Today, we’re going to examine Constant Contact and HubSpot to help demystify these two marketing options so you can choose the best option for your company.
In short, Constant Contact provides email marketing and has expanded to provide a variety of social media integrations; HubSpot, on the other hand, allows brands to leverage their tools to monitor the entire process of attracting and converting potential buyers.
If you’re new or even experienced with online marketing, you might have questions about the best software that you can use to help your business run smoothly or maybe even take your success to the next level.
The problem, however, is that there is no shortage of software products out there that cater to online marketing. It can be extremely daunting to take the time to research all the different options out there and decide what is best for your company’s needs.
That’s where we come in.
This article will examine their similarities and differences and help make things easier on you when it comes to deciding if one or both is right for you.
Constant Contact vs. HubSpot
First, it’s crucial to have a basic understanding of these two companies.
Constant Contact allows smaller and mid-size companies to tackle their email marketing needs with ease. Like its competitors, Campaigner, and Mailchimp, Constant Contact has expanded beyond email to provide a more robust marketing service, with e-commerce integrations, online stores, and social media marketing.
On the other hand, HubSpot offers an expansive suite of marketing tools, including email marketing, while focusing more so on automation and tracking the buyer’s entire path to conversion.
By examining these two companies’ respective features, you’ll be better positioned to decide what makes the most sense for your brand.
Some companies prefer to work with only one social media management system, while others might choose to utilize both Constant Contact and HubSpot to take advantage of the best of both worlds.
Constant Contact’s marketing tools
Constant Contact is a well-established company when it comes to marketing online through email.
Here’s a rundown of some of the software’s primary features.
Constant Contact offers solid newsletter creation with a fast editor. Some find that it’s a bit light on features, which is a downside offset by its overall ease of use.
Reports and analysis
Constant Contact offers additional reporting and analysis options, which cover beneficial aspects like various open and click reports, and which of your subject lines prove more effective.
You can also get meaningful insights into emails that bounce, end up in spam folders, and your total unsubscribe percentage.
Spam and design testing
While you can’t do spam testing, a handy tool allows you to scan your email for errors (e.g., broken or missing links). You can also utilize another feature to see how your emails will appear to your recipients.
Constant Contact provides roughly 200 templates to help you get your emails out quickly and easily. While some are more professional or modern-looking than others, you can always set up your own template.
Plus, there’s a convenient tool that lets you automatically generate a unique template using brand-specific colors.
HubSpot’s marketing tools
While HubSpot does feature a solid email marketing suite, like Constant Contact, it will allow your team to dominate all aspects of digital marketing through automation.
Whereas Constant Contact focuses primarily on email marketing, HubSpot carries extra value in that it lets you easily monitor your leads from initial engagement through to conversion and beyond.
Let’s look at some of HubSpot’s primary features.
HubSpot’s streams provide great overall functionality. With HubSpot, you can see the engagement happening across your accounts all in the same place.
If you depend on Twitter, you’ll love the unique feature for Twitter that lets you follow activity specifically on that platform.
HubSpot also lets you easily schedule all your social media posts across all your accounts. There’s a Chrome extension that enables you to plan your content when you’re not on the HubSpot platform itself.
HubSpot stands out when it comes to reporting, as their reporting offers a great deal more than Constant Contact’s.
You can easily track the performance of your content and all-important statistics like how many people clicked through made it to your landing pages, and more.
HubSpot allows you to establish an RSS feed so that you can automatically draw people who are new to your social media platforms. There’s even a handy “Follow Me” feature that makes this process easily actionable for potential new customers.
Perusing online reviews of software companies can be a helpful step as you do your due diligence before purchasing a subscription plan.
Figuring what other entrepreneurs or marketers like or dislike about a given software can go a long way in helping you decide what works best for you.
On G2.com, Constant Contact sports a 4-star rating out of nearly 4,500 reviews. Reviewers tend to rate Constant Contact higher for its customer reports, performance and reliability, user, role, and access management while rating it lower for its customization and API/integrations.
HubSpot, on the other hand, boasts a 4.5-star rating out of nearly 6,800 reviews. Reviewers appreciate HubSpot for its user, role, and access management, as well as its workflow capability and email marketing while offering less praise for its campaign management, social media marketing, and reporting and analytics.
Constant Contact starts at an affordable $20 per month, which gives you up to 500 subscribers. This might be an ample amount for many small businesses.
They also provide support for lists of up to 50,000 or more, which means you can stick with Constant Contact as you grow. The cap for subscription costs is $335 per month at 50,000 subscribers.
A nice benefit of Constant Contact is a 30-day guarantee, which means a 100% refund if you close out within 30 days because you aren’t satisfied with their service. You can also utilize a free trial for 60 days to check out if it’s right for you.
HubSpot has four different tiers and, in general, comes at a premium cost due to its many features. You can, however, opt for the Starter package at $50/month, which includes email marketing, 2,000 email blasts per month, and some essential analytics.
It’s worth noting that there’s also a new free tier that allows you to get started and see if HubSpot might be a good fit for your needs.
Wrapping up: do we have a winner?
Ultimately, there isn’t a winner per se, as it depends on your company’s needs and budget.
Apart from their free offering, HubSpot comes at a premium but offers a wide range of features that go far beyond Constant Contact, despite the latter software’s foray into other marketing tools.
HubSpot also has garnered more positive ratings from users online, which is always encouraging.
In the end, you’ll need to make a careful assessment of your needs to decide which of these companies is best for you, but overall, HubSpot offers more value through its robust suite of marketing tools.