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Home Youtube

How To Be a Youtuber

Lori Ballen by Lori Ballen
February 28, 2021
in Youtube
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Contents

  • Get Tubebuddy
  • Becoming a Youtuber
  • How to Create A Youtube Channel
  • Channel Set Up
  • Advanced Channel settings
  • Basic Info
  • Channel features
  • Upload Defaults

This post contains affiliate links. As a partner with Amazon and various brands, I am compensated when qualifying purchases are made through my referral links.

Youtube is a popular choice for creators. If you want to learn how to be a YouTuber and grow to become a monetized channel, you can start today.

Get Tubebuddy

A Free Chrome Extension

download tubebuddy

If you are willing to make yourself a little vulnerable, youtube can bring massive rewards. For bloggers, youtube has proven to be a great way to increase brand awareness, generate traffic to your blog, products, and services, and to make money through methods such as monetization.

This guide will show you how to build, grow, and monetize a Youtube Channel.

Becoming a Youtuber

Hi. I’m Lori Ballen.

I’ve been blogging since AOL first said ‘You’ve Got Mail’. While the blog platforms and processes have changed over the years, the fact that blogging can be a huge benefit to a business is as true as ever.

Some creators have opted to only create a Youtube Channel and skip the traditional blog website altogether. And that works as well for many niches.

Personally, I like to take the omnichannel approach and work to be in more than one place where my customers digest content.

For me, that’s Google Search Engines, Facebook, Youtube, and Pinterest as a primary focus with social channels like Instagram, Twitter, and Linked In as more “supplemental” channels.

I have also experimented with podcasts which I also enjoy.

There is only one of you and so much time in the day. Choose channels where you know you can be disciplined enough to create the content.

Check out tubebuddy, a cool optimization tool for Youtube.

Steps:

  1. Decide what your channel will be about. Stay in a niche.
  2. Create your Channel
  3. Use Canva to Create your Channel Art
  4. Decide what equipment you will start with
  5. Make your Intro Video
  6. Edit with Camtasia
  7. Use Tubebuddy to Optimize your Videos
  8. Publish your video
  9. Send your video to your friends, family, subscribers that would actually watch it
  10. Share to your social networks
  11. Create videos 2+ Times per week
  12. Be patient, it takes time to grow!
  13. Watch your analytics to see what’s working
  14. Make more videos like the ones that are working.

How to Create A Youtube Channel

Need Help? Ballen Brands Can Set up your Youtube Channel and Branding so you can just upload and go! Call 702-917-0755.

Here is a link to Google with step by step instructions to set up your Youtube Channel. You’ll want a business or brand account.

  1. Log into Youtube with a Gmail address
  2. If you click a channel action (like upload), it will prompt you to create a channel
  3. To create a brand channel, click on the channel list
  4. Choose to create a new channel or use an existing Brand
  5. Create a new channel by clicking Create a new channel.
  6. Fill out the details to name your new channel and verify
  7. Follow the instructions to add channel managers

Channel Set Up

  • Create Your Channel Art [Instructions]
  • Set your Channel Icon (Pic) (Instructions)
  • Customize Channel Layout (Instructions)
  • Create Your Channel Trailer (Instructions)
  • Create Your Channel Sections (Instructions)

Advanced Channel settings

  • Choose Your Country
  • Associate a Website With Your Channel [Instructions]
  • Set or Change Your Channel Name and Description [Instructions]
  • Set Your Channel as not made for kids (Unless it is)
  • Add an optional watermark in the Branding section. Keep in mind this may cover up that corner. Be aware of how you create videos and where the watermark is displayed.
  • Enable features including those that require phone verification

Basic Info

Add Your Channel tags. These are keywords that tell Youtube what your channel is about. tubebuddy has a great keyword explorer if you need help.

