Pinterest is one of the top social media sites with over 100 million active users. It has grown exponentially in recent years, and it’s one of the most popular social networking sites for businesses. If you want to become a Pinterest manager, there are three things that you need to do:
Step 1: Learn the Ropes
If you already have Pinterest mastered, then there is little here for you to do.
However, if you are newer to Pinterest, you’ll want to invest in some Pinterest training. With the recent algorithm changes, getting traffic from group boards and repins isn’t working like it once did.
Pinterest is a lot different now, and it’s essential to have training that will help you harness the power of this platform.
Honestly, the best way to build a business to manage other Pinterest accounts is by proving you can succeed at it first.
You should be your best testimonial. With a proven Pinterest account, followers, and traffic to a blog, you will always have evidence that what you do works.
Having your own successful account is also a great way to build a test kitchen where you can test and prove strategies as I do with blogging.
Step 2: Build Your Toolkit
If you are looking to become a Pinterest Manager, you will need to have some tools for your business.
The first tool that you will need is the Pinterest app. This application allows you to access your Pinterest account and has analytics built-in for your pins, boards, followers, and more.
If you aren’t a great designer but want to have some nice pin templates for your clients, check out Creative Market and Ladyboss Studios for templates that work in canva. Be sure to get a commercial license use when you buy them.
There is also an article you might like comparing Paypal vs. Stripe, which might also work. Course builder platforms like Teachable and Thinkific also allow you to collect monies, and heck, you may want to sell a Pinterest course yourself!
Be sure to sit down and create a list of services and pricing and have a landing page or website where you can display them.
Step 3: Build Your Brand
Once you are ready to start taking clients (be sure to check on businesses’ licenses and taxes), you can set up your brand.
If you need a website built, talk to Ballen Brands.
Step 4: Find Influencers
Start with an influencer or two. The best way to launch a business like Pinterest services is to provide complimentary or low-cost services to influencers. These influencers can spread the word faster than any ad you run.
Consider launching an affiliate program that would allow them to earn rewards or commissions for their referrals.
Step 5: Start Social Groups
Start a Facebook Group for Bloggers. A great way to generate new business is to create value-focused social groups. You want the group to be open so you can find new potential customers.
The best way is to start a Facebook Group for Bloggers where bloggers share and help one another with ideas, tips, and lessons learned.
You could also create a Facebook group specifically around Pinterest. You are the admin. You share tips and strategies and allow others to do the same. Set rules though about not promoting services, and add your disclaimer that you are a Pinterest manager and offer services.
Your Group, Your rules!
Step 6: Create a Link in Bio
Create an Instagram account where you can share Pinterest and Blog tips. Include an Instagram Link in Bio profile for your services. You could also create a Youtube channel where you teach Pinterest strategies. That could generate new business!
Step 7: Sign Up on Freelance Websites
Consider adding your services to freelance websites like Fiverr or Upwork. It may not be how you want to get clients long-term, but it would be a start.
Step 8: Blog about Pinterest
Create a blog post with long-form content about how to become a Pinterest Manager. If you have a Website, this is a great starter blog! If you can grow your own Pinterest following and Google Rankings, the proof would be in the pudding!
Step 9: Advertise
Advertise your services. You can run ads on Google, Facebook, Instagram, Linked In, Youtube, Twitter, and of course – Pinterest!
Step 10: Research
Pay attention to what your competitors are doing well. Learn from others that are succeeding and follow similar strategies where applicable. Don’t copy directly, of course. Just learn from the strategies themselves and carve out a space of your own.