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Fortunately, you can prevent your blog from growing stale by creating a link roundup post. With a link roundup, you can tap into the content published on other blogs and websites to strengthen your own blog’s content marketing strategy.
Keeping your blog updated with new posts can be a challenge. Regardless of its niche, you may run out of ideas on which to write about, and with few or no new posts, your blog’s traffic will decline.
Hi there, I’m Lori Ballen.
Content Creator and Coach
I’m a 6-figure blogger, real estate agent, affiliate marketer, trainer, and coach. I share top digital marketing strategies to help bloggers, entrepreneurs, and small businesses grow their brand, website traffic, and database.
Table of contents
What Is a Link Roundup Post?
A link roundup is a blog post consisting of curated links to relevant content published on other blogs or websites.
Some of them contain just four to six links, whereas others contain over a dozen links. Regardless, all link roundups consist primarily of links pointing to externally published content.
Countless blogs include link roundups in their content marketing strategy.
About once a week or once a month, they create a new link roundup to share externally published content with their visitors.
They don’t copy and paste the content. Link roundups are simply links to other content.
You can see an example of a link roundup at Moz.
Moz regularly creates link roundups such as this for its blog.
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Choose a Topic
Before you can create a link roundup, you’ll need to choose a topic. Avoid broad topics and, instead, choose a somewhat narrow topic.
Link roundups on narrow topics typically outperform those on broad topics because they are more specific. With a narrow topic, your link roundup will generate highly targeted traffic.
When choosing a topic for your link roundup, make sure it’s engaging and relevant to your blog’s niche. Engaging, of course, means that it captures and keeps visitors’ attention.
If it’s not engaging, fewer visitors will read and interact with your link roundup. The topic should also be related to your blog’s niche. In other words, it should follow the overall theme of your blog’s content.
Find Link Worthy-Content
After choosing a topic, you can begin searching for link-worthy content. Links are the foundation for a link roundup.
You shouldn’t link to just any externally published content in your link roundup, though.
Instead, you should choose exceptionally high-quality and authoritative content for your link roundup.
Searching on Google can often reveal link-worthy content. Just search for the topic of your link roundup while visiting some of the top-ranked listings.
You can even search for other link roundups on the same topic. Since link roundups are typically published periodically, you may want to refine your search to only show listings published in the past three months.
BuzzSumo is a useful tool for finding link-worthy content. Available at buzzsumo.com, it reveals which web pages have generated the most social media shares.
Just enter the topic of your link roundup, or enter a similar associated keyword, and BuzzSumo will show a list of relevant web pages with the most social media shares.
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Create Descriptions
Your link roundup shouldn’t consist entirely of links. It should include descriptions as well. For each link, add a description so that visitors will know what to expect upon clicking it.
The description should contain an overview of the respective link’s content.
Most visitors won’t blindly click links, especially external links. They want to know where a link will take them before clicking it.
You can provide visitors with this information by creating descriptions. Visitors will be able to read the descriptions to determine which links they should follow.
The descriptions in your link roundup don’t have to be long. For most descriptions, one or two sentences will suffice.
Short descriptions such as this usually work best. Visitors can quickly skim brief descriptions to find the right links in your link roundup.
On the other hand, visitors may not read long descriptions, which may cause them to overlook some of the links.
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Notify Content Creators
Once you’ve created a link roundup post, notify the creators of the content to which you linked. According to HubSpot, link roundups are among the most effective types of blog posts for attracting links.
When you link to other blogs or websites, they may do the same for your blog. They’ll link to your blog as a gesture of appreciation, resulting in a reciprocal backlink.
Notifying the content creators will help you attract more of these reciprocal backlinks. Visit the other blogs or websites cited in your link roundup and look for a method of contact.
Maybe they have a contact form, or perhaps they have an email address displayed. By contacting the other blogs or websites, you can notify them that your blog is linked to their content.
You don’t have to ask the content creators for a backlink explicitly. Asking for a backlink may be counterproductive.
Content creators may assume that your sole intention is to acquire backlinks, so they’ll refrain from linking to your blog.
You’ll have a better chance of success by merely telling the content creators that your blog links to their content.
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Create Regularly
A link roundup isn’t something that you should create only once. Instead, it would help if you made them regularly.
Most blogs with link roundups create them either monthly or weekly. They follow a schedule by starting a new link roundup regularly.
With regular link roundups, more visitors will return to your blog after leaving.
Visitors will see that your blog published a new link roundup every week or month. After reading your latest link roundup, they may come back to your blog in the future to read the next.
Creating link roundups regularly also allows you to cover new and different topics. You can explore alternative topics that otherwise wouldn’t be possible with a single link roundup.
You don’t have to limit your blog to traditional posts consisting of text and images. For a more diverse content marketing strategy, you can create link roundups.
