While a hyperlink, and anchor text, are used together, there is a clear difference between them.
Tubebuddy

What is the Difference Between a Hyperlink and Anchor Text?

While a hyperlink, and anchor text, are used together, there is a clear difference between them.

Table of Contents

Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on pocket
Share on email
Share on reddit
Share on whatsapp

Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Anchor text is more like the visible ‘text’ on the web page, while the corresponding link (hyperlink) may connect to another web page, an email address (i.e., mailto:test@example.com), or some other target on the web. 

Note that anchor text is clickable because it is connected to a hyperlink and will open in a new tab or window depending on browser settings, but the visible text of the link itself (called ‘the anchor’) does not change.

A hyperlink is a word or text that initiates a clickable link to an external URL. When the user clicks on this hyperlink, it will open in a new tab/window depending on browser settings. 

Hyperlinks are mainly used to connect major discussion topics within the primary copy of an article or content page. 

For example, A common hyperlink in an article is the words “Click here,” which will open in a new tab or window when clicked.

Click here is not keyword-rich, and therefore would be an improper use of anchor text.

Anchor Text

Anchor text is also used to initiate external links to other pages, but it does not look like standard text. Instead, it’s usually highlighted in some way, such as a color change or underline. 

Anchor text is often clicked on when the reader wants to link back to a particular page within the website they are currently visiting.

A blogger can use anchor text in articles in the form of internal linking. Anchor text is generally used to link two articles or pages on the same site together. 

For example, suppose you were reading an article about fire safety, and you wanted to link back to another article on the same site about smoke detectors. In that case, you could use the anchor text “smoke detectors” instead of a hyperlink.

Hyperlinks and anchor text can be used independently or together, depending on what your readers need from your content. Literacy levels, preferences, and technical limitations should be considered when deciding how to initiate links to external sites.

Lori Ballen is an entrepreneur who makes money online through blogging, video, social media, and other content marketing strategies. She's a 6-figure affiliate marketer and coaches others on how to make money online. SEO, Search Engine Optimized Content is her specialty. Lori is the creator of Ballen Academy and owns a real estate business in Las Vegas, NV.

Lori Ballen

I teach bloggers how to grow their blog, and make money through multiple streams of income. From affiliate marketing, to building courses, I share 7 income stream strategies through blogging.

Get My Guides

I regularly publish guides, articles, videos, and live events for digital marketers. As a 6-figure affiliate marketer, and blogger, I enjoy sharing my strategies. 

Need a Website?

My brothers build Niche Websites with blogs, powered by WordPress.
You can achieve higher rankings for your website through SEO Title Tags. Of all the on-page ranking signals used by search engines, few are as important as title tags. Search engines will inspect your website's title tags as they crawl the individual web pages.

SEO Title Tags

You can achieve higher rankings for your website through SEO Title Tags. Of all the on-page ranking signals used by search engines, few are as important as title tags. Search engines will inspect your website’s title tags as they crawl the individual web pages.

Read More »

Sign up for our Newsletter

You’ll receive videos, tutorials, guides, and event invites.

Scroll to Top