What Does EPC Mean?

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EPC stands for earnings per click. It’s a summary of how much is paid out on average per click. The EPC Can help you determine how successful an affiliate campaign is.
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EPC stands for earnings per click. It’s a summary of how much is paid out on average per click. The EPC Can help you determine how successful an affiliate campaign is.

Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

EPC stands for earnings per click. It’s a summary of how much is paid out on average per click. The EPC Can help you determine how successful an affiliate campaign is.

For Affiliate networks like Shareasale, rather than paying per click, they estimate the merchant’s sales and divide it by 100 clicks to create the EPC.

Formula: Commission Earned / Clicks X 100 = EPC

You can usually find the 7-day and 30-day rolling averages for any merchant in the network.

The EPC can help you gauge how well an affiliate program is doing.

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Lori Ballen

I created Ballen Blogger because I love testing, proving, and teaching digital marketing strategies. As a 6-figure affiliate marketer, I understand the power of blogging for passive income. Of course, it takes massive action on the front end, and I’m here to teach which actions can bring the best results. Enjoy!

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