Clicky.

    You can increase your conversion rates by adding social media buttons on every page of your blog/website. You should also make sure that the site loads quickly and is easy to navigate.

    Bounce Rate Based On Sources

    The source of your visitors can also break down bounce rates.

    For example, some sources may have a high bounce rate, and others may have a low bounce rate. 

    This data means that some sources send you excellent quality traffic, but most do not engage with your website after they arrive.

    You can use this information to find out where you’re missing opportunities. For example, if your social media bounce rate is very high, you can see which source is sending you the most traffic that leaves without doing anything on your site.

    In my analytics, I can see that referred traffic from one of my other websites has a bounce rate of 56%, while my traffic from Pinterest is 89%.

    Bounce Rate vs. Conversion Rate

    You also want to make sure your site is improving conversions (the opposite of bounce rates).

    Conversion occurs when a visitor takes action, like filling out a contact form or purchasing a product on your site. 

    If you’re measuring conversion rate with Google Analytics, be aware that it’s different than bounce rate.

    Google defines it as follows: “The percentage of visits to your site that result in a conversion” (in other words, the people who chose to take action instead of leaving). 

    So if you’re looking at a bunch of low numbers for your conversion rate, don’t fret! You might see low numbers with new websites and blog posts.

    Just make sure you’re tracking the number of visitors taking action on your site after landing on a specific page.

    Takeaway:

    The bounce rate is a key metric to consider when developing your website marketing strategy. If you don’t want visitors bouncing off of your site, make sure that its content addresses their needs and offers engaging information. 

    While many factors are affecting a visitor’s decision to stay or go, understanding what they’re looking for at this moment will help you create more effective websites that keep them coming back time after time. 

    Contact Ballen Brands to consult website experts who can help you develop content strategies tailored to your unique business goals! 702-917-0755

  • 10 Steps to Increase the Domain Authority of Your Website
    Getting a high ranking on Google is the ambition of most bloggers. After all, if you get to the number one spot, it can increase your traffic by as much as 200%.  With so many different search engine ranking factors to keep track of, though, it can be tricky to monitor your blog’s overall performance. To discover how effective your search engine optimization efforts have been overall, the best metric to track is domain authority (DA).  What is Domain Authority? Domain authority is a search engine ranking score developed by the SEO company Moz. The score, which ranges from 1 to 100, predicts the likelihood of the pages of a website ranking on Google. You can check the domain authority of your site by visiting the Moz domain SEO analysis tool. It is sites like Twitter, LinkedIn, and YouTube that achieve the magical score of 100. The average Moz DA score is between 40 and 50. I use Semrush as an SEO tool, and they have a similar authority score now as well. If your website has a low DA score, it does not mean that it will be impossible to achieve a high-ranking result on Google.  If you have a high-quality page on your site with little competition, that page could still reach the top spot.  However, a low domain authority score will make it harder to get most pages on the first pages of Google’s search engine results pages (SERPs). Improving your DA score is a long-term project, but it can be done, and as your DA rises, so will the position that all your pages hold Google.  Here are ten steps to take to increase the domain authority of your website.

    Target Acquiring Good Quality Backlinks

    seo, abbreviation, acronym Backlinks are one of the most crucial ranking factors. Still, thousands of low-quality backlinks are going to do little to improve your site’s domain authority. Indeed, buying cheap backlinks could get your site penalized by Google. I recently discovered a company called Fat Joe that specializes in building quality backlinks. 

    Disavow Damaging Backlinks

    Google will reward you with higher rankings if you have plenty of high-quality backlinks pointing to your site. However, the search engine giant will also punish you with lower rankings if you have too many bad links. Of course, you have no control over who links to your site. But you can find bad links and disavow them, which will stop Google from using them to calculate your ranking. You can conduct an audit of backlinks with tools like the SEMrush backlink checker. Then, you can disavow toxic links in the console.