Add Your Channel tags. These are keywords that tell Youtube what your channel is about. <a https://ballenblogger.com/wp-content/uploads/2020/03/Channeel-tags.png

Channel features

You can access your channel features here. They include the following

  • Uploading
  • Monetization (You an apply after you have both 1000 subscribers and 4000 hours of visitor watch time
  • Live Streaming
  • Embed Live Stream
  • Longer Videos
  • Unlisted and Listed Videos
  • Custom Thumbnails
  • External Annotations
  • Super Chat (Must have 1000 subscribers)
  • Custom URL
  • Content ID Appeals
  • Channel Memberships

Upload Defaults

💡With Renderforest Online Video Maker, you can create as many videos as you want. Not only animations but also intro videos, music visualizations, presentations, and many more. Customize the ready-made designed templates and download the final result in high quality.

Title

Your title can contain up to 100 characters but cuts off after 70 so create accordingly. You’ll want to create a unique title with each video although you can have part of the title repeat if desired.

Description

This area holds up to 5000 characters. It’s a good idea to include a description of the video ( you could even include a partial transcript or a paragraph or two).

Include links, Offers (such as an ebook or guide), affiliate links (and affiliate link disclosure), contact info, social links and so on.

Visibility

  • Public: Everyone can see it, Youtube may offer to viewers
  • Unlisted: Only those with a link can see it. It can still be embedded. Won’t be served by Youtube as a suggested video to watch.
  • Private: Only people you give permission to can see it. It can’t be embedded in public view. Won’t be served by Youtube as a suggested video to watch.

Tags

These are what your VIDEO is about. Check out tubebuddy to research tags based on search volume and competition. These should be changed somewhat with each video.

License (Advanced settings)

Include the standard Youtube License unless you want people to be able to chop up your video and use it in their creative videos.

Category

Choose the closest category that fits your channel. People and Blogs is an acceptable choice if you can’t find one.

Video Language

Choose the primary language. You can also add various language captions after publishing.

Caption Certification

Only use this if you know it is required because it has aired on television.

Community Contributions

Optional. Your viewers can help you reach a larger audience by adding title, description, subtitles, and closed captions to your videos. You would need to monitor this closely.

Comments

Choose how you would like to monitor comments.

Optional. Your viewers can help you reach a larger audience by adding title, description, subtitles, and closed captions to your videos. You would need to monitor this closely.

Check User Ratings

Check This Box

Permissions

You can now allow others to work on your youtube channel by sending an invite.

You can now allow others to work on your youtube channel by sending an invite.

Community Tab

Here, you can choose default moderators, add users that can have automatically approved comments and hide users from commenting on your Youtube channel.

