REI Affiliate Program

Drive traffic from your blog to or REI Outlet through the REI affiliate program. When a customer you refer makes a purchase, you earn money.
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email
Share your passion for the outdoors on your site while earning money - check out our in-depth guide to the REI affiliate program to get started.

Table of Contents

Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Do you love sharing all things outdoors on your site? Do you enjoy earning money as well? Drive traffic from your blog to or REI Outlet through the REI affiliate program. When a customer you refer makes a purchase, you earn money.

Learn Affiliate Marketing

Whether you are just getting started, have some experience, or are an ultra-successful affiliate marketer, this forum is made for you!

Since 1938, REI has offered high-quality outdoor gear and apparel, rental equipment, and in-depth advice. The outdoor co-op is passionate about sharing its love for nature and the outdoors with everyone, from beginner campers to expert snow-skiers.

REI Outlet offers discounts of 20 to 70 percent on brand-name closeout and overstocks.

How Does the REI Affiliate Program Work?

REI’s affiliate program offers the following: 

  • Commission Rate: 5%
  • Cookie: 15 days

Benefits of Becoming an REI Affiliate

There are many benefits of becoming an REI affiliate. Check it out:

  • REI has been around since 1938, so it’s well-established.
  • According to data, ranks as the internet’s largest outdoor store.
  • REI boasts a loyal customer base of five million avid outdoor enthusiasts.
  • There’s potential for a high conversion rate.

REI’s average order value is $120, which is good news for affiliates looking to make money on sales. Also, REI has plenty of other perks.

  • With free shipping to an REI Store – pickup is quick and easy.
  • Orders $50 or more receive free shipping.
  • REI stands being its guarantee of 100% satisfaction. Customers can return their online purchases cat any of REI’s 144 locations.

Downsides of Becoming an REI Affiliate

Overall, REI’s affiliate program is a solid choice for those looking to earn money through their website. 

The biggest downside is that while a 5% commission is good, it’s not great. 

How Do I Become an REI Affiliate?

REI’s affiliate program works through its partner, AvantLink. To become an affiliate, take the following steps:

  • First, apply on AvantLink.
  • You will need to fill out and submit the application for the REI program.
  • Upon approval, you will be able to post and REI Outlet links on your site. You can choose one or both of them.
  • Your visitors head to REI via the links you share, and any sale made means you get paid.  

AvantLink’s interfaces allow you to track all of those clicks and commissions, so you know exactly what’s going on and what to expect regarding your earnings.

In Conclusion

While REI’s commission rate of 5% isn’t great, everything else about the program makes up for it.

REI is well-established and loved by many outdoor enthusiasts. The co-op offers a satisfactory cookie and potential for high conversion. 

REI’s affiliate program is well worth checking out for anyone with a website focused on the world of outdoor adventures and activities. 

Lori Ballen Blogger

Lori Ballen Blogger

Hi! I'm Lori. I teach bloggers, affiliate marketers, and niche website builders how get more traffic, leads, and sales online.

Table of Contents

The Best Link in Bio Instagram Tools

The Instagram bio link is one of the tools that can give marketers and creators a headache. After all, there is only one Link in an Instagram bio. The good news is that there are tools out there that can optimize your Instagram bio.

Read More »


Turn leads into customers with less effort today

Need a Website?


Lori Ballen

I created Ballen Blogger because I love testing, proving, and teaching digital marketing strategies. As a 6-figure affiliate marketer, I understand the power of blogging for passive income. Of course, it takes massive action on the front end, and I’m here to teach which actions can bring the best results. Enjoy!


Table of Contents

Scroll to Top