    Make Your Site User Friendly

    office, flowers, apple Moz uses several factors in determining the domain authority of a site. One of those factors is how user-friendly a website is and how it is structured. Ensure that your site has a simple, easy-to-follow structure so that search engines can discover all your content. Make it easy for people to find their way around your site by adding internal links and an easy-to-follow menu structure. Tidying up your website navigation will also increase the time that each visitor spends on your site.

    Create Content That Attracts Backlinks

    smartphone, phone, call If you create content that people want to share, you will attract more backlinks from high-authority sites. When you set up your content marketing schedule, think about what types of posts people might want to link to and share. There are many types of posts that you could use to encourage backlinks. You could create informative articles that explain a topic related to your niche, for example. You could post infographics that might be published on other websites. Tips and tutorials are another type of content that is likely to be shared. Every link you get from a high DA site will help increase your site’s domain authority. Neil Patel says, in this article,  that It’s better to have a few quality backlinks than a ton of ineffective ones.    

    Add Links in Your Content to Authoritative Sites

    webdesign, design, web Linking from your site to other authoritative websites may also increase the DA score of your site. Linking to reputable external sources helps to cement your site’s reputation as a respected, authentic site. Outbound links to authoritative sites may also result in reciprocal links from some of those sites. Equally, it would help if you were wary of having any outbound links that point to potentially toxic sites. If your site is directing visitors towards spammy or suspicious sites, it could negatively affect your Google ranking.

    Become the Authority in Your Niche

    home office, workstation, macbook air Set yourself up as an authority in your niche, and the DA-boosting high-quality backlinks will come naturally. Becoming an authoritative figure in your sector will also increase the credibility of your commercial brand. Try posting articles that highlight your expertise in your niche on your blog. Post on forums and leave comments on the blogs of other websites in your sector. You could also submit informative guest posts to related websites. Be careful, though, not to spam other sites. Ensure that all the content you post on third-party sites has value and does not appear to be merely an attempt to gain a backlink.

    Make Your Website 100% Mobile-Friendly

    smartphone, cellphone, touchscreen Mobile device users now account for more than half of all website traffic. So, it is crucial to your website rankings that your site is 100% mobile-friendly. Don’t just assume that your site works well with mobile devices. Test your website with the Google mobile-friendly test. The report created by this test will tell you if your pages are optimized for mobile devices and suggest any changes that might need to make. You cannot afford to ignore this aspect of your website design because Google now favors mobile-friendly sites. You might like the Elementor Page Builder with the Astra Theme. They are fast, and mobile responsive. 

    Improve Internal Links​

    laptop, coffee, arm Internal links will keep people on your site for longer and help to boost your DA. Internal links will help to pass the authority of a highly ranked page to other pages on your site. Your internal links will also make it easier for search engines to discover your content and decipher which of your pages are the most important. If you need help with your internal links, check out Link Whisper.

    Promote Your Content

    icon, app, networks You can increase your website’s domain authority by promoting your content on social media and other platforms. Every time your content is liked or shared, it adds a social signal which will further demonstrate your website’s popularity. Promoting your content will also increase the chances of your content being discovered, linked to, and shared. Check out this list of Social Media Tools to automate some of these processes.

    Give Your Domain Time to Age

    flowers, computer, laptop Time alone will eventually boost the DA score of your website. Older domains have more credibility and will be given a higher domain authority. So, avoid changing your domain name because, if you do, you will be throwing away some valuable domain authority. When setting up a new website, you might want to consider buying an expired aged domain, which will already have some domain authority attached to it. Check out GoDaddy Domains. 

    Key Takeaways

    Domain authority indicates how popular a site is and how likely the site is to rank on Google. The search engines rank a site’s popularity is primarily based on the number of quality backlinks pointing to the site. Increasing a website’s domain authority is a long-term strategy. If you follow the above tips, you should see the number of high-quality links to your site increasing and the DA score creeping up.

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  • How to Build Backlinks

    Backlinks remain one of the most integral components of a winning search engine optimization (SEO) strategy, and they’re going to be even more critical this year. 

