Webflow vs. WordPress – Compare Price, Design, and More

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The decision between Webflow or WordPress will depend on how you want to approach the same set of problems.

  • Is it Easy? If you had zero knowledge of HTML or coding of any kind, how quickly could you get started with it? 
  • Expenses. Do you get charged to use the software? How much does it cost for website hosting
  • Design. Would you be able to design your web page from the ground up? Could you use templates? Are there templates all you can use?
  • E-commerce. How easily and inexpensively can you use the platform to run a store online?

WordPress Overview

WordPress has been around a very long time, and it remains popular. How popular? WordPress powers 34% of all websites on the internet. The platform has been around for 17 solid years.

WordPress is also open-sourced software, which means you don’t have to spend money in order to download it and use it. 

You could grab it today and start building a blog, online store, business website, or anything else you can think of. The only thing missing is the hosting, and that’s where the money gets involved.

As open-source software, WordPress enjoys the support of an entire community of developers.

Webflow Overview

If you knew absolutely nothing about coding, you can sit down and start building a website with Webflow today.

Webflow is almost an entirely right-hemisphere approach to website design. That is, it’s 100% visual.

Webflow does have some free-to-use aspects, but unlike WordPress, it is not open-source. It is hosted and therefore software as service.

Is it Easy?

The power to do business and build a web presence has been placed squarely in the hands of users. But the knowledge to build a website the traditional way, such as with HTML, isn’t quite as accessible. 

So if a person sat down to build a website with no knowledge of coding, how easy would either platform make it?

WordPress – Is it Easy?

If 34% of our websites over their existence to WordPress, that represents a lot of people of various skill levels for web design.

So WordPress does lend itself to complete beginners. WordPress does come with its own set of jargon. The new WordPress user has to get familiar with a whole set of ideas and terms, such as plugins, themes, and what constitutes posts and pages, categories and tags, and so forth. 

Visual designers will appreciate WordPress’s block-based editor. This allows you to make very pleasing web pages without having to write a single line of code.

Neither is WordPress any stranger to the drag-and-drop system of things, but you’re going to have to find a plug-in in order to make WordPress drag-and-drop capable.

Some plug-ins are only available after paying a fee.

WordPress also has an expansive library of templates that you can browse. 

If you can’t find one that you favor, all you have to do is find one that comes close and then tweak it to your liking.

Most of what you need to do is either a template or a plug-in away. Between thousands of free templates and over 57,000 plug-ins, you should be able to build your web presence without having any knowledge of coding.

Webflow – Is it Easy?

As if Webflow wasn’t visual enough, it has a live preview that lets you see how things are going to turn out once you hit publish.

Webflow is 100% visually driven, so the layout of the editor may seem a little overwhelming at first. All elements are point-and-click based. 

It’s not as fast as picking a template and running with it, but it also opens up unlimited freedom.


Your expenses are the highest when you’re just starting a business. And some of those expenses will be recurring as you go. This holds true for your web design options.

WordPress – Is it Expensive?

You can get started on WordPress completely for free, but when it comes time to your domain name and hosting, that’s when it’s going to cost. 

A domain name (at a domain registrar like GoDaddy) typically costs $14.99 a year and hosting packages (with a company like GoDaddy, Flywheel, or WP Engine often start from $7.99-$25 per month. 

If you’re not that serious about committing to having an online business, those aren’t small numbers.

It doesn’t help that there are many plug-ins and features of WordPress that are only available after you pay for a fee or a subscription. Many of them are available for free, but the ones you really want might have a price tag on them.

Webflow – Is it Expensive?

The limited, free version of Webflow can get you started, but it’s inevitable that you’ll have to pull out your wallet. 

There is some hosting available with their subdomain.

Their plans come down to two flavors, site plans and account plans.

With site plans, you’ll be paying for each site, and using your own domain name. The prices are affected by the kind of site that you want to have.

Account plans, interestingly, let you have multiple websites as projects, then it’s up to you if you want to host them with webflow or host them somewhere else.

Site plans can start anywhere from $16 to $29 per month.

Account plans start from $16 per month.


Part of the equation is how easy the design features are to use. The other part is how much of a designer the user is.

Designing With WordPress

If you just don’t have the knack for design, WordPress makes it very easy on you. 

They have a lot of themes and templates that are ready to use out of the box. All you have to do is plug in your text and content and you’re good to go.

If you don’t like a theme or a template, you can change it without affecting your content.

Designing With Webflow

Webflow also has its share of templates. The kicker is that once you choose a template for a new project, that’s the template that stays. 

You won’t be able to change it later on. Any changes you make to the design will be made site-wide.


Just what it sounds like. Being able to sell things online. While it was a luxury once upon a time, it’s now central to any online business.

E-commerce With WordPress

The most popular e-commerce platform in the world is also a free plugin for WordPress. It’s called WooCommerce. It’s used by millions of stores of all sizes online.

Woocommerce has its own library of add-ons and plugins. Plus you have a wide range of all the popular payment gateways, including PayPal, Stripe, and dozens more.

E-commerce With Webflow

Webflow has its own version of e-commerce, but with some limits that might be a deal-breaker. For example, the plan you choose will affect how many products you can sell. 

The standard plan at $29 a month lets you sell 500 products. You’re limited to using Stripe for accepting payments. There’s a 2% transaction fee for every sale. 

You might find yourself disappointed if you try to sell anything membership or subscription-based on Webflow. It’s a little more friendly to selling digital goods like software, apps, music, ebooks, and similar.

Which platform you decide on will depend on how visually oriented you are as a designer and how important eCommerce features are to you.