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Home WordPress Websites WordPress PlugIns

WPForms vs. Gravity Forms – The Ultimate Comparison Guide

Lori Ballen by Lori Ballen
February 18, 2021
in WordPress PlugIns
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WPForms vs. Gravity Forms - How to Pick Between the Two Best WordPress Form Builders on the Planet!
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Contents

  • Quick WPForms Overview
  • Quick Gravity Forms Overview
  • Feature Comparison
  • Usability Comparison
  • Pricing Comparison
  • Popularity Comparison
  • Final Verdict

This post contains affiliate links. As a partner with Amazon and various brands, I am compensated when qualifying purchases are made through my referral links.

Trying to find a WordPress form builder that works well “right-out-of-the-box” is a little harder than most expect.

WPForms vs. Gravity Forms - How to Pick Between the Two Best WordPress Form Builders on the Planet!

On the one hand, many popular form builders are engineered with WordPress in mind that are easy to use and aren’t that flexible.

Sure, you’ll come across a couple of drag and drop options. But even those are limited in their feature set, not well-designed, and aren’t super customizable.

On the other hand, though, you have a couple of excellent options – like WPForms and Gravity Forms, for example – that stand head and shoulders above the rest of the pack.

But how do you decide between them?

Well, that’s why we put together this WordPress form builder detailed guide.

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Quick WPForms Overview

WPForms has been described as the best contact form plug-in on WordPress today, a game-changer that provides you with all the tools and technology you need to build great forms without having to write a bit of code.

People particularly love WPForms because of its drag and drop design nature, and it’s friendly usability created with newbies in mind.

But don’t let its simplified user interface for you for second.

WPForms is still one of the most feature-rich form builders for WordPress available, with multiple templates, plug-ins, hooks, and shortcodes that you can use to build out incredibly complex forms in record time.

Quick Gravity Forms Overview

Gravity Forms ranks right up there with WPForms as one of the two best form builders out there, with many people liking this platform’s flexibility more than anything else.

As feature-rich as they come, you’ll have the opportunity to build highly responsive forms that can hook into pretty much every aspect of your WordPress site – including spam filters, payment gateways, online reservation and calendar tools, etc. – without a lot of effort.

The plug-in has a very premium feel and a well-tuned user interface, even if it isn’t quite as easy to use as the WPForms drag and drop tools are.

All the same, these two form builders are the “king of the ring” when it comes to WordPress today.

Feature Comparison

Now that we have covered these tools’ basics, it’s time to dig a little bit deeper into their feature comparisons to see how they stack up against one another.

WPForms is very feature-rich, but you have to remember that this tool was built initially as a 100% contact form only plug-in.

Over the years, though, WPForms has added some cool functionality.

People seem to love their pull and survey forms, with multiple customization options available, including how these polls are rendered with the collected data.

User registration forms are also really easy to build with WPForms. 

This is a huge deal for those that want to “wall off” some of their content in a membership site but don’t necessarily need a full-blown membership plug-in body their WordPress installation down.

WPForms also provides features for user generated content submissions, forms that tie into every major payment gateway (including both PayPal and Stripe), and a whole bunch of other options as well.

All in all, it’s pretty rock solid.

Gravity Forms, however, has all of those features and then some!

You’ll get the ability to customize 30+ unique form fields, starting from scratch or using any of the prebuilt templates that Gravity Forms includes – and with new ones regularly added to the template library.

This gives you a level of freedom you will not find with many other form plug-ins, including WPForms.

Gravity Forms also includes the ability to use conditional logic on all of the forms that you create.

You’ll not only be able to create a better user experience for your visitors with these tools, but you’ll also be able to generate a much more tailored form workflow as well.

This boosts conversion rates and user happiness across the board.

The onboard spam filter included hooks into all major spam filtration services, blocking faulty or malicious forms from being submitted and spoiling your data.

You’ll also be able to allow file uploads, complex calculations, and tight integration with other applications (including “off server” sites with the Gravity Forms API).

ADVANTAGE – Gravity Forms

Usability Comparison

WPForms is often described as the easiest to use form builder on the WordPress platform, and we are inclined to agree.

The whole thing revolves around a drag and drop editor (built inside of WordPress), allowing anyone – and we mean ANYONE – the opportunity to build custom, smartly designed, and beautiful forms without having to write any code at all.

Not only are you going to be able to create custom forms from scratch with a blank canvas with these drag and drop tools, but you also be able to create or edit template forms as well.