    As you begin developing your backlink strategy, it’s important to remember that your backlinks’ quality is critical. 

    If you can build an extensive network of top-quality backlinks, you’ll supercharge your SEO campaigns and likely soar above competitors.

    Backlinks are external links that appear on other websites, linking to your own. They’re also known as inbound links or external backlinks. 

    Before you can begin a link-building campaign, you should take specific steps to prepare your website. 

    If you can increase your website’s authority, it could go a long way in maximizing your backlinking campaigns’ effectiveness.

    Address Optimization Issues

    In many cases, marketers will launch a backlinking campaign before the website they’re linking to is prepared. 

    It’s best to optimize your website to get the most from those backlinks that connect to it. 

    Otherwise, you might not get the best results as Google might not perceive your site as authoritative.

    It would be best if you took the time to fix all user experience (UX) design and other technical issues, which you can accomplish by using site crawling software to pull all page data. 

    In the process, you’ll gain some insight into your site’s performance and determine what needs improvement.

    Some common problems that you might encounter when checking your website could include:

    • Canonical errors 
    • Slow page loading speed 
    • Duplicate content 
    • Duplicate title tags and metadata 
    • Incorrect directives 
    • A lack of responsive design for mobile users 

    Use Effective Internal Linking

    One of the best ways to support your web pages within your website and increase traffic throughout is to use an internal linking strategy

    Link to other products or service pages to lead people down the sales funnel, or you can link to relevant blog posts within other blog posts. 

    Internal links can help search engines index your pages more easily while encouraging people who are visiting that first landing page to continue exploring your website.

    Many businesses may be eager to get backlinks to pages that encourage people to make a purchase, such as service or product pages. 

    While these may be ideal for targeting for the purpose of driving sales, you’ll likely experience better success with search engines and backlinking sites if you seek links for content that people find helpful.

    It’s best to get backlinks for top-of-funnel content such as educational blog posts informing audiences that another blogger or webmaster will be more interested in linking to from their content.

    Another way to increase your website’s authority is to utilize redirects, either in the form of 301s or 302s. While 302s are temporary redirects that may be unintentional, 301 redirects function as a more permanent redirect. 

    If you notice any 302s in your website’s backend after performing a site crawl, try to convert all of them into 301s.

    Depending on the type of backend you have, creating 301 redirects can be a simple process. 

    For example, you can use a simple plugin to help you create redirections in WordPress. 

    However, you might lose some authority to the original page, as the new link will essentially be an entirely new page.

    Check out this article where I share if Yoast Premium is worth it. Check out the part about the redirects.

    Create and Curate Linkable Content

    You can’t get backlinks for just any content you want.

    Instead, the best practice is to make sure there is a good amount of content that people will want to link to within their content and inform their audiences.

    If your content ranks well and people find it in organic search results, they may even be inclined to share it on their own, creating more backlinks without any extra work on your end.

    Once you’ve prepared your website and built some authority on your side, it’s time to prepare your backlink strategy

    If you want to get started with a good strategy, there are some elements to consider that can help ease the process and set specific goals for your campaigns.

    Some aspects of a successful link building strategy could include:

    Traffic 

    Specific backlinking opportunities could be more lucrative in terms of gaining traffic. 

    Link relevance

    Link building tier strategies can help gauge the relevance of a link. 

    Make sure you take some time to review opportunities’ link profiles to measure their overall quality. 

    Authority

    Using tools like Google Analytics and Semrush, measure your site’s authority and the sites you want to link back to yours. 

    Difficulty of opportunities

    Some opportunities will be harder to obtain than others. 

    If a site has specific editorial standards in place and it’s more challenging to get a link to that source, it’s often more valuable and worth pursuing if you can invest the time and effort. 

    General quality of the opportunity

    In addition to locations with high editorial standards, try to look for opportunities that display a high level of quality. 

    You can take some time to browse the opportunity’s website and see other posts and links, which can help you decide whether the opportunity is a good fit. 

