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Gaining more views on your youtube channel is very important as it increases brand awareness and can help your videos rank higher on Youtube’s search engine. Promoting your youtube channel can also increase your subscriber account. Gain More Reach. Here’s How.
Prior to launching your Youtube ad campaign, it’s essential to define the audience you want to see your video ads. Learn your targeting options for the best results.
Niche: Determining who you want to reach is imperative. Are they in a certain age group? Male or Female? Do they speak a particular language?
Topics: Contextual targeting allows you to show your ad to someone that is searching for a particular topic. You can also choose to show your ad on a specific video that you feel would appeal to a similar audience.
Geography: If you know where your desired audience is, you can choose the zip code, city, state, country and even an area around a particular address or place of interest.
Timing. You even have the option to choose what time of day your ads run.
This ad will allow the user to skip or keep watching after 5 seconds. You only pay when the user watches 30 seconds or more or if they interact with the ad. It can appear prior to a video play, during, or after a video.
This ad is presented alongside related YouTube Videos, On the search engine results page (Youtube), or on the homepage. You are charged when the user clicks to watch your video. This ad is best to show to people who are browsing videos.
A bumper ad is 6 seconds or less. It appears prior to a video playing, during, or after the video. It can’t be skipped by the user. You are charged after your video is shown 1000 times. These are called impressions and are a CPM (stands for cost per mil) campaign. This campaign is ideal for reaching someone with a quick, poignant message.
You might also choose to include interactive elements with your video ads to encourage more engagement.
Call-to-action overlay: Is shown as soon as the video starts to play and is able to be closed by viewers. When a viewer clicks they’re sent to a channel or website that you predetermine.
Card: This is a quick suggested teaser with a call to action. It suggests a video, a video playlist, poll, URL etc.
End screen: The end screen offers up a suggested video, URL, and subscribe button right at the end of your video.
Companion banner: This is used with TrueView In-Stream ads as a thumbnail that can be clicked. It’s a call to action such as “Watch more” or “Subscribe.”