Here, you can choose default moderators, add users that can have automatically approved comments and hide users from commenting on your Youtube channel.
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Once you've decided to add a membership site to your online business, there are several steps you will need to take. Here is a helpful checklist that you can use. Creating a membership site is not as hard as you think. Once you complete this checklist, you will be ready to go. You will have done everything you need to do to launch your site and start earning regular monthly income. Purchase a Domain Name Almost everything in internet marketing seems to start with getting a domain name, and a membership site is no exception. Briefly, find the keywords used most often in your niche and add "Club," "Group," "Team," or something similar to it. For example, you might call it mysterywritersclub.com. I use Godaddy for my domain names. Set Up a WordPress Site Without a doubt, WordPress is the best platform for a new site owner to use to create a membership site. You can get your WordPress Website and hosting at WP Engine or call a developer like my brothers at BallenBrands.com 702-917-0755. It is easy to use once you learn the basics, and many forums will help answer any questions you might have. There are also plenty of tutorials available free on the internet. When you build your site, you will need a welcome page, a blog, a downloads page, and maybe a forum, depending on how you want to run your membership site. Membership Site Plugins After you've set up the basic structure for your site, there are several helpful membership plugins available. However, a membership site relies on a solid infrastructure, making it vital to have quality, robust software. So what are the main membership site software products you should be considering? aMember Pro aMember Pro is a PHP script that you host on your server. The product is customizable, with hundreds of options for integration, including the major payment processors and content management systems. Among the many features, you can create unlimited levels of membership and subscription periods. Easy Member Pro Easy Member Pro is another PHP script with quick integration of payment processors like Clickbank, JVZoo, and Paypal. The software can offer unlimited levels, from a free trial to high-end service, with the option of upsells and one-time offers. There is also an affiliate element, so you can recruit others to promote your membership service. Wishlist Member Wishlist Member is a plugin that turns your WordPress site into a membership platform. The installation is as simple as uploading any other plugin. The functionality allows you to create a membership service with unlimited and flexible levels, scheduled content delivery, and hidden content. Anyone with an active WordPress site will enjoy the integration's simplicity but can still benefit from advanced features. Wild Apricot Wild Apricot is a platform that aims to cater to all the needs of a membership site. You can use the same tool to take payments, build a website, organize events, manage contacts, and email members. Wild Apricot focuses on clubs, societies, charities, and organizations, so it offers something different from the usual digital productivity tools. Memberful Memberful provides a way to integrate a paid subscription service with your existing website, whether with WordPress or another platform. You can add content to your site, block it from non-subscribers, sell digital or physical products, and remain in contact through email and your membership platform. MemberGate MemberGate is an all-in-one solution, so you run your content management, subscription business, and affiliates from the same place. If you already have an existing website, MemberGate might not be your preferred option, but new site developers can benefit from controlling everything from the same location. You can use the popular payment processors, manage affiliates, add discussion groups, and analyze stats while benefiting from stringent security. Memberium Memberium is a great way to integrate InfusionSoft and WordPress with a simple plugin. Many KEAP (formally Infusionsoft) customers are also comfortable with the WordPress platform, so the ability to easily connect the two while meeting a specific need is greatly beneficial. Built to make use of the quality payment, sales, and communication aspects of InfusionSoft, Memberium makes running a membership site a quick, efficient, and safe process. After running a membership site for an extended period of time, you should have a good idea of the churn rate. Knowing how much each customer will generate in average revenue makes it easy to budget for advertising and marketing costs while also clarifying how much you can spend on updating content. 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Quite a few membership site owners use PayPal to collect their monthly subscription payments, and that works well. You can also try Stripe or Square. If your membership site is a course, you can use Teachable or Thinkific to run your sales through like I do at BallenAcademy.com. I post my paid webinar programs there as well, so I can collect all payments in one dashboard. The Autoresponder Program To keep in touch with your members and let them know when you've added new content to the membership, you will need to include an autoresponder system on your site. This is also a great way to stay in touch in-between uploads with a regular newsletter. To encourage subscriptions to your newsletter, place an opt-in box on the welcome page that your customers will see after they've successfully subscribed to your membership. Some of the best email providers with useful autoresponders are AWeber, Constant Contact, and Keap. I use KEAP, but it's expensive. If I were starting a new membership site as a startup, I'd look at Constant Contact. If you are using teachable or thinkific, there are built-in email autoresponders. Pre-Launch Quality Content Before you launch your membership site, you must have several reports, articles, and other content ready for your early members. It is good to figure out how much content you plan to upload every month and then have double that amount already on the site when you launch. This will reassure members that you offer high-quality content and prevent immediate cancellations. Set Up an Editorial Schedule From the beginning, it is vital to set up an editorial schedule and follow it. Just like magazines set up their editorial schedule months or sometimes years in advance, you need to be just as business-like. Plan ahead and have your content ready to publish a month or so ahead of time. That way, if there is an unforeseen emergency, your content will go up as planned, and your business will not suffer. Summary One of the ultimate goals for a business is the development of recurring income. Chasing individual sales can build a business, but the addition of a recurring element will help sustain it for the long term. One of the best ways to create this income, particularly for those in the digital information sphere, is to build a membership program. As long as you can consistently provide value, customers will remain paid subscribers, allowing you to invest in marketing, sales, and product development. If you follow these steps, your membership will come together, and you will be earning recurring monthly income before you know it.

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