The Definitive Guide to Copywriting: What is a Copywriter, Why You Need One, and How To Become One.

In this article, we'll explore what copywriting is and why you need one on your team! And if you want to become a copywriter, I'll cover that too.
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Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Copywriting is the art and science of using words in a way that attracts, persuades, informs, or entertains readers. 

It’s an essential skill for any business with marketing responsibilities because it helps drive sales by increasing customer interest and engagement.

Copywriters use a variety of different strategies to create more compelling content, from blog posts to commercials. 

In this article, we’ll explore what copywriting is and why you need one on your team! And if you want to become a copywriter, I’ll cover that too.

Types of Copywriting

The way that you create content is important. In marketing, the words used in a message can change how people feel about what they are reading. 

It’s important to understand the different types of copywriting and how to use them effectively.

– Copywriting: This is the type of copy that you’re reading right now. It’s used for a wide range of purposes like blogging, web design, social media posts, and ads. 

It can also be reworded to make it more salesy or persuasive in nature, depending on what you need at any given time.

Product Description Writing: These are usually found on websites where customers can purchase items online. 

For example, a Shopify Store or an Amazon affiliate niche website would use eCommerce product descriptions

The content could include anything from how long an item will last to why they should buy it over another product with the same function if available – so there are many approaches to take when writing them!

– Technical Writing: Technical writers write manuals, guides, and instructions about products and other topics companies may cover.

– Writing for SEO: This type of writing attracts search engine attention by using keywords and phrases and unique content that matches what the customer might be looking for online. 

It’s also about understanding how different things influence Google rankings and where we rank on their page when checking out our own website.”

How to Write Great Copy

Write Copy for a Specific Audience

Copywriting is a complex art form. One that’s not for the faint of heart. It takes focus, creativity, and a keen understanding of human psychology to develop persuasive messaging that will resonate with your audience.

But before you can create any copy that connects, you need to know who your target market is, their challenges, and how they will react to different types of messages.

If you’re a blogger, for example, your audience is anyone who’s interested in the topic of blogging. They want to know how they can start a blog and get traffic coming in through search engines, or maybe they already have one but are looking for ways to improve its design and functionality, so it converts better.

It doesn’t matter what type of business you have either. If you sell products online, provide SaaS services, offer physical goods as part of your business model (or any other setup), the same principles apply: You need compelling copy that will convince people to buy from you instead of another company with a similar offering.

Here’s How:

Create a headline that grabs attention 

Great headlines grab people’s attention and compel them to read on.

A catchy headline is one of the most critical parts of a blog post. It can have an enormous impact on your content marketing campaign, so it must be thoughtful and well crafted. 

The key to writing great headlines is understanding what will resonate with your audience.

Headlines should be short and concise to allow for easy reading but still, be engaging. You must capture the reader’s interest with a descriptive phrase or question they want to be answered.

The headline is also an opportunity to mention any promises your copy delivers on; old habits die hard, so it’s always good practice to keep them in mind when writing headlines as well!

For example: How To Write Like A Pro – Seven Secrets From Top Copywriters

or

Expert Tips On Writing Great Headlines from Professional Copywriters

What Makes An Effective Headline?

-It captures attention without overdoing it

-It tells what the content will do (verbally) rather than just describing what it is

Tell a Story

What’s the best way to get someone interested in your product? Tell them a story.

Start by telling a captivating story about your product or service and what it does for people. Get specific, don’t be afraid to show off some personality, and make sure that every sentence is clear, descriptive, and compelling.

Include benefits and features of what you’re selling in the copy to convince people to buy it.

What Makes a Great Copywriter? 

A copywriter writes the content that appears on the website of a business. Copywriters are responsible for writing effective sales and marketing messages, press releases, product descriptions, blog posts, and more.

A great copywriter can help boost your company’s success by creating persuasive, concise, and authentic content.

The goal of a copywriter is to make the reader want what you’re selling in just a few lines of text or less — without sounding like they’re being sold something.

Successful writing needs to be intriguing enough for readers to keep reading but not so compelling that it sounds too salesy. 

It’s an art form with no one-size-fits-all approach because every business has its own unique voice and personality.

