Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.
7 Minute Read
If you are looking to optimize your Instagram profile, then you need to take advantage of the Instagram bio link.

The Instagram bio link is one of the tools that can give marketers and creators a headache. After all, there is only one Link in an Instagram bio. The good news is that there are tools out there that can optimize your Instagram bio.
What are some of the top tools out there?

Hi there, I’m Lori Ballen.
Content Creator and Coach
I’m a 6-figure blogger, real estate agent, affiliate marketer, trainer, and coach. I share top digital marketing strategies to help bloggers, entrepreneurs, and small businesses grow their brand, website traffic, and database.
ShortStack

ShortStack is a marketing tool that also doubles as a landing page builder. While this can help you optimize your Instagram bio link, there are various other features.
Some of the added benefits of ShortStack include:
- There are ten separate marketing campaigns that you can run
- A drag and drop editor makes it easy for you to build landing pages that link from your Instagram bio
- You can develop a robust email marketing campaign to follow-up with your subscribers
ShortStack is a comprehensive marketing tool that can help you get the most out of your Instagram bio link, allowing you to track and adjust your links and marketing tactics with ease.

SHORTSTACK
Create unique landing pages, run social contests, send emails, and analyze results (no coding required).
Shorby
Shorby is a site that helps you get the most out of your Instagram bio link. With Shorby, you can add more clickable links, optimize your social network traffic, and boost your online presence.

With Shorby, you can add strong links to direct your followers to your website, blog, social networks, and more.
Some of the main features of Shorby include:
- You can customize each page with backgrounds, videos, avatars, and more
- You can add rich links, GIFs, and text blocks
- You can swap out links as often as you’d like
- You can track your Instagram traffic using advanced analytics
These are just a few of the top reasons why Shorby is a great tool to optimize your Instagram bio link.
Contact In Bio Full
ContactInBio is a tool that you can use to help you connect with your followers. You can add more content, create more links, and even set up forms and payments.

Using Contact In Bio, you can set up a robust social network. You can also customize your user name, and with the Link in bio tool, you can allow customers to contact you quickly.
The free plan lets you:
- Use the drag and drop editor to create an easy interface
- Access advanced analytics that is related to your link performance
- Connect multiple accounts and switch between them with ease
There is also a paid plan that lets you:
- Integrate with Mailchimp and Facebook Pixel
- Collect emails and subscriptions
- Upload images and videos
- Add your brand
These are just a few of the reasons why ContactInBio has become one of the most popular tools for optimizing the Instagram Bio Link.
Linktree
Linktree is an outstanding tool that can help you optimize your Instagram bio link. Better yet, this tool is free.
Linktreee can help you optimize your presence on the internet, whether you are a blogger, a social media star, or running a business.
Linktree can help you optimize your landing pages, social site links, blog links, and more. This tool can even help you share the Link on your other social sites, including Twitch and Facebook.
While this tool is free, there is a paid version that will let you replace the Linktree logo with yours. Some of the other benefits of the premium plan include:
- You can get a breakdown of your link traffic
- You can customize your fonts and colors
- You can store your signups on platforms such as Mailchimp and Google Sheets
- You can time your links to go live with your scheduled posts
These are just a few of the top reasons why Linktree is excellent for optimizing your Instagram bio link.

WordPress Websites and Marketing Services
My brothers Jeff and Paul Helvin offer WordPress Websites for bloggers and entrepreneurs. They provided content, and marketing services as well.
Lnk.Bio
If you are looking for an easy Instagram bio link tool to use, then Lnk.Bio is the answer. This tool uses an elegant style that blends perfectly with the user interface of Instagram.
At the same time, this also means that this tool is not customizable right now.
Some of the features of this tool include:
- You can access a custom URL
- You can cross-link your other social media profiles
- You can track your links with ease
- There is a white-label tool available
Even though this tool might be simple, it is effective.
Lnk.Bio has everything that you need to make the most of your Instagram bio link. There is a free version; however, the premium and white label features provide advanced tools.
Learn How to Use Lead Magnets
On February 10th, I’ll be showing you how to create lead magnets, set up an automation funnel, and generate more leads with offers.
Make checklists, ebooks, presentations and more. Register Today.

