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Hosting a successful Webinar is about more than just your content. Find out the best time for a webinar so that your potential viewers never have to miss out!
No matter how engaging your topic is, if you host your webinar at the wrong time, you will get low attendance. While 11 am -2 pm is the best time for a webinar, the optimal days will be Tuesday through Thursday.
People simply have too many things going on in life, so if you schedule blindly, then you can be courting failure.
Thankfully, as it turns out, there are some optimal times that you can use for your webinars that consistently get results.
When is the best time for a webinar, then?
As it turns out, the best time windows are 11:00 am – 2:00 pm, but you also need the right days.
Let’s dig deep into the subject so that you can maximize attendance by scheduling your Webinars at precisely the best times!
Yes, there is a ‘sweet spot’ for scheduled webinars.
While 11 am -2 pm is the best time for a webinar, the optimal days will be Tuesday through Thursday.
This timeframe places them squarely in the middle of the week, which is a good choice when you think about it.
Monday is traditionally the day when you have to get up and running again, and it’s typically hectic.
Friday is when you are finishing things up and preparing for the weekend.
Tuesday through Thursday is perfect.
What about people who want to view my Webinars in different time zones?
If you have some overseas subscribers, one of the best things you can do (and this is a good idea anyway, which we will explain later) is to record your Webinars.
You can make them available immediately after the sessions so that the live viewers get it first, but no one misses out.
Taking this further, recording your Webinars like this is a good idea in general, as you can make past Webinars available for users on your mailing list or even to anyone who finds your page on the web.
If you provide quality content, people will see this when they sample your Webinars, which is a great way to get some new followers.
Make sure that those who want to view your Webinars have easy access, and they’ll want to see the next ones as quickly as you can put them out!
Pro tips to help to ensure your Webinars are successful
We’ve got a few additional tips that can help you ensure that your Webinars get the most exposure and attract the kind of attention they deserve.
Here are a few things that can help:
Email your invites on Tuesday morning – By setting up your invitations to go out on Tuesday morning, you can get a potential viewer’s attention and, more importantly, KEEP it long enough to get them to that first webinar. Give it a try and see for yourself. It’s an excellent little technique.
Bigger IS better with Webinars – While you might think that 30 minute Webinars are better because they are more easily digestible, you should consider dropping that view and going with a more extended Webinar. Longer Webinars have been shown to attract 2.1 times the audience of a 30-minute Webinar. So plan something with a little more meat on it and then watch as excited viewers tune in to hear your every word.
Coast-to-coast scheduling – If you know that you’ve got viewers in many time zones, you can fine-tune your Webinars at 12 pm PST/3 pm EST. While this can intrude on some lunch breaks, it is still a timeslot that gets good results, so consider giving this one a try if you’ve already started building up an audience in diverse locations.
The proof is in the pudding.
Now that you’ve got the inside scoop, we urge you to give these scheduling tips a try. Remember, Tuesday through Thursday from 11 – 2 and try to get those invitation emails out on the morning of a Webinar so that potential viewers can be made aware of your webinar and be less likely to forget their intent to participate.
Go for an hour instead of 30 minutes so that your viewers know that they are getting a meal instead of a snack and your following will begin to grow.