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Wix vs. Squarespace

Wix and Squarespace are both very popular website editors, but deciding which is best for you depends on what you need from your website.
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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Wix and Squarespace are both popular website builders that boast easy website setup. Although both builders have some appealing features, there are differences between the two that should not be ignored.

An Overview

 WIXSQUARESPACE
URLhttp://www.Wix.comhttp://www.Squarespace.com
LIVE WEBSITES2.5 Million4.5 Million
PRICING$0-49 / month$12 and up / month
EASE OF USESimpleAverage
BLOGGING OPTIONSBuilt into WixIntegrated CMS
ADD-ON FEATURESPlentifulAvailable
SEO OPTIONSBetterGood
EDITOR TYPEDrag and dropDrag and snap
TEMPLATE LIBRARYVast (500+) mobile-ready template collection.Moderate (70) responsive template collection
CustomizationMore customizableMore structured
SEO TOOL INCLUDEDYESYES
SUPPORTS VIDEO CONTENTEmbed or uploadEmbed only
MOBILE APP WEBSITE MANAGEMENTYESYES
CUSTOMER SUPPORT OPTIONSKnowledge Base Help Ticket System VIP SupportFAQ Section Help Ticket System E-mail Support Community Help Forum

Wix and Squarespace are both powerhouses when it comes to website builders. In fact, between the two companies, Wix and Squarespace are responsible for fifty-five percent of the total websites built using website builders.

Both website building solutions include the basic features you would expect

  • A simplified draggable editor
  • Templates
  • Photo gallery features
  • Video embedding
  • Form embedding
  • Map pages

There are quite a few differences between these website builders, too (we will cover these a little later.) These differences are why you will find one of these builders to be more appealing than the other – something that will be determined by your website building experience and your project requirements.

Overall Popularlity

There are currently approximately two and a half million live websites that use Wix – more than eighty percent of those are based in the United States (Source.)  

Squarespace has over four and a half million live websites but a much more diverse audience, with just three percent of their sites based in the United States (Source.)

Although the popularity of a website builder has little to do with its function, it does give you a good idea of which of the two platforms is preferred and by whom.

Cost

Wix offers three different types of plans: website plans that are for personal use, business and eCommerce plans that are for business use, and enterprise plans that are customizable for bigger businesses.

Wix also offers a limited free plan that includes advertisements.

Within the personal and business use plan types, there are tiered service levels (shown below.)

WIX
Website Plans    
 Combo $14/monthUnlimited $18/monthPro $23/monthVIP $39/month
Business and e-commerce    
 Business Basic $23/monthBusiness Unlimited $27/monthBusiness VIP $49/month
Enterprise    
 Custom packages starting at $500/month

Squarespace offers four plans: personal plans, business plans, basic commerce plans, and advanced commerce plans. They do not have tiers within each plan as Wix does, but they offer monthly plans and annual plans.

SQUARESPACE
Monthly Plans    
 Personal $16/monthBusiness $26/monthBasic Commerce $30/monthAdvanced Commerce $46/month
Annual Plans    
Personal $12/monthBusiness $18/monthBasic Commerce $26/monthAdvanced Commerce $40/month

Determining the cost of comparable plans in Wix and Squarespace can be difficult due to the Wix pricing structure. To find comparable plans, look at those that offer similar features at a close price point.

Personal Plans

We have two comparable plans from the Wix and Squarespace personal website options and compared them side by side in the table below.

 WIX PERSONAL UNLIMITEDSQUARESPACE PERSONAL
COST$23 / MONTH or $18 / MONTH WHEN PAID ANNUALLY$16 / MONTH or $12 / MONTH WHEN PAID ANNUALLY
SSL SECURITYYESYES
STORAGE SPACE10 GBUNLIMITED
CUSTOM DOMAINYESYES
FREE DOMAIN FOR A YEARYESYES
AD-FREEYESYES
CONTRIBUTORS12
SITE STATS APPYESYES
$300 AD VOUCHERSYESNO

Basic Business Plans

We have two comparable plans from the Wix and Squarespace basic business website options and compared them side by side in the table below.

