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WP Engine WordPress Platform and Hosting

Lori Ballen by Lori Ballen
February 28, 2021
in Website Builders
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WP Engine is an Easy to use platform for your WordPress Platform and hosting. WP Engine offers increased speed and security, developer tools, 24/7 support, & more.
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This post contains affiliate links. As a partner with Amazon and various brands, I am compensated when qualifying purchases are made through my referral links.

WP Engine is an Easy to use platform for your WordPress Platform and hosting. WP Engine offers increased speed and security, developer tools, 24/7 support, & more.

Choose WP Engine for your blog host, pick a plan, pick a blog theme, and you’ll be up and running in no time!

Start Your Blog In One Hour

  1. Set up your account with WP Engine
  2. Choose your hosting plan
  3. Collect your confirmation email
  4. Add your Domain (website address) – you can register that at GoDaddy
  5. Choose your Theme
  6. Follow the Step by Step Theme Set-Up

While this only takes us an hour, a beginner may need more time. If you get stuck, call Ballen Brands.

WP Engine Themes

The following themes are available and included as part of your WP Engine hosting plan. Think of WordPress themes as the website design. You can change it anytime although there will be time spent adjusting pages, columns, headers, sidebars and more when you change a theme.

The themes available with WP Engine are built on Genesis Framework. The child themes are from Studiopress and there are more pro themes that can be purchased from Studiopress any time.

  • Monochrome Pro Theme Package
  • Magazine Pro Theme Package
  • News Pro
  • Academy Pro Theme Package
  • Essence Pro Theme Package
  • Revolution Pro Theme Package
  • Revolution Pro with HubSpot Theme Package
  • Infinity Pro Theme Package
  • Authority Pro Theme Package
  • Navigation Pro Theme Package
  • Altitude Pro Theme Package
  • Breakthrough Pro Theme Package
  • Ambiance Pro Theme Package
  • Café Pro
  • Daily Dish Pro Theme Package
  • AgentPress Pro
  • Enterprise Pro
  • eleven40 Pro
  • Agency Pro Theme Package
  • Executive Pro
  • Metro Pro
  • Parallax Pro Theme Package
  • Author Pro Theme Package
  • Workstation Pro
  • Atmosphere Pro Theme Package
  • Digital Pro Theme Package
  • Wellness Pro Theme Package
  • Lifestyle Pro
  • No Sidebar Pro
  • Education Pro Theme Package
  • Modern Studio Pro
  • Minimum Pro Theme Package
  • Sixteen Nine Pro
  • Outreach Pro Theme Package
  • Beautiful Pro

WP Engine Affiliate Program

If you love WP Engine, you can earn affiliate income by writing about it. Write a testimonial blog or create a Youtube Review.

You’ll earn 35% to 200% per sale when someone makes a purchase using your link!

WP Engine’s affiliate program can help you increase revenue from your blog, website, or web development clients. Our generous commissions, attentive affiliate managers, and custom creative give you the tools you need to be successful.

WP Engine has an affiliate program with the ShareASale Affiliate Network.

