Getting a high ranking on Google is the ambition of most bloggers. After all, if you get to the number one spot, it can increase your traffic by as much as 200%.
With so many different search engine ranking factors to keep track of, though, it can be tricky to monitor your blog’s overall performance.
To discover how effective your search engine optimization efforts have been overall, the best metric to track is domain authority (DA).
What is Domain Authority?
Domain authority is a search engine ranking score developed by the SEO company Moz. The score, which ranges from 1 to 100, predicts the likelihood of the pages of a website ranking on Google.
You can check the domain authority of your site by visiting the Moz domain SEO analysis tool. It is sites like Twitter, LinkedIn, and YouTube that achieve the magical score of 100. The average Moz DA score is between 40 and 50.
If your website has a low DA score, it does not mean that it will be impossible to achieve a high-ranking result on Google.
If you have a high-quality page on your site with little competition, that page could still reach the top spot.
However, a low domain authority score will make it harder to get most pages on the first pages of Google’s search engine results pages (SERPs).
Improving your DA score is a long-term project, but it can be done, and as your DA rises, so will the position that all your pages hold Google.
Here are ten steps to take to increase the domain authority of your website.
Target Acquiring Good Quality Backlinks
Backlinks are one of the most crucial ranking factors. Still, thousands of low-quality backlinks are going to do little to improve your site’s domain authority. Indeed, buying cheap backlinks could get your site penalized by Google. I recently discovered a company called Fat Joe that specializes in building quality backlinks.
Disavow Damaging Backlinks
Google will reward you with higher rankings if you have plenty of high-quality backlinks pointing to your site.
However, the search engine giant will also punish you with lower rankings if you have too many bad links.
Of course, you have no control over who links to your site. But you can find bad links and disavow them, which will stop Google from using them to calculate your ranking.
Make Your Site User Friendly
Moz uses several factors in determining the domain authority of a site. One of those factors is how user-friendly a website is and how it is structured.
Ensure that your site has a simple, easy-to-follow structure so that search engines can discover all your content.
Make it easy for people to find their way around your site by adding internal links and an easy-to-follow menu structure. Tidying up your website navigation will also increase the time that each visitor spends on your site.
Create Content That Attracts Backlinks
If you create content that people want to share, you will attract more backlinks from high-authority sites. When you set up your content marketing schedule, think about what types of posts people might want to link to and share.
There are many types of posts that you could use to encourage backlinks. You could create informative articles that explain a topic related to your niche, for example.
You could post infographics that might be published on other websites. Tips and tutorials are another type of content that is likely to be shared. Every link you get from a high DA site will help increase your site’s domain authority.
Neil Patel says, in this article, that It’s better to have a few quality backlinks than a ton of ineffective ones.
Add Links in Your Content to Authoritative Sites
Linking from your site to other authoritative websites may also increase the DA score of your site.
Linking to reputable external sources helps to cement your site’s reputation as a respected, authentic site.
Outbound links to authoritative sites may also result in reciprocal links from some of those sites. Equally, it would help if you were wary of having any outbound links that point to potentially toxic sites.
If your site is directing visitors towards spammy or suspicious sites, it could negatively affect your Google ranking.
Become the Authority in Your Niche
Set yourself up as an authority in your niche, and the DA-boosting high-quality backlinks will come naturally.
Becoming an authoritative figure in your sector will also increase the credibility of your commercial brand.
Try posting articles that highlight your expertise in your niche on your blog. Post on forums and leave comments on the blogs of other websites in your sector.
You could also submit informative guest posts to related websites. Be careful, though, not to spam other sites. Ensure that all the content you post on third-party sites has value and does not appear to be merely an attempt to gain a backlink.
Make Your Website 100% Mobile-Friendly
Mobile device users now account for more than half of all website traffic. So, it is crucial to your website rankings that your site is 100% mobile-friendly.
Don’t just assume that your site works well with mobile devices. Test your website with the Google mobile-friendly test. The report created by this test will tell you if your pages are optimized for mobile devices and suggest any changes that might need to make.
You cannot afford to ignore this aspect of your website design because Google now favors mobile-friendly sites.
Improve Internal Links
Internal links will keep people on your site for longer and help to boost your DA. Internal links will help to pass the authority of a highly ranked page to other pages on your site.
Your internal links will also make it easier for search engines to discover your content and decipher which of your pages are the most important.
Promote Your Content
You can increase your website’s domain authority by promoting your content on social media and other platforms.
Every time your content is liked or shared, it adds a social signal which will further demonstrate your website’s popularity.
Promoting your content will also increase the chances of your content being discovered, linked to, and shared.
Check out this list of Social Media Tools to automate some of these processes.
Give Your Domain Time to Age
Time alone will eventually boost the DA score of your website. Older domains have more credibility and will be given a higher domain authority.
So, avoid changing your domain name because, if you do, you will be throwing away some valuable domain authority.
When setting up a new website, you might want to consider buying an expired aged domain, which will already have some domain authority attached to it.
Check out GoDaddy Domains.
Domain authority indicates how popular a site is and how likely the site is to rank on Google.
The search engines rank a site’s popularity is primarily based on the number of quality backlinks pointing to the site.
Increasing a website’s domain authority is a long-term strategy.
If you follow the above tips, you should see the number of high-quality links to your site increasing and the DA score creeping up.