 WIX BUSINESS BASICSQUARESPACE BUSINESS
COST$28 / MONTH or $23 / MONTH WHEN PAID ANNUALLY$26 / MONTH or $18 / MONTH WHEN PAID ANNUALLY
SECURE ONLINE PAYMENTSYESYES
PLANS AND RECURRING PAYMENTSYESNO
CUSTOMER ACCOUNTSYESNO
CUSTOM DOMAINYESYES
FREE DOMAIN FOR A YEARYESYES
AD-FREEYESYES
STORAGE SPACE20GBUNLIMITED
CONTRIBUTORS1UNLIMITED
CUSTOM REPORTSYESYES
AD VOUCHERS$300$100
UNLIMITED PRODUCTSYESYES
ABANDONED CART RECOVERYYESNO
SELL ON SOCIAL CHANNELSYESNO
ONLINE BOOKING PLATFORMYESTHIRD-PARTY ADD-ON
TICKETS AND EVENT MANAGEMENTYESTHIRD-PARTY ADD-ON
ONLINE ORDER TAKINGYESTHIRD-PARTY ADD-ON
HOTEL RESERVATION MANAGEMENTYESTHIRD-PARTY ADD-ON
MONETIZE ART AND CONTENTYESTHIRD-PARTY ADD-ON

The Editor

The most significant feature of any website builder is the editor that you use to create your website. Wix and Squarespace both have simplified editors, but Wix is a true drag and drop editor, where Squarespace is a structured drag and drop editor – or a drag and snap editor.

What does this mean?

Wix

When you build a website using Wix, you can drag and drop website elements anywhere on the page space to create a visually diverse site. This option is both freeing and limiting, depending on your experience with web design.

To place elements anywhere on the page requires an understanding of the general structure of a webpage. With no design experience, this free-floating editor can be overwhelming.

The free-floating editor also presents the challenge of using absolute positioning. In short, this means that once you have designed your website and locked in that design, you cannot change your theme.

Wix also limits storage space. This limitation can be a problem depending on the size of your business and your web presence.

Squarespace

When you build a website using Squarespace, you can drag and drop website elements like you can in Wix, but these elements are organized into blocks that slot into a page that is structured with columns and rows.

Having a column and row structure on the page can be limiting if you are an experienced designer looking for more creative freedom. If you have little experience with website design, though, you may find this structured system to be a little less overwhelming.

A benefit of using the structured editor is that you are not locked into your theme once you design your site – you can change your theme whenever you like.

The Templates

Wix

Wix has close to seven hundred templates that are divided by niche. Although seven hundred templates seem like a lot, many look similar, and others look quite unprofessional, so your options are pared down.

Wix also gives you the option of creating your template from a blank canvas. This option is good news if you have a custom design in mind.

Squarespace allows you to add custom CSS and HTML, but this functionality in Wix is a little more limited, sometimes making tweaking templates difficult.

We should also note here that while Wix templates are advertised as fully responsive, not all their themes are fully responsive across mobile devices, so you may need to do a little testing before finding a truly responsive theme option.

Despite limitations on responsiveness, Wix does bring something more to the table with their excellent editing options that may have more appeal to those of you with design experience.

Squarespace

Squarespace has only sixty templates, but they are better quality than the templates in Wix and look more professional. Moving elements on these templates can be difficult, though, because of the structured editor.

Although the structured editor makes moving elements challenging at times, it does mean that all Squarespace themes are responsive. That said, you cannot change how these responsive themes are laid out on mobile devices.

If you have a Squarespace business account and are familiar with CSS and HTML, you can add custom elements to templates to customize them for a more unique look. If you have a lower-level account, though, making edits can be frustrating and time-consuming.

E-commerce Solutions

Wix

Wix is compatible with e-commerce solutions if you are selling products and not services. In fact, if you are selling products, Wix is the better of the two services because their features include

  • More payment gateways
  • An automatic tax calculator
  • The option to sell offline
  • The option to add discount codes
  • E-commerce compatible widgets
  • The option to offer gift certificates
  • Back in stock and low stock notifications
  • Abandoned cart recovery
  • The option to offer subscriptions
  • Customer loyalty program
  • USPS discounts
  • Selling via social media
  • Drop shipping
  • Sell unlimited products
  • Secure checkout page on your domain

With all the eCommerce features that it offers, Wix does have some limitations that make it less than ideal for larger corporations (this is namely that they lack the more advanced features that come with a dedicated e-commerce solution.)

Wix has three e-commerce solutions (plus their custom enterprise package) and they are priced between $23 and $49 per month.

Squarespace

Squarespace is compatible with e-commerce solutions whether you are selling goods or services, but they do not offer as many selling features as Wix. Features that are included are:

  • The option to offer gift cards
  • The option to add discount codes
  • Unlimited bandwidth and storage
  • E-commerce compatible widgets
  • Limited availability labels
  • Abandoned cart recovery
  • The option to offer subscriptions
  • Facebook and Instagram product integration
  • E-commerce analytics
  • Secure checkout page on your domain

Pricing for Squarespace e-commerce solutions is between $26 and $40 per month (the basic e-commerce and advanced e-commerce packages.

Expansions and Add-ons

Both Wix and Squarespace offer expansions and add-ons that can extend the functionality of your website – think apps and widgets.