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Building a Membership Site
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Once you've decided to add a membership site to your online business, there are several steps you will need to take. Here is a helpful checklist that you can use. Creating a membership site is not as hard as you think. Once you complete this checklist, you will be ready to go. You will have done everything you need to do to launch your site and start earning regular monthly income. Purchase a Domain Name Almost everything in internet marketing seems to start with getting a domain name, and a membership site is no exception. Briefly, find the keywords used most often in your niche and add "Club," "Group," "Team," or something similar to it. For example, you might call it mysterywritersclub.com. I use Godaddy for my domain names. Set Up a WordPress Site Without a doubt, WordPress is the best platform for a new site owner to use to create a membership site. You can get your WordPress Website and hosting at WP Engine or call a developer like my brothers at BallenBrands.com 702-917-0755. It is easy to use once you learn the basics, and many forums will help answer any questions you might have. There are also plenty of tutorials available free on the internet. When you build your site, you will need a welcome page, a blog, a downloads page, and maybe a forum, depending on how you want to run your membership site. Membership Site Plugins After you've set up the basic structure for your site, there are several helpful membership plugins available. However, a membership site relies on a solid infrastructure, making it vital to have quality, robust software. So what are the main membership site software products you should be considering? aMember Pro aMember Pro is a PHP script that you host on your server. The product is customizable, with hundreds of options for integration, including the major payment processors and content management systems. Among the many features, you can create unlimited levels of membership and subscription periods. Easy Member Pro Easy Member Pro is another PHP script with quick integration of payment processors like Clickbank, JVZoo, and Paypal. The software can offer unlimited levels, from a free trial to high-end service, with the option of upsells and one-time offers. There is also an affiliate element, so you can recruit others to promote your membership service. Wishlist Member Wishlist Member is a plugin that turns your WordPress site into a membership platform. The installation is as simple as uploading any other plugin. The functionality allows you to create a membership service with unlimited and flexible levels, scheduled content delivery, and hidden content. Anyone with an active WordPress site will enjoy the integration's simplicity but can still benefit from advanced features. Wild Apricot Wild Apricot is a platform that aims to cater to all the needs of a membership site. You can use the same tool to take payments, build a website, organize events, manage contacts, and email members. Wild Apricot focuses on clubs, societies, charities, and organizations, so it offers something different from the usual digital productivity tools. Memberful Memberful provides a way to integrate a paid subscription service with your existing website, whether with WordPress or another platform. You can add content to your site, block it from non-subscribers, sell digital or physical products, and remain in contact through email and your membership platform. MemberGate MemberGate is an all-in-one solution, so you run your content management, subscription business, and affiliates from the same place. If you already have an existing website, MemberGate might not be your preferred option, but new site developers can benefit from controlling everything from the same location. You can use the popular payment processors, manage affiliates, add discussion groups, and analyze stats while benefiting from stringent security. Memberium Memberium is a great way to integrate InfusionSoft and WordPress with a simple plugin. Many KEAP (formally Infusionsoft) customers are also comfortable with the WordPress platform, so the ability to easily connect the two while meeting a specific need is greatly beneficial. Built to make use of the quality payment, sales, and communication aspects of InfusionSoft, Memberium makes running a membership site a quick, efficient, and safe process. After running a membership site for an extended period of time, you should have a good idea of the churn rate. Knowing how much each customer will generate in average revenue makes it easy to budget for advertising and marketing costs while also clarifying how much you can spend on updating content. The right software can help you work out costs and revenue, schedule content, promote premium options, and deliver to customers, whether you do this with the leading software or integrate third-party tools. Ultimately, the right software can remove any technical hitches, so you can focus on the factors that convince customers to join and remain with your membership program. Create a Sales Letter The sales letter is essential and can make or break your membership site. It is the door through which you will entice people to come in and see what you have to offer. The sales letter should emphasize the benefits of joining your site and the features they will enjoy as a member. It should be written to build interest in your reader until he or she can't resist your offer. When they reach that point, it will be an easy decision for them. Set Up Your Payment Processor Once you have visitors clicking on your sales page, you will need a way for them to pay you. Quite a few membership site owners use PayPal to collect their monthly subscription payments, and that works well. You can also try Stripe or Square. If your membership site is a course, you can use Teachable or Thinkific to run your sales through like I do at BallenAcademy.com. I post my paid webinar programs there as well, so I can collect all payments in one dashboard. The Autoresponder Program To keep in touch with your members and let them know when you've added new content to the membership, you will need to include an autoresponder system on your site. This is also a great way to stay in touch in-between uploads with a regular newsletter. To encourage subscriptions to your newsletter, place an opt-in box on the welcome page that your customers will see after they've successfully subscribed to your membership. Some of the best email providers with useful autoresponders are AWeber, Constant Contact, and Keap. I use KEAP, but it's expensive. If I were starting a new membership site as a startup, I'd look at Constant Contact. If you are using teachable or thinkific, there are built-in email autoresponders. Pre-Launch Quality Content Before you launch your membership site, you must have several reports, articles, and other content ready for your early members. It is good to figure out how much content you plan to upload every month and then have double that amount already on the site when you launch. This will reassure members that you offer high-quality content and prevent immediate cancellations. Set Up an Editorial Schedule From the beginning, it is vital to set up an editorial schedule and follow it. Just like magazines set up their editorial schedule months or sometimes years in advance, you need to be just as business-like. Plan ahead and have your content ready to publish a month or so ahead of time. That way, if there is an unforeseen emergency, your content will go up as planned, and your business will not suffer. Summary One of the ultimate goals for a business is the development of recurring income. Chasing individual sales can build a business, but the addition of a recurring element will help sustain it for the long term. One of the best ways to create this income, particularly for those in the digital information sphere, is to build a membership program. As long as you can consistently provide value, customers will remain paid subscribers, allowing you to invest in marketing, sales, and product development. If you follow these steps, your membership will come together, and you will be earning recurring monthly income before you know it.

Building a Membership Site

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