Do you have a blog? It’s no secret that blogging is an effective, low-cost form of inbound marketing. According to a HubSpot study, businesses that actively blog reach 55 percent more users than those that rarely or never blog. Not all blogs are successful, though. Many of them fail to attract readers, whereas others fail to generate engagement with their readers. Fortunately, including an author byline in your blog posts can help your blog succeed.
Bylines Increases Transparency
Including an author byline in your blog posts will increase transparency.
An author byline is a text snippet that mentions the name of the person who wrote the published content either with or without extra information about that person.
Some author bylines only consist of the author’s name. Other author bylines consist of the author’s name, background, experience, interests, and awards. Regardless, they reveal who wrote the published content.
Author bylines promote transparency by telling readers who wrote your blog posts. When you write a blog post, you can include an author byline that features your name. Readers will trust it a little more since you’ve attached your name to it. Without an author byline, readers won’t have a name to place with your blog posts, so they may not trust your blog posts as much.
Bylines Gain Cross-Platform Exposure
Another reason to include an author byline in your blog posts is cross-platform exposure.
Assuming you publish content on other platforms besides your blog (such as Medium), it will yield cross-platform exposure. After viewing your author byline in a blog post, readers may perform a Google search to find other content pieces that you’ve written.
You may want to publish content on your own blog, third-party blogs, Quora, social media networks, and other web platforms. Including an author byline in your blog posts will draw readers to these other web platforms. Readers will seek out other content pieces that you’ve written after seeing your name in an author byline.
Bylines Help Readers Navigate Your Blog
Readers will be able to navigate your blog more easily with an author byline in your posts.
Most blogs support author-based navigation. Author-based navigation is a method of categorizing blog posts by the author. It allows readers to find all of the blog posts written by a particular author. If your blog has multiple authors, readers can click a link to view a list of their preferred author’s blog posts.
You can still offer traditional forms of navigation on your blog, such as category- and tag-based navigation. Author-based navigation is simply an alternative way for readers to navigate your blog. But it only works if your blog posts have an author byline. The name in your author byline will be linked to a list of all your blog posts.
Bylines Encourage Engagement
Your blog posts will probably generate more reader engagement if they feature an author byline. They’ll create a deeper and more personal connection with readers. With an author byline, readers will associate your name with your blog posts. Therefore, readers will be more likely to engage with your blog posts knowing that they were written by a real person.
Readers can engage with blog posts in many ways. They can share them on social media, click links within the blog posts or leave comments. The presence of an author byline encourages reader engagement actions such as these.
Author bylines are often used in conjunction with blog comments. When you respond to a reader’s comment on a blog post, the name featured in your author byline will appear next to your response. If your author byline features a photograph or avatar, it too will be displayed next to your response. The bottom line is that including an author byline in your blog posts encourages readers to engage with them.
Bylines Can Earn Higher Search Rankings
To obtain higher search rankings for your posts, you should include an author byline in them. High-quality blog posts can rank high regardless of whether they feature an author byline. Nonetheless, author bylines can lift search engine optimization (SEO).
Search engines value transparency because it allows them to distinguish between legitimate websites with good intentions and nefarious websites with bad intentions. An author’s byline, of course, promotes transparency. It shows both readers and search engines who wrote a blog post.
Author bylines are particularly useful for Google SEO. They are a factor for the search engine’s Expertise, Authoritativeness, and Trustworthiness (E-A-T) concept. With E-A-T, Google pays more attention to the creators of website content. Content written by well-known and trusted authors is more likely to rank high on Google. Including an author byline in your blog posts will align them with Google’s E-A-T ranking concept.
Bylines are Quick and Easy
You don’t have to manually write an author byline for each blog post that you publish. There’s a faster and easier way to include this information in your blog posts. Some types of blogging software will automatically include an author byline in your blog posts. WordPress, for instance, supports author profiles, which can be used to automatically generate author bylines.
If your blog uses WordPress software, it may automatically display your name at the top or bottom of your blog posts. You don’t have to download a plugin, nor do you have to change your blog’s code. Just change your WordPress display name to your real name — or you can change it to a pen name — to include an author byline in your blog posts.
Keep in mind that your blog’s theme may affect how the author byline is displayed. Different themes display the author byline in different areas. The format of the author byline may also vary depending on the theme. Some themes only show a name in the author byline, whereas others support longer and more customized author bylines.
It might consist of a small snippet of text, but an author byline can have a big impact on your blog posts. It increases transparency, yields cross-platform exposure, helps readers navigate your blog, encourages engagement, and boosts SEO.