Having a presence on social media is more important than ever for brands and businesses. Whether you do your own marketing or you have a marketing team, social media tools can help ensure your time and money spent on social media bring the most returns possible for your business.
Social media analytics tools use algorithms to aggregate useful information about your potential clients or customers, as well as your competitors. They also analyze data about the likes, shares, replies, and link clicks that your posts receive so that you can examine the impact of each post.
Most of these tools are paid subscriptions. However, many of them have free trials or free versions, with the option to upgrade to a paid version with more features.
Here’s a look at the features of 23 top analytics tools for social media marketing.
Social Media Management, Simplified
Crowdfire helps you discover and schedule content, and manage all your social accounts from one place.
In addition to monitoring and analyzing your social media presence and your competitors, Brand24 tracks what people are saying about your brand, products or services. It’s able to gauge user sentiment from posts and aggregate negative comments about products so you can respond to them right away.
Commun.it is a social tracking platform. Complete follower management on social media, easily track brand awareness, discover new leads, share quality content, schedule posts and download progress reports.
Social Oomph is a social scheduling software. Boost your productivity with advanced post scheduling tools. We help individuals and teams.
Like Hootsuite, AgoraPulse tracks your team’s performance and lets you schedule posts within its social media management dashboard. It follows engagement on Twitter, Instagram, Facebook, LinkedIn, Goolgle+ and YouTube, and works in several different languages.
Calling itself a “social listening platform,” Brandwatch is a multilingual market research tool that analyzes data from social media platforms, blogs, forums and more. It can be used to find mentions of your brand or business from across the web in one fell swoop. It also collects demographic data about users who engage with your online presence.
Buffer is a social media content creation, scheduling, and posting tool. It monitors your engagement on Facebook, Twitter, Instagram, Pinterest, Google+ and LinkedIn, but only for posts published through the Buffer platform.
Sotrender lets you keep track of social media trends and find the best performing hashtags. You can use it to track your competition, as well as to discover the demographics and other insights about your audience. It offers data-driven tips and provides analytics for Facebook, Twitter, Instagram, and YouTube.
Meet Edgar is a content management and analytics tool for Twitter, Facebook, and LinkedIn where you can schedule posts and track your likes, comments, shares, and top-performing posts. It can recirculate your old posts by automatically republishing them to drive more traffic to your links. It lets you organize your posts into color-coded categories you can label, such as “evergreen,” “ads” and so on.
With 18 different social networks and platforms supported, Social Report aims to be a one-stop shop for marketers. It lets you track trends and topics, schedule posts and auto-respond to comments with replies or likes. You can monitor the performance of your social platforms as well as your email marketing campaigns.
Using Zoho Social you can publish on Facebook, Twitter, Instagram, LinkedIn, and Google+, do bulk scheduling, and find the best times to schedule posts for peak engagement. Zoho Social tracks your involvement in real-time and lets you respond to comments on the platform. Analytics reports help you identify your best posts and learn your audience’s demographics.
Klout is an analytics tool that lets you create and schedule content to share on Facebook and Twitter. It measures your online social influence, giving you a “Klout Score” based on the size of your network and amount of engagement. It can give you an idea of which platforms you’re succeeding on and which ones require new strategies for boosting participation.
Geared toward enterprise-scale brands with large social media accounts, NetBase claims to analyze posts nine times faster than other tools. With its fluency in 42 languages plus emojis, NetBase collects a massive amount of data to analyze user sentiment. That helps you learn what people are saying about your brand, products, services, or about your competition. While most tools produce daily or weekly reports, NetBase’s speed allows you to create hourly analytics reports and view trends on your accounts in shorter time frames.
Marketing strategies should be created and tweaked based on what’s driving the most profit. Oktopost tracks conversions made through social media clicks, so you can see exactly how your marketing strategies and campaigns are impacting your company’s bank account. Find out which network is bringing you the most money and what sort of posts convert best. Oktopost lets you customize the link preview text and thumbnail images for posts you schedule and publish to Facebook, LinkedIn, Google+, and Twitter.
Quintly creates hundreds of social media performance metrics and lets you customize the ones you want to see on your dashboard. It combines data from all social networks in one tool to create reports on the big picture of your social media marketing campaign. You can benchmark your numbers against your competitors and use it as a tool for competitive goal-setting.
Rival IQ is a tool for competitive growth on social media. It lets you track competitors, spot their boosted content and compare your performance metrics to theirs. You can also access competitors’ historical social media performance data so you can look at how brands developed their audiences over time.
Like a search engine, Mention aggregates social media posts and web pages to tell you what people say across the web and over 100 social media platforms about your brand, product or competitors in real-time. It analyzes user sentiment based on the mentions it finds.
Socialbaker’s goal is to analyze the impact of your social media campaigns on your profit goals. You can monitor and benchmark your performance, schedule content and find your top and worst performing posts. Artificial intelligence technology within the tool interprets data to give you suggestions for creating more engaging and targeted content.
SumAll collects information about your audience and monitors your engagement on Twitter, Facebook, and Instagram. It aims to help you make the most of social media use by suggesting ways you can improve performance on each social media account to which you connect it. It recommends when to post, what format to use to maximize engagement, and who to target.
Synthesio measures the impact of your posts and campaigns, digs up intel about your audience and collects public mentions of you or your products on both social media and the web. This data is crunched and then cleaned for accuracy with the help of real people working at Synthesio. The tool lets you customize your dashboard to show the performance metrics you want to track.
BuzzSumo is a market research tool that helps businesses with content marketing strategies. It works as a search engine that lets you track top-performing content in your niche from across the web and social media platforms. You can also search by URL and find out who’s sharing that content and where with BuzzSumo’s analytics reports. It also recommends top influencers that could best represent your brand for you to reach out to.
Made for entrepreneurs who don’t need all the bells and whistles most social media analytics tools provide, Peakfeed creates a weekly snapshot of growth and performance across your social platforms and sends it conveniently to your email.
Hootsuite monitors your engagement on several social media platforms, including Facebook, Twitter, Instagram, Pinterest, YouTube, and Google+. It also tracks team performance on these platforms, including response time to replies and messages. In addition to analytics, Hootsuite lets you create, schedule and publish content on all your platforms within one management dashboard.
Market research is about knowing your target audience well enough to convert them into customers or clients and serve their needs. Tools that analyze users and track what they’re saying about specific topics, brands or products can help you tweak your products or services according to demand and ultimately make more profit. When choosing the right social media analytics tool for your business, consider whether you need help with research, boosting engagement, automating your posts or all the above.