Fortunately, you can prevent your blog from growing stale by creating a link roundup. With a link roundup, you can tap into the content published on other blogs and websites to strengthen your own blog’s content marketing strategy.
Keeping your blog updated with new posts can be a challenge. Regardless of its niche, you may run out of ideas on which to write about, and with few or no new posts, your blog’s traffic will decline.
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What Is a Link Roundup?
A link roundup is a blog post consisting of curated links to relevant content published on other blogs or websites.
Some of them contain just four to six links, whereas others contain over a dozen links. Regardless, all link roundups consist primarily of links pointing to externally published content.
Countless blogs include link roundups in their content marketing strategy.
About once a week or once a month, they create a new link roundup to share externally published content with their visitors.
They don’t copy and paste the content. Link roundups are simply links to other content.
You can see an example of a link roundup by visiting moz.com/blog/roundup-thursday-for-the-week-of-81708.
Moz regularly creates link roundups such as this for its blog.
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Choose a Topic
Before you can create a link roundup, you’ll need to choose a topic. Avoid broad topics and, instead, choose a somewhat narrow topic.
Link roundups on narrow topics typically outperform those on broad topics because they are more specific. With a narrow topic, your link roundup will generate highly targeted traffic.
When choosing a topic for your link roundup, make sure it’s engaging and relevant to your blog’s niche. Engaging, of course, means that it captures and keeps visitors’ attention.
If it’s not engaging, fewer visitors will read and interact with your link roundup. The topic should also be related to your blog’s niche. In other words, it should follow the overall theme of your blog’s content.
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Find Link Worthy-Content
After choosing a topic, you can begin searching for link-worthy content. Links are the foundation for a link roundup.
You shouldn’t link to just any externally published content in your link roundup, though.
Instead, you should choose exceptionally high-quality and authoritative content for your link roundup.
Searching on Google can often reveal link-worthy content. Just search for the topic of your link roundup while visiting some of the top-ranked listings.
You can even search for other link roundups on the same topic. Since link roundups are typically published periodically, you may want to refine your search to only show listings published in the past three months.
BuzzSumo is a useful tool for finding link-worthy content. Available at buzzsumo.com, it reveals which web pages have generated the most social media shares.
Just enter the topic of your link roundup, or enter a similar associated keyword, and BuzzSumo will show a list of relevant web pages with the most social media shares.
Create Descriptions
Your link roundup shouldn’t consist entirely of links. It should include descriptions as well. For each link, add a description so that visitors will know what to expect upon clicking it.
The description should contain an overview of the respective link’s content.
Most visitors won’t blindly click links, especially external links. They want to know where a link will take them before clicking it.
You can provide visitors with this information by creating descriptions. Visitors will be able to read the descriptions to determine which links they should follow.
The descriptions in your link roundup don’t have to be long. For most descriptions, one or two sentences will suffice.
Short descriptions such as this usually work best. Visitors can quickly skim brief descriptions to find the right links in your link roundup.
On the other hand, visitors may not read long descriptions, which may cause them to overlook some of the links.
Notify Content Creators
Once you’ve created a link roundup post, notify the creators of the content to which you linked. According to HubSpot, link roundups are among the most effective types of blog posts for attracting links.
When you link to other blogs or websites, they may do the same for your blog. They’ll link to your blog as a gesture of appreciation, resulting in a reciprocal backlink.
Notifying the content creators will help you attract more of these reciprocal backlinks. Visit the other blogs or websites cited in your link roundup and look for a method of contact.
Maybe they have a contact form, or perhaps they have an email address displayed. By contacting the other blogs or websites, you can notify them that your blog is linked to their content.
You don’t have to ask the content creators for a backlink explicitly. Asking for a backlink may be counterproductive.
Content creators may assume that your sole intention is to acquire backlinks, so they’ll refrain from linking to your blog.
You’ll have a better chance of success by merely telling the content creators that your blog links to their content.
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Create Regularly
A link roundup isn’t something that you should create only once. Instead, it would help if you made them regularly.
Most blogs with link roundups create them either monthly or weekly. They follow a schedule by starting a new link roundup regularly.
With regular link roundups, more visitors will return to your blog after leaving.
Visitors will see that your blog published a new link roundup every week or month. After reading your latest link roundup, they may come back to your blog in the future to read the next.
Creating link roundups regularly also allows you to cover new and different topics. You can explore alternative topics that otherwise wouldn’t be possible with a single link roundup.
You don’t have to limit your blog to traditional posts consisting of text and images. For a more diverse content marketing strategy, you can create link roundups.
Link roundups are distinguished from traditional posts because they focus on links. They can contain text descriptions, but they are comprised mostly of links to externally published content.
Link roundups are distinguished from traditional posts because they focus on links. They can contain text descriptions, but they are comprised mostly of links to externally published content.
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