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Businesses can now sell beauty products, fashion, luggage, baby products, home furnishings, and more by setting up a Facebook Shop. Here’s How.
Facebook business page admins can now add Facebook Shops. With Facebook Shops, you can add products for your visitors to shop and buy all within the Facebook Platform.
- Products may appear in the Marketplace
- Use Your Facebook Shop to Host Product on Instagram
- Unlimited Products and Collections
- Customer Service Messaging Available
- Shopping Analytics
Facebook Shop Requirements
Your Facebook Page shop needs to:
- Sell physical items
- Agree with Facebook’s Merchant Terms
- Provide a link to a valid US bank account
- Have a Tax Identification Number (TIN)
You can also connect an existing catalog from Shopify, BigCommerce or another popular platform.
Costs of Selling
While the Facebook Shop is Free, you will be paying 5% per transaction or $.40 (whichever is greater). The payout is done through the bank account you set up in the Commerce area.
Be sure to read the Merchant Terms.
Set Up Shop
If you haven’t set up a shop already, when you click shop from your page menu, you’ll see this pop-up. You may have to change your page type to access the shop link.
- On Your Facebook Page Business Page, Click Shop. (If you don’t see shop, you’ll need to change the page template to a shopping template).
- Go to Commerce Manager to access set up steps.
- Name Your Commerce Account the same as your business name. This is visible to customers on all shopping notifications. Do not add special characters.
- Connect your Commerce Account to an existing Facebook Page or make a new one. All pages that you are admin for will appear in a list.
- Link your commerce account to a Business Manager account. If you have run ads before, you may see one or more already created.
Add your products, shipping options and customer service information.
Choose a product catalog you have already created or create a new one. You can add products to your catalog after you complete the setup. There is only one catalog for your commerce account. setting up.
During your Facebook Shop Set Up, you will be required to set up your merchant category for which your products fall into. This is the Category Code or (MCC).
Then, you’ll be required to enter your State Nexus (for physical or economic location) or State for which taxes will be filed.
You can skip this field during the original setup but will need to complete it for state sales tax.
You can add as many products to a featured collection as you want, but Facebook will only show the first 10 on your Page.
Your collections will only become visable after you add products to the collection.
Although you will set up shipping options during the setup phase, you can always change them later. Don’t let this stop you from proceeding with the Facebook Shop Setup.
You can choose standard shipping, expedited, and rush shopping as options. You are expected to ship products within 3 days of receiving the order.
For each shipping option, you can add your estimated days to delivery, shipping price, the price per additional item, and a cart minimum for free shipping.
Here, you will layout your Facebook Shop return policy. Facebook requires a minimum window of 30 days for returns. This date begins from the day your customer received their items.
You are required to reply to customers within 2 business days. Make sure the email address you add here is one that you check on a regular basis. Learn More
You can edit this policy after set up as well.
Enter an email that the customer will use to reach you for support.
Learn more about the return policy here.
During your Facebook Shop SetUp, you can link a bank account in which you will receive your sales payouts. You want to take your time on this step as some of the information can’t be changed after the fact. Learn more.
You can also invite into the setup, anyone you trust to submit financial information and complete the shop set up.
A customer can file a chargeback request and their credit card company will determine the outcome. During this time, Facebook will place a hold on this amount.
Credit Card companies can take as long as 75 days to come to a decision. Your funds will be tied up in the interim. You are also charged a $20 chargeback fee will be released if the appeal is decided in your favor.
This is similar to the policies Paypal uses. When you receive a Chargeback against you, you will have to respond within 10 days.
You can view details of the chargeback decision in Disputes in Commerce Manager.
Reasons for Chargebacks:
- They never received the item.
- The payment was unauthorized.
- The Customer feels the item was different than Described.
- There were multiple charges for a single product.
- The amount charged was incorrect.
- You didn’t follow your expressed return policy.
Responding to Chargebacks
You have 10 days from the date and time of the chargeback to respond and appeal:
- In Commerce Manager, go to ‘Disputes’.
- Read the info and click ‘Respond’
- Upload any evidence you have and click ‘Next’
- Choose ‘Send’ to begin the chargeback appeal Process
You may need to provide:
- Proof of Shipping and Delivery using Tracking Numbers
- Proof of any replacements sent
- Customer correspondence
Within Commerce Manager, you will find financial reports which are CSV downloads including:
To Access your financial reports:
- Find Payouts.
- Select Financial Reports and click Create Report.
- Choose your range of dates and type of report.
- Click Create.
Facebook then notifies you when your report is ready
- About Commerce Disputes and Claim Decisions
- About Returns in Commerce Manager
- About Financial Reports and Tax Forms in Commerce Manager
- Merchant Policies
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