Refined WordPress Theme Set Up – Beauty, Fashion, Lifestyle Blog

The refined theme is one of my favorites as far as feminine blog design goes. In fact, it’s the one I chose for my Ballen Blogger blog. I fell in love with it and decided to put a tutorial together to teach my blogging clients how to build a Lifestyle blog on WordPress using the Refined theme.

I also created a WordPress Website System called “Refined” For those that wish to have a blog website built and ready to go. Enjoy this Step by Step Guide!

Register a Doman Name

I register my domains at Godaddy. Choose a domain that is short and memorable if possible and choose a .com extension. If you ever decide to flip your domain or sell the domain, 2 words are more valuable as a general rule.

Install WordPress

If you haven’t already done so, you’ll want to install WordPress. I like WP Engine. It provides the WordPress Content Management System and web hosting for one low monthly plan.

I suggest WP Engines Smart Plugin Manager upgrade with your hosting if you aren’t going to be in your website frequently to update your plugins. It’s easy to update, and bloggers forget.

Once you install WordPress at WP Engine, you can choose to purchase the Refined Theme and add it to your blog.

You can also point your domain to your blog. Here is a video tutorial on this process.

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Install Your Theme

Purchase The Refined theme. If you are going to build multiple websites or a web designer, you may want to look at the pro plus package valued at more than $1,700. It has the refined theme in the bundle. You can also purchase the refined theme on it’s one.

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Log Into WordPress

Your webhost will provide a unique link for you to log into. This is typically an address that looks like [yourwebsitename.com/wp-login]. You can change the password they gave you, but do make sure it’s a very secure password and that you save it. Check out Every Key for a single key that locks and provides passwords for everything from your computer to your phone to your house and to your car.

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Notice the WordPress Dashboard

When you see the “At A Glance” message that WordPress provides offering a sample post, a comment preview, and a “dummy” page you’ll know that you have reached the WordPress dashboard. This is customizable. I’ll be honest and say I don’t do much with the dashboard myself. I’m usually finding what I need in the left or top column.

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Remove Plugins

Find the word ‘Plugins’ in the left column. If your WordPress system came with any default Plugins other than the host plugin, you can go ahead and delete those. I’m going to advise Plugins for you based on your blogging goals. You’ll also gain Plugins in our Refined theme upload.

Plugins add functionality to your website. They are often free with premium upgrades. They also need updated on a regular basis as they can make your website vulnerable to hackers. I suggest WP Engines Smart Plugin Manager upgrade with your hosting if you aren’t going to be in your website frequently to update your plugins. It’s easy to update, and bloggers forget.

To remove a plugin, you can first deactivate it, and then delete it.

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Select Your Permalink Structure

From the left hand column, find settings, then choose permalinks, then make sure post name is selected. This is the most popular choice today for short, simple, keyword friendly domain names. Once you set this, don’t change it.

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Set your General Settings

• Site Title: 50-60 Characters. This is displayed on your blog usually in the header and is the website name shown on the search engines
• Tagline: This is sometimes displayed on a Website and by Google in the snippet on a search engine results page
• Timezone, Date, Domain Name etc. should all be filled in.

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Install The Theme

• Upload the Genesis Framework first. In the left column, go to appearance -> themes -> Add New -> Upload Theme. Choose the .zip file without unpacking it. Once it uploads, click Activate
• Repeat this step with the .zip file containing the refined theme.

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Install The Plugins

The Refined theme loads the following plugins. Some, you may keep if you think you’ll use them, others you can deactive and remove if you aren’t going to keep them. Remember, plugins can bloat your website and slow down the page speed so only use the ones you find valuable.

Genesis eNews Extended

This plugin provides the widget used throughout your website to gain subscribers. It works with your favorite email autoresponder mailchimp, convert kit, infusionsoft, aweber contstant contact and so forth. I use convertkit on my blogs and infusionosoft for my training company.

Get the Plugin

Video Tutorials

• How to Use Genesis eNews extended with Mailchimp
• How to Use Genesis eNews extended with Convertkit

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SIMPLE SOCIAL ICONS

Customize social icons that are displayed on your website. Choose the social profiles they link to and select from various colors and sizes. Change the alignment easily to display on your Genesis Child Theme.

Get the Plugin

Smash Balloon Instagram Feed

You can start off with the free Smash Balloon Instagram feed PlugIn or go to the Smash Balloon site and download the pro version. With the Smash Balloon Instagram feed, you can add an instagram feed anywhere on your website that allows for the widget or shortcode.

Get the Plugin

Ninja Forms

Ninja Forms is a very popular form tool for WordPress. While the original plugin is free, you’ll find upgrade features robust.

The upgraded Single Site provides:

• Layout & Styles
• Conditional Logic
• File Uploads
• Multi-Part Forms
• Integrations with your favorite email autoresponder
• The ability to accept payments with Paypal Express
• 20% off additional add ons

Compare Features Here

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Soliloquy Responsive Slider

Soliloquy is a WordPress slider plugin that is very popular for adding sliders to a WordPress website. Soliloquy was designed to adapt to the workflow of WordPress users to reduce the bloat that is created by sliders. It’s optimized for speed and usability.

There is a free version and a pro version.

The pro version of Soliloquy slider includes powerful features like:

• Featured Content Slider – Create sliders based on blog posts, pages, products, testimonials, and any custom post type.
• WooCommerce Slider – Create beautiful product sliders for your WooCommerce store.
• Instagram Slider – Import images from Instagram into your WordPress slider.
• PDF Slider – Create responsive sliders from your presentation slides and other PDF files.
• Schedule Slides – Easily schedule both sliders and individual slides to be displayed at specific days and times.

Get the Soliloquy Plugin

Ballen Blogger Favorites

ConvertKit

ConvertKit is a lead capture tool with an easy to use email funnel for follow up emails, and delivery of lead magnets. I personally tested AWeber, Constant Contact, Mailchimp, Zoho, Infusionsoft, and KEAP and found Convert Kit to be the winner for simple subscriber based offers and emails.

With the ConvertKit WordPress plugin, you can add ConvertKit Forms to the bottom of any page or post, on your WordPress blog, without ever having to know code. Simply install the plugin, add your API key, and select a Form!

ConvertKit also works well with the Genesis eNews Extended Plugin. With ConvertKit, you don’t need Ninja Forms.

Social Snap

Social Snap allows you to install some extra sharing features when adding a new blog post. Before you hit publish, you can add a featured image for Pinterest, For Facebook/LinkedIn/Twitter, add a social video, click to tweet, refresh old post and more. It’s definately a best practice to optimize your blogs for social sharing.

Get the Plugin

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