    The Importance of Focusing on the User, Not Google

    To help ensure the success of your backlinking strategies in 2021, remember that it’s best to focus on creating content that’s optimized for the user instead of search engines. 

    If your content is appealing to visitors, you’ll ultimately encourage more backlinks and higher rankings as you attract more traffic.

    Try to avoid focusing too much on links and spend more time building a strong relationship with your audience and leaders in your industry. 

    Search engines will continue to favor user-centric content in 2021, so it’s in your best interest to keep the user in mind when creating content and developing your link-building strategy.

    The following locations will offer some of the best backlinking opportunities in 2021 and beyond:

    Business Listings and Citations

    An easy way to build backlinks is to make sure your business appears in plenty of high-quality listings with a large number of citations. This can help you build authority for your site while gaining people’s trust.

    Social Media

    Whether you want to appear on Facebook, Instagram, LinkedIn, or another platform, you can share your content on a relevant site and encourage your audience to visit the post or page from there.

    Geo-Targeting and Specialized Directories

    You can also make sure your site appears on either geo-targeted or specialized directories. If your business has a physical location, you can put it on geo-specific directories. If you want to target a specific niche, you can also get your business to appear on specialized directories.

    Guest Posts

    Blogs or online magazines in your industry could offer plenty of great opportunities to submit guest posts that may include backlinks to your website. At the same time, your guest posts could lend more credibility to your business and build your audience, potentially attracting more customers.

    Blog Comments

    Spam comments are likely to hurt your site, but leaving genuine helpful or insightful comments on blog posts with links to your site can make for an effective backlinking strategy.

    What Types of Backlinks Should You Avoid?

    For a strong backlinking campaign and to avoid wasting time and hurting your website’s authority, the following are some opportunities that you’re better off ignoring:

    • Spammy blog comments 

    • Irrelevant websites 

    • Automated backlinks that obtain links through the use of spam software 

    • Sidebar and footer links that include content that isn’t helpful or relevant 

    Keeping all of these aspects in mind and building an effective backlinking strategy in 2021 will help boost SEO performance in the long term. You’ll also be able to improve your reputation and recognition as an authority in your industry.

    FAQS

    How Do I Create Quality Backlinks?

    Blogs or online magazines in your industry could offer plenty of great opportunities to submit guest posts that may include backlinks to your website. At the same time, your guest posts could lend more credibility to your business and build your audience, potentially attracting more customers.

    How Can One Determine The Quality of a Backlink?

    Make sure you take some time to review opportunities’ link profiles to measure their overall quality. 
    Using tools like Google Analytics and Semrush, measure the site’s authority and the sites you want to link back to yours. Avoid websites that look like they are full of paid links, and spammy links like Gambling, and CBD oil for example. Remember, if that website goes down in site authority, and is penalized for spam, that backlink can hurt you rather than help. Use Semrush to review the authority score and choose scores that are high whenever possible.

    What is a Place to get High-Quality Backlinks?

    The best backlinks are the ones you earn. You create content that other websites want to refer to. That being said, you can hire companies like Fat Joe SEO to help you build backlinks.

    What’s the best Software to Create High-Quality Backlinks.

    Most of the high-end SEO tools have backlinking elements. Semrush offers a link-building tool that is very comprehensive. It allows you to create backlink outreach campaigns and monitor your backlinks.

Lori Ballen is an entrepreneur who makes money online through blogging, video, social media, and other content marketing strategies. She's a 6-figure affiliate marketer and coaches others on how to make money online. SEO, Search Engine Optimized Content is her specialty. Lori is the creator of Ballen Academy and owns a real estate business in Las Vegas, NV.

Lori Ballen

I teach bloggers how to grow their blog, and make money through multiple streams of income. From affiliate marketing, to building courses, I share 7 income stream strategies through blogging.

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I regularly publish guides, articles, videos, and live events for digital marketers. As a 6-figure affiliate marketer, and blogger, I enjoy sharing my strategies. 

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