Every form of field option, every hook, and every plug-in that WPForms works with can be inserted using these drag and drop tools.

Combine that with a whole bunch of extra add-ons built by the WPForms team (some of them available free of charge, others available at a premium), and your design and usability options are almost unlimited.

Gravity Forms is a decent drag and drop form builder as well, though it’s nowhere near as easy to use as the WPForms tool is.

There’s a real steep learning curve here for sure, and while the functionality available is fantastic, you almost feel like you are fighting the form builder more often than not.

The general workflow behind Gravity Forms is a little complex and convoluted, too.

Worse, there’s no way to “preview” the forms that you are working on as you are working on them.

That’s something that WPForms gets right in a big way, and it’s something that stretches out the form creation process with Gravity Forms quite a bit.

Add in the fact that you have to manually add form fields every time you edit or adjust to these form templates that you create (or any of the templates you use from Gravity Forms themselves). 

The experience isn’t quite as polished or as enjoyable.

ADVANTAGE – WPForms

Pricing Comparison

Both of these WordPress form builders are premium add-ons that you are going to have to pony up a little bit of cash to take advantage of, though both of them do provide live demos you can try yourself as well as free trials to sort of “test pilot” the tools before you jump on board.

WPForms offers multiple different plans at different prices, with options designed for solo entrepreneurs that need some pretty basic form building solutions all the way up to agency-level operations that require the “whole enchilada.”

Pricing for WPForms begins at $49 a year at the entry-level, with the Basic plan providing (almost) everything you need to make fantastic forms – unlimited forms – on a simple website.

Pricing jumps up $50 to the next level, coming in at $99 for those who want access to most popular API hooks and integrations. 

You’ll get everything from the basic level with email marketing support, campaign monitor solutions, and a couple of other nice extras.

From there, pricing jumps hundred dollars to $199 per year at the Pro level. 

You get everything from the first two levels and payment gateway integrations, the ability to run surveys and polls, and the chance to collect geolocation data from your users.

The last level, the Agency level, will set you back $349 a year and can be used on unlimited sites, includes 100% premium support, and live client management as well as everything else you get from every other plan.

On the other hand, Gravity Forms streamlines things a little bit – offering just three different yearly licenses at three different price points.

The Basic level gives you the ability to create unlimited forms and get feedback from unlimited entries on a single website. You get all that for $59 a year.

Jump up to Pro, and you’ll pay $159 with the ability to do everything from the Basic level across three sites instead of one.

Finally, for $259 per year, you get access to all of the Gravity Forms features available on an unlimited amount of websites.

At first blush, it looks like Gravity forms would be the way to go (especially since it’s a little bit more affordable) – but WPForms provides a lot more valuable for the money.

Unless you are on a tight budget, WPForms is the way to go.

ADVANTAGE – WPForms

Popularity Comparison

It’s tough to gauge the overall popularity of both of these form builders versus one another, just because they are so universally beloved by WordPress users all over the world.

WPForms has a dedicated and passionate following that loves the usability of the drag-and-drop interface.

Gravity Forms also has a dedicated and passionate following, though, with people worldwide appreciating the amount of customization that this feature-rich add-on brings to the table.

WPForms probably has fewer users (only because it is slightly more expensive). Still, Gravity Forms can be confusing and a little bit difficult to use if you aren’t 100% familiar with the WordPress backend experience.

All in all, the popularity of these two options are neck and neck.

You’ll have some people that are wild about WPForms and others that are just as crazy over Gravity Forms, and even more than that, you’ll have plenty of people out there that have tried both of them that love them equally, too!

We are going to have to give them a tie in the popularity department.

ADVANTAGE – Tie

Final Verdict

When you get right down to it, it’s hard to go wrong with either of these two WordPress form building solutions.

Both of them are super feature-rich, to the point where they make every other WordPress form builder out there feel incomplete and almost unusable.

Both of them are well-designed and very polished. They don’t at all feel like “entry-level” WordPress plug-ins, even just a little bit.

These are premium tools that carry a premium price tag, and as soon as you load them into your WordPress administrative backend, they feel like they belong.

Of course, the primary separators between these two options is the sheer volume of features you get (tilt to Gravity Forms) and the simplicity of use (tilt to WPForms).

Only you will be able to decide which of them makes the most sense for you moving forward.

Do you need the most feature-rich form builder on the planet, even if it means having to navigate a user interface that at times is almost impossible to use – and certainly more than a little bit “clunky” and buggy at times?

