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If you’re aiming for organic reach, it can help to think of ways to get your website in the People Also Ask section.
Five years ago, if you could get your website to the number one position of a search engine results page, you could expect to get about thirty percent of the clicks that the page generated.
These days, however, Google has been crowding the top of its search results pages with different elements.
The number one result needs to compete with Google’s paid ads; there is competition from the new People Also Ask section now as well.
A results page crowded with ads and the People Also Ask section means fewer clicks for the number one organic result.
If you now manage to get your page at the very top, you can now expect the click-through rate of less than 20 percent.
Paid ads are one way to get more people to click on your website’s name on the results pages.
What is the People Also Ask section?
A while ago, Google attempted to answer direct questions in the search box with direct answers taken from websites that had them.
More recently, Google expanded the direct question-and-answer section with a half-dozen questions, positioned close to the top of the search results page, called the People Also Ask section.
If you’re searching for the word blog, for instance, you may see answers to questions in the People Also Ask section, like, What is a blog, How do blogs work, or Do bloggers get paid.
In general, a People Also Ask section appears on close to 80 percent of all searches.
Providing easily accessible answers to direct questions on your website is particularly important today, at a time when the number of American households with smart speakers is likely to cross 50 million.
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People ask their smart speakers questions that they want answers to, and their speakers read out content to them from the People Also Ask section.
If you have great answers to frequently asked questions on your site, people will hear them and are likely to visit your website.
How do you get in the People Also Ask section?
For the People Also Ask section, Google looks for direct, informative answers in plain language.
If you have an answer to a question on your website but include the kind of language usually seen in advertisements, Google recognizes that you aren’t trying to help people with free information, and rejects your content for inclusion in the People Also Ask section.
Many questions that people ask on Google aim to locate information about what different products and services cost.
Unfortunately, many businesses shy away from directly answering pricing questions.
They do publish pricing questions on their FAQs sections but answer those questions with a “Call for a free quote” exhortation.
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If you step around directly answering pricing questions, you’ll find it hard to get on the People Also Ask section.
It isn’t hard to get into the People Also Ask section if you can think of great questions that your visitors will want answers to and answer them in a concise, accessible way.
When you take advantage of the People Also Ask section you have an easy way of getting to the top of the search engine results page on Google.