Some of the features that can be added to Wix and Squarespace include

  • Adding membership functionality
  • Adding a forum
  • Adding a live chat
  • Allowing takeout orders
  • Ticket sales and RSVP

Wix

Wix has many add-ons that are branded under the Wix name. Since these add-ons are designed specifically for the Wix system, they are easily integrated into your website.

Despite being self-branded, Wix add-ons often come at an additional fee – either a flat fee or a percentage of sales.

Compared to Squarespace, Wix add-ons are a little more time consuming to implement and use, but once in place, they work seamlessly.

Squarespace

Unlike Wix, Squarespace has just a few of their own branded add-ons and then depend on third-party apps to further extend the functionality of your website. There are plenty of third-party apps out there, so finding one is not a problem, but compatibility can be an issue.

Although Squarespace mostly uses third-party add-on’s, the available add-ons are much easier to implement and to use so long as they are compatible.

SEO Options

Wix and Squarespace both have SEO options built-in, but comparing the two, Wix comes out on top.

Wix

Wix’s website builder is SEO-friendly meaning that you can optimize your website as you build it and improve your chance of being listed in search engines.

Wix even has its own SEO Wiz tool that guides you as you work so that you get the best results from your content.

Among the fields that you can add using Wix are

If you are interested in further optimizing your website content, Wix also has a few add-ons that will let you add extra features to your site that also boost your search engine presence. For example, by adding social networking tools and callback buttons.

Squarespace

Squarespace’s website builder is slightly less SEO-friendly than Wix, but still gives you some control over your SEO settings.

Using Squarespace, you can set your website and your page SEO options. When it comes to your post title SEO settings, though, the editor will select the title of your post and use that for your post SEO setting.

Squarespace’s auto-filled post SEO option for the post title is less than ideal because their system does not let you make edits to the post title SEO field. Aside from auto-setting your post title SEO fields, Squarespace offers is to turn on the “no-index” settings.

Squarespace can also be adapted for better SEO standing by using add-ons to implement additional features, but again, these are third party options that can come at an additional cost.

FAQs

Is Wix or Squarespace better for an e-commerce website?

If you are a business that relies on eCommerce to sell services, Squarespace is the best solution for you. Wix does not support services and requires you to add the bookings app to process service appointments.
If you are a business that relies on eCommerce to sell products, Wix may be a better option for you because they offer many more payment gateways, have an automatic tax calculator, and allow you to sell offline.

is Wix or Squarespace Better For Blogging

If you are a newcomer to blogging and building a website for the first time, Squarespace may be an easier website builder for you to work with because it uses modules that slot into a row and column system. Squarespace is also more comparable to the WordPress platform which is the leading blogging platform.

Is Wix or Squarespace Better For An Experienced Graphic Designer?

As an experienced designer, you may be happier working with a platform like WordPress that offers more flexibility. When choosing between Wix and Squarespace, however, we recommend Wix because the row and column structure of Squarespace is a little too limiting.

Wix Vs. Squarespace: Which is Better Overall?

Choosing the “best” of these two website builders is a difficult task because the best option for you is going to depend on your needs. Let us take a look at the pros and cons of each.

Which is better Overall?

Choosing the “best” of these two website builders is a difficult task because the best option for you is going to depend on your needs. Let us take a look at the pros and cons of each.

WIX

PROSCONS
Easy to useMany similar or amateur templates
Many niche-themed templatesStorage space limitations
Blogging platform built-inAdd-ons can be frustrating to set up and implement
They offer a limited free planAdd-ons often come at an additional cost
More advanced SEO optionsInability to change your template once selected
More built-in e-commerce featuresAdding custom CSS is troublesome
More flexible website builderCustomized reports are only available with advanced business packages
No coding knowledge neededNot all Wix templates are fully responsive
Includes integrated forms and newsletter functionAutomated sales tax is limited by transactions
Includes more marketing features than SquarespaceBasic business plans do not allow for subscriptions

Squarespace

PROSCONS
Allows you to sell servicesSlightly more difficult to use
A structured editor is easier for new users to useDoes not support video upload
Unlimited storageA structured editor can be limiting
A more stable editor overallDepends on third-party add-ons for many features
More smoothly runningAbandoned cart recovery is not available with lower-level packages
A lot of third-party add-on optionsAdvanced website analytics are not available for lower-level packages
Includes integrated forms and newsletter functionOnly top tier packages offer the ability to checkout on your own domain
Custom CSS and HTML can be added to any template on business plansCustom CSS or HTML cannot be added to personal plan templates

About Lori Ballen

I teach bloggers how to grow their blog, and make money through multiple streams of income. From affiliate marketing, to building courses, I share 7 income stream strategies through blogging.

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