Or are you only ever going to be creating relatively simple and straightforward forms that work “right-out-of-the-box” with a drag and drop interface that everyone can master in just a few minutes?

Gravity Forms is probably the way to go if you need those extra features and are willing to deal with some frustration and headache.

If, on the other hand, you want something that you can use right away – while getting fantastic results, no less – then you have to take a closer look at all that WPForms has to offer.

All in all, the prices are in the same ballpark (generally) in the value you’ll get from either of these two is head and shoulders above anything else in the form building world.

You might want to pop over to both of these plug-in websites and have a look at their live demo tools before you make your decision.

It’ll give you a better feel for how these tools operate, what they offer, and how they might better fit into your overall workflow.

No matter what, one of these two should be the form builder you pick for your site moving forward!

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Once you've decided to add a membership site to your online business, there are several steps you will need to take. Here is a helpful checklist that you can use. Creating a membership site is not as hard as you think. Once you complete this checklist, you will be ready to go. You will have done everything you need to do to launch your site and start earning regular monthly income. Purchase a Domain Name Almost everything in internet marketing seems to start with getting a domain name, and a membership site is no exception. Briefly, find the keywords used most often in your niche and add "Club," "Group," "Team," or something similar to it. For example, you might call it mysterywritersclub.com. I use Godaddy for my domain names. Set Up a WordPress Site Without a doubt, WordPress is the best platform for a new site owner to use to create a membership site. You can get your WordPress Website and hosting at WP Engine or call a developer like my brothers at BallenBrands.com 702-917-0755. It is easy to use once you learn the basics, and many forums will help answer any questions you might have. There are also plenty of tutorials available free on the internet. When you build your site, you will need a welcome page, a blog, a downloads page, and maybe a forum, depending on how you want to run your membership site. Membership Site Plugins After you've set up the basic structure for your site, there are several helpful membership plugins available. However, a membership site relies on a solid infrastructure, making it vital to have quality, robust software. So what are the main membership site software products you should be considering? aMember Pro aMember Pro is a PHP script that you host on your server. The product is customizable, with hundreds of options for integration, including the major payment processors and content management systems. Among the many features, you can create unlimited levels of membership and subscription periods. Easy Member Pro Easy Member Pro is another PHP script with quick integration of payment processors like Clickbank, JVZoo, and Paypal. The software can offer unlimited levels, from a free trial to high-end service, with the option of upsells and one-time offers. There is also an affiliate element, so you can recruit others to promote your membership service. Wishlist Member Wishlist Member is a plugin that turns your WordPress site into a membership platform. The installation is as simple as uploading any other plugin. The functionality allows you to create a membership service with unlimited and flexible levels, scheduled content delivery, and hidden content. Anyone with an active WordPress site will enjoy the integration's simplicity but can still benefit from advanced features. Wild Apricot Wild Apricot is a platform that aims to cater to all the needs of a membership site. You can use the same tool to take payments, build a website, organize events, manage contacts, and email members. Wild Apricot focuses on clubs, societies, charities, and organizations, so it offers something different from the usual digital productivity tools. Memberful Memberful provides a way to integrate a paid subscription service with your existing website, whether with WordPress or another platform. You can add content to your site, block it from non-subscribers, sell digital or physical products, and remain in contact through email and your membership platform. MemberGate MemberGate is an all-in-one solution, so you run your content management, subscription business, and affiliates from the same place. If you already have an existing website, MemberGate might not be your preferred option, but new site developers can benefit from controlling everything from the same location. You can use the popular payment processors, manage affiliates, add discussion groups, and analyze stats while benefiting from stringent security. Memberium Memberium is a great way to integrate InfusionSoft and WordPress with a simple plugin. Many KEAP (formally Infusionsoft) customers are also comfortable with the WordPress platform, so the ability to easily connect the two while meeting a specific need is greatly beneficial. Built to make use of the quality payment, sales, and communication aspects of InfusionSoft, Memberium makes running a membership site a quick, efficient, and safe process. After running a membership site for an extended period of time, you should have a good idea of the churn rate. Knowing how much each customer will generate in average revenue makes it easy to budget for advertising and marketing costs while also clarifying how much you can spend on updating content. The right software can help you work out costs and revenue, schedule content, promote premium options, and deliver to customers, whether you do this with the leading software or integrate third-party tools. Ultimately, the right software can remove any technical hitches, so you can focus on the factors that convince customers to join and remain with your membership program. Create a Sales Letter The sales letter is essential and can make or break your membership site. It is the door through which you will entice people to come in and see what you have to offer. The sales letter should emphasize the benefits of joining your site and the features they will enjoy as a member. It should be written to build interest in your reader until he or she can't resist your offer. When they reach that point, it will be an easy decision for them. Set Up Your Payment Processor Once you have visitors clicking on your sales page, you will need a way for them to pay you. Quite a few membership site owners use PayPal to collect their monthly subscription payments, and that works well. You can also try Stripe or Square. If your membership site is a course, you can use Teachable or Thinkific to run your sales through like I do at BallenAcademy.com. I post my paid webinar programs there as well, so I can collect all payments in one dashboard. The Autoresponder Program To keep in touch with your members and let them know when you've added new content to the membership, you will need to include an autoresponder system on your site. This is also a great way to stay in touch in-between uploads with a regular newsletter. To encourage subscriptions to your newsletter, place an opt-in box on the welcome page that your customers will see after they've successfully subscribed to your membership. Some of the best email providers with useful autoresponders are AWeber, Constant Contact, and Keap. I use KEAP, but it's expensive. If I were starting a new membership site as a startup, I'd look at Constant Contact. If you are using teachable or thinkific, there are built-in email autoresponders. Pre-Launch Quality Content Before you launch your membership site, you must have several reports, articles, and other content ready for your early members. It is good to figure out how much content you plan to upload every month and then have double that amount already on the site when you launch. This will reassure members that you offer high-quality content and prevent immediate cancellations. Set Up an Editorial Schedule From the beginning, it is vital to set up an editorial schedule and follow it. Just like magazines set up their editorial schedule months or sometimes years in advance, you need to be just as business-like. Plan ahead and have your content ready to publish a month or so ahead of time. That way, if there is an unforeseen emergency, your content will go up as planned, and your business will not suffer. Summary One of the ultimate goals for a business is the development of recurring income. Chasing individual sales can build a business, but the addition of a recurring element will help sustain it for the long term. One of the best ways to create this income, particularly for those in the digital information sphere, is to build a membership program. As long as you can consistently provide value, customers will remain paid subscribers, allowing you to invest in marketing, sales, and product development. If you follow these steps, your membership will come together, and you will be earning recurring monthly income before you know it.

