Email Marketing Software

Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

I’ve used so many various email marketing platforms over the years. I’ve realized that it’s not one size fits all. In fact, I’ve had to make changes based on the business and needs at the time.

Take a look at this list of email marketing software and find the one that works for you. Take trials wherever you can.

Constant Contact vs. ConvertKit

I took a paid run with both Constant Contact and ConvertKit over the past year. I know realize some of the key differences.

ConvertKit is one of the easiest options. The email automations are easy. Write your message, include a link, and go to the next.

Constant Contact is fancier. The email templates and newsletters offer great options. I also liked Constant Contact better for reporting.

You’ll have to compare pricing based on your needs.

My personal favorite of the two would be Constant contact.

Constant Contact vs. Keap

Constant Contact wins for price, but it’s not a fair comparison. Keap truly is a CRM and offers much more than emails.

I did like using constant contact, but I went back to KEAP by Infusionsoft even with the extra cost because I wanted to do much more with communication in my CRM.

Keap

ConvertKit

Constant Contact

Constant Contact is an email marketing tool that has been designed to target small businesses. They provide a range of features that help organizations reach out to new and existing customers regarding products, services, and opportunities.

If you are looking for an email marketing tool that can assist you in a cost-effective manner, then there are a few points that you should keep in mind about Constant Contact.

Aweber

Aweber is popular for affiliate marketers.

ActiveCampaign

ActiveCampaign has been around since 2003 and is typically considered the go-to option. As a leader seeking to capture the whole market, ActiveCampaign is a comprehensive email marketing experience.

The email templates are better on ActiveCampaign and there are stronger tools for reporting.

The lead scoring and machine learning tools available make it easier to determine top performing campaigns.

ActiveCampaign will also provide website analytics that can help you create better strategies for tagging and segmenting lists.

ActiveCampaign allows you to create forms with CAPTCHA security, checkboxes and custom fields.

You can alter your styling with CSS and have the options to reach your audience via SMS text or Facebook with certain plans.

You will also get a lot of control over testing, which helps you determine what campaigns and landing pages work better with your audience.

This platform also has more in-depth support if you do run into a question or need live training.

SendInBlue

Enjoy Unlimited Contacts with Sendinblue. Best Value All-in-One Marketing Platform. Only Pay Per Email Sent! Flexible Price Plans. Easy Set-up. Try Us for Free! Powerful API. Plugins Available. Drag & Drop Editor. Responsive Design Emails. GDPR Compliant.

Mailchimp

Mailchimp offers pre-built, customizable email automation that makes it simple to connect with the right person at the right time —without doing manual work each time. Reach your customers and keep your blog top of mind with welcome automation, happy birthday messages, and order notifications.

GetResponse