What is Scentsy – The Leader in Home and Personal Fragrance

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Scentsy is an international leader in the business of home and personal fragrance. This direct selling company offers chic, groundbreaking products designed to warm the house, heart, and soul. 

The company’s products are sold by an international group of consultants that span eleven countries. 


The company was founded in 2003 in Salt Lake City, Utah, by Kara Egan and her sister-in-law, Colette Gunnell. While attending a small business event, they met Orville Thompson.

Orville was an entrepreneur struggling as he had attempted to start several business ventures but proved unsuccessful.

After learning more about Kara and Colette’s wick-less candle company, Orville and his wife purchased the company from them. The couple then moved the company to Meridian, Idaho, and soon launched the multi-level marketing company Scentsy.

Within five years, the company would extend into Canada, the United Kingdom, and Germany. By 2017, Scentsy reported over 450 million in annual sales.

This would put the company at number 44 on Direct Selling News, along with being in Forbes magazine as one of the most promising companies of 2011.

Today, Scentsy has distribution sites in Meridian, Idaho, Coppell, Texas, Lexington, Kentucky, Warsaw, Poland, and Sydney, Australia.

The company operates not only in North America but throughout Europe. It has expanded from the United Kingdom and Germany into Austria, Spain, France, Ireland, New Zealand, and Australia.

Scentsy’s Business Model

Scentsy is considered a multi-level marketing company (MLM), meaning all products are sold through personal consultants. There are no retail sales. 

However, consultants are eligible to receive a portion of the sales of any new recruits under their belt.

According to the company’s CEO, they use an MLM strategy as it allowed them to offer a much more extensive selection of products than you would find in a store.

In 2015, the company states that the average yearly income of active consultants made 46K a year, before expenses. The top 2% of salespeople made an average of 114K a year, and the highest earner in the company made almost 1 million dollars a year.

However, it takes most consultants about four years of active business to earn a sustainable yearly income, not counting the deduction for business expenses.

What Products Does Scentsy Sell?

The company sells what is known as a wickless candle, a fragrant wax bar that is warmed in a holder to release pleasant fragrance into the air, much like a traditional candle. 

However, because the wax is being warmed rather than burned, there is no flame, smoke, or soot.

The company’s scent bars are a safer choice over regular candles. The company also sells laundry care, personal care products for men, women, and children, and on-the-go fragrances.

Scentsy groups their fragrances into the following families:

  • Bakery, which reminds us of yummy and sweet goodies. It includes smells like caramel, vanilla, cocoa, and apple pie crust.
  • Citrus, which reminds us of sparkling citruses, like grapefruit, orange, lemon, and mandarin.
  • Floral brings the smell of floral bouquets to life, with lilac, hibiscus, freesia, and rose.
  • Fresh, with aromas from the beach to the spa, including linen, mint, lavender, fresh air, and just cut grass.
  • Fruity, which includes the fragrances of peach, pineapple, strawberry, and apple. Fruity smells sweet and fresh-squeezed.
  • The spice gives a sense of comfort and warmth with smells like black pepper, cinnamon, and cardamon.
  • Woods, a full-bodied scent that includes sandalwood, cedar, leather, and pine.

How Do I purchase Scentsy?

Because Scentsy is a direct selling company, they have independent consultants who sell their products through parties, both at home and online. They also sell at fairs, trade shows, and school fundraisers.

By becoming a Scentsy host, you connect with your consultant and provide a party location where friends and family can shop the company’s products. Your only requirement is to provide a guest list!

You don’t need to use your own home to host a Scentsy party either. You can do it online or at your favorite Starbucks location..almost anywhere.

If you wish to place an order online, contact your sales consultant. However, simply clicking the link “Find a Consultant” will bring you to the consultant nearest you if you don’t have anyone in mind. 

This is also a great way to connect with someone if you want to have a Scentsy party.

At a Scentsy party, the consultant will bring samples and testers of products so that everyone gathered will have a chance to touch and smell the product, making it the best way to experience it for yourself.

Scentsy releases a bi-annual catalog, in March and September, with all their latest products. The link to the catalog can be found on their website.

Can I be a Scentsy Distributor?

Absolutely! You will be your independent business owner, who is authorized to sell the company’s products for a commission. 

As a business owner, you have the freedom to decide when and where you want to sell the product. You have the potential to increase your commission with the more you sell, along with earning bonuses.

Consultants say they join the Scentsy team because they adore the products and the sense of community the team gives them.

The Scentsy starter kit is only $99 and is all you need to start your business.

The easiest way to make money from Scentsy is by having home parties, open houses, or online parties.

Scentsy FAQ’s

Scentsy is a unique company offering the alternative in home and personal fragrance. Their attractive warmers slowly warm up a scented wax bar, filling your home with a wonderful smell. You can also be a personal consultant for the company, finding yourself on the way to a new and exciting business venture.

What is Scentsy?

Scentsy is a direct selling company specializing in home and personal fragrance. A network of international consultants sells the products through North America and much of Europe and Australia.

What Does Scentsy Sell?

The company sells wickless candles filled with all-natural and essential oils. These provide an alternative to the flaming candle. The company also sells on-the-go fragrances, cleaning solutions, and laundry care.

What is a Wickless Candle?

The wickless candle is a fragrant wax bar that gets warmed to release the pleasant smell into the air. The wax bar holds more oil and a traditional candle and emits no smoke or soot, making them cleaner than a standard candle.

How is the Wax Warmed?

Scentsy’s warmers use a very low-watt bulb similar to a nightlight that slowly warms the wax and releases the fragrance throughout your home.

Where are the Products Made?

All wickless candles and home fragrance products are made in the United States at Idaho’s manufacturing facility. The company’s warmers are designed by skilled artisans who are part of the manufacturing team in China.

Where Can Scentsy Products be Purchased?

The best place to purchase the company’s products is through home parties, trade shows, or fairs. They can also be purchased online at the company’s website, and some are sold on Amazon.

Where Can I View Scentsy Products?

Scentsy releases two new catalogs featuring all their products, one in March and one in September. You can get a catalog from your Scentsy Consultant or by downloading it through their website.