Linkin.bio by Later
For those looking for a more advanced tool, Link .bio by Later is a better option. This tool allows you to recreate your Instagram account on your landing page. Then, you can add more than one Link per post.
Some of the features of this tool include:
- You can add links to your feed
- You can add up to five links per post
- You can also track your links if needed
- You can schedule your links just as you schedule your post
While this tool limits you to only a single link per page, it makes it possible for you to share links through your posts instead of always having to change your Instagram bio link. Linkin.bio by Later is a popular Instagram bio link optimization tool.
Leadpages
Leadpages is a landing tool that lets you create and hosting landing pages on the Leadpages platform. Because you don’t have to have your website, this is an excellent option for a wide range of Instagram users.
You can create one landing page to send your followers.
Some of the top features of Leadpages include:
- There is a drag and drop editor that makes it easier for you to create your landing page
- There are dozens of templates that you can use for your landing pages
- Leadpages provides you with several content elements that make this process easier
- You can track how well your landing pages are doing with ROI stats
Overall, Leadpages is an excellent option if you don’t have your website. There is a pre-designed template that makes it easier for you to design your own landing page. There is a free trial version available before you have to pay for the premium service.
Thrive Architect
Thrive Architect is great for those who are looking for a WordPress plugin. It lets you build landing pages with more than 200 templates. Furthermore, this tool is easy to use.
Some of the top features include:
- You can use an intuitive drag and drop editor to make the building process easier
- There are more than 270 landing page templates
- With dozens of content blocks, the opportunities are nearly endless
- There are customizable styles, allowing you to tailor your pages to meet your needs
It’s a WordPress plugin, so you can host pages that you create from your WordPress site.
You build one landing page with your products, links, and services and include this Link in your Instagram bio.
Sked Link
Sked Link is a tool that lets your link followers to various websites, products, blog posts, and more. Multiple plans are ranging from basic to pro and enterprise.
Some of the features of Sked Link include:
- You can customize your page or choose from some of the existing themes
- You can change your links with ease and access advanced analytics to see how your links are doing
- This tool also integrates with Facebook Pixel and Google Analytics
Overall, Sked Link is one of the top tools out there. Those willing to pay for the Enterprise plan can also host their Sked Link on their domain name.
Link In Profile
Link In Profile allows you to add links to your Instagram images. Then, your followers can use them to direct traffic to your website. Link In Profile pulls content from your feed and takes users to a specified photo.
Some of the features of Link In Profile include:
- There is a dedicated landing page
- It takes almost no effort to manage your Instagram bio links
- There are stats and analytics that help you see how your Instagram bio links are doing
There is a free trial for Link In Profile before you have to pay for the premium version.
The Milkshake App
The Milkshake App lets you build a website on your device. Then, your Instagram bio link becomes an Instagram website where you can connect with your followers.
The site is mobile-optimized, and the app allows visitors to view stories in the same way as the Instagram app.
Some of the features of the app include:
- You can share your Instagram website on your stories
- You can customize cards and themes
- You have access to analytics and insights
This app can help you build a website and get the most out of your Instagram bio link, allowing you to interact with your followers in a strong, productive manner.
Campsite
One of the top tools you can use to get the most out of your Instagram bio link is Campsite.
Campsite is a tool that comes packed with features that can help you solve the problem of only having one Instagram bio link.
Using the Campsite tool, you have the ability to:
- Add unlimited links
- Customize the fonts and colors on your landings page
- Access detailed analytics that helps you get the most out of your Campsite experience
- Link to other social accounts such as Facebook and LinkedIn
While there is a free trial version of Campsite, there is also a paid version that provides you with even more features. You can even retarget your visitors using advanced marketing tools.
Tap Bio
Finally, Tap Bio is a tool that helps you create mini-websites for your brand. All of these websites have links that you might want to share on your Instagram account.
This tool comes with a user-friendly interface. You can even design landing pages for your mobile followers.
The link tool uses cards that act as an extension of your landing page. Every card has a different function that you can use to highlight multiple links without losing the advantage of your call to action tool.

With a single call to action tool, this increases the chances of your followers clicking on the Link.
There is a free plan that comes with Tap Bio, but there is also a silver plan that provides you with access to more cards to get the most out of your links.
What Should You Include in Your Instagram Bio Link?

Because you only get one Instagram bio link, you need to make sure that you use this wisely.
Some of the pages you might want to link to include:
- If you’re going to sell products, then you should link to a specific product that is related to the post
- If you’re going to drive subscribers, then you might want to have your Instagram bio link take users to a particular landing page
- If you’re going to boost your online presence, then consider sending your Instagram bio link to an “About Us” section
- If you are interested in sending your followers to other social media accounts, then you might want to use your Link to do this
- If you are using your social media account to share service, then link to a page that describes this service
In the end, your Instagram bio link serves your social media purposes. Make sure that your Instagram bio link meshes well with the goal of your Instagram account and its stories.
- What is Clubhouse?You may have heard of Clubhouse, the hot new social media app that’s all the chatter. Or maybe you haven’t. This article goes over the new Clubhouse Social Media app. Read the article to find information about how it works and the benefits of signing up.
- Top Social Media ToolsWhether you do your own marketing or you have a marketing team, social media tools can help ensure your time and money spent on social media bring the most returns possible for your business.
- The Types of Facebook Ads to Utilize in 2021If you want to get the best possible results from your Facebook advertising campaigns in 2021, there are plenty of ads you can use.
- The Complete Guide to TikTok MarketingIn this guide to TikTok marketing, we’ll review how this tool works, and the ways businesses can use it in their marketing strategies.
- How To Post a 3D Photo on FacebookI’ll admit that when I see a 3D photo on Facebook in my news feed, I pause. I’m surprised how many of us are not using this cool feature yet. Part of the reason is that it’s not obvious how to post a 3D photo on Facebook.