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For many in the marketing business, knowing when to send a press release is more of a science than anything. But when exactly is the best time to send a press release (based on real statistics?)
Two factors need to be accounted for, the time of day and the day of the week. Time-wise, you should aim your release for the late morning/early afternoon (10 am to 2 pm,) as this is when editors open most of their emails.
Why is Late Morning/Early Afternoon Good a Good Time to Send a Press Release?
As aforementioned, between 10 pm and 2 pm is the most profitable time to send out a press release. Why exactly, you ask?
According to a recent report, sending out a press release between 10 pm and 2 pm means an editor is most likely to get to it and develop a publishable version quickest.
Most press releases require that an editor look over it before an ‘official’ release, and timing it so that the editor is most likely to be looking through their email is most advantageous to you.
Editors get an overwhelming number of press release requests from 7 am to 9 am on weekdays. Therefore, sending it after this mob of requests gives you more attention than the others.
It’s best to avoid sending them out in the later hours of the afternoon (2 pm to 6 pm.) This time frame is when most editors are focused on other projects, meaning they won’t get to yours until the following morning.
Why are Tuesday, Wednesday, and Thursday the Best Days for Sending a Press Release?
Tuesday, Wednesday, and especially Thursday are the best times to send out a press release, according to a study that followed 100,00 press release requests.
Editors get many press release requests throughout the week. If you send it on Friday, Saturday, or Sunday, they are most likely not working or too busy with earlier press release requests to handle yours until next week.
Sending it out as early as possible is more advantageous (according to Ragan Insider) besides Mondays, where editors are busy with last week’s requests.
According to this study, press release requests sent out on Wednesdays were opened 15% of the time, while those on Thursdays were opened 27% of the time.
Therefore, according to the statistics, sending it out on Tuesday, Wednesday, or Thursday is especially the most advantageous.
It’s best to send out press releases from the hours of 10 am to 2 pm on Tuesday, Wednesday, and Thursday if you can, to avoid getting lost in the commotion of a busy editor’s schedule. Good luck!