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Do you have a Facebook business page? Excellent! Have you been using Facebook Leads Ads? Yes? Great! Then it's time for you to download your leads so you can use them to their full potential. However, before we start, let's just take a look at what they are to ensure we're all on the same page. What Are Facebook Lead Form Ads? Facebook Lead Form Ads help generate a staggering number of leads thanks to the 2 billion (and counting) users. Generally speaking, people use Facebook on their cellphones. So, they'll click on adverts right there and then. Some of these people will sign up using the relevant forms once they've clicked an advert. This is when they become leads, and you need to download their data to follow up. In simple terms, Facebook Leads Ads have promoted forms that will give you unique access to user's information if they choose to use them. How to Download Leads From Facebook Regardless of the information you request on your leads form; you'll still need to download it before you can access it. There are two ways to do this. We'll start with the most common one. Method One: The Manual CSV Download A Manual download is a rather time-consuming method since you have to do it manually. However, it does work and can be useful for smaller businesses. It's quite convoluted if you go at it alone, but following our step-by-step guide makes it easy. Step 1. Go to Facebook The first thing you need to do is head to your business's Facebook page. Step 2. Head to The Publishing Tools Feature From there, locate the More drop-down menu and click it. After that, select the "Publishing Tools" heading. Step 3. Lead Ads Form On the left-hand side, you'll see a heading called "Lead Ads Form." Click on this text. Step 4. Look At The Form Library When you click on Lead Ads Form, it should bring up another heading called "Form Library." Click on this. In the library, you will see a "Leads" column. There will also be a download button under the "Form Export URL" column heading. There are two choices here: Download new leads — If you only want to download the leads that have been gained since you last downloaded them, this is the option for you. Download by date range — With this option, you can download leads from your preferred date range. Step 5. Click Download Once you have made your decision, click the download button. Your leads will be given to you in a CSV file. You can then open the file in Excel or a similar program to import it into your CRM. Method Two: Use a Facebook Partner For those of you who want to streamline the process, you can use a Facebook partner app. Facebook partner app allows you to auto-sync your leads with your CRM through a third-party tool. There are plenty of options out there (Leadsbridge being the most popular), and is perfect if you have a larger business. Now, what are you waiting for? Go follow up those leads!

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