Copywriters should know your company inside out before starting on any project for you – this allows them to write messages explicitly tailored around your brand values and goals and speak authentically about who you are from the perspective of someone passionate about what you do.

Why do you need a copywriter?

– You’ll have a better chance of ranking on the first page of google

– Your website will be more persuasive and convert visitors to buyers.

– Develop your brand’s voice with an expert writer.

– Improve your customer experience by communicating in their language

How to find the perfect copywriter for your project

There are hundreds of freelance writers on the web. It’s hard to know who is suitable for you and your project. 

When you’re serious about your copywriting, it’s time to invest in a professional. Beware of bargain-basement prices for copywriters – they could save you money, but the quality might be lacking, and there is always an element of risk with this approach.

Find a writer who has experience writing for brands similar to yours, not just someone cheap or quick. Hiring an experienced copywriter will ensure that their style suits your project needs and also saves on revisions later down the line.

While there are services like Upwork, Elance, and Fiverr that freelance match writers with projects based on their experience level and price point range (starting as low as $5 per page), a Google search may prove more effective.

If you want to find a copywriter specializing in your niche, performing a search on google for copywriters (enter niche), may give you more options.

Be sure to read reviews before you hire anyone.

One possible solution to hire copywriters would be Writer Access. Using this website allows freelancers worldwide to submit a quote for any copywriting job (various lengths) and provide samples of previous work on projects similar in style, size, and style.

Here are some tips on finding a great copywriter

-Search online for freelancers or agencies with experience in your niche and read reviews from other clients

-Contact multiple writers to get quotes for what they charge per project/hour or word count as prices vary greatly depending on individual needs and complexity.

What are some of the best ways to work with a copywriter?

Set clear boundaries with the copywriter and give them a detailed summary of your project before they send you their quote. Getting a quote in advance will help avoid any miscommunications or revisions that could cost you time and money.

Questions to ask when hiring someone include what type of experience do they have writing about this topic, how long is each piece typically? How much research goes into it? These questions can be used as comparison points for future projects, so there’s less guesswork involved in finding the right fit.

Copywriters are not magicians: they can’t make something from nothing if there’s no substance behind the copy. Make sure you have a firm idea of what your blog post is about before contacting one so that they can do their job effectively.

If you have a great content and SEO tool like SEMrush, you can use the content template or topic research tool to identify keywords and subtopics to use within your content.

Costs of Hiring a Copywriter

Generic content mills costs will generally run between 2 cents per word and 10 cents per word.

Rates of expert copywriters vary but generally range between $150-$600 depending on the experience level and complexity of the project requested.

Some agencies may charge up to $1000+ for ongoing projects based on word count/page rate. Keep in mind that this price might include other services like research or development time (e-commerce sites, video scripts).

Bottom-line: Copywriting is an investment.

How to Become a Copywriter

Becoming a copywriter can be a lucrative career for someone that enjoys writing. Copywriters will provide marketing services for a fee. You can be self-employed and sell your services on Upwork.

What are the benefits of being a copywriter?

– A flexible schedule. Copywriting can be done from home, on your phone when you’re waiting in line for coffee or while watching TV at night (don’t do this too much though)

– You get to work with words all day!

– You could make a six-figure salary! There is no minimum pay rate per hour and there’s no cap on what you’d earn if you’re good enough. It also doesn’t matter where in the world you live as long as it has internet access – which most countries have these days because it’s 2021 and who even remembers life before wifi ¯\_(ツ)_/¯?

Examples of What Independent Copywriters Charge:

TIP: These are some of the most popular copywriters on Upwork. Check them out for inspiration or to see pricing rates.

  • Joanna Wiebe – $700/week (approx, including research)
  • David Gaughran – Starts at $400/hour
  • Arielle Ford – $100 per article + expenses but will only do a few pieces for each client to maintain quality standards and ensure delivery deadlines are met. She also asks that her clients share their content with her to promote it later if they don’t want exclusive rights. This is an excellent option when you need someone who understands how marketing works! Just make sure the budget is flexible if not hiring exclusively from this list.

There are many online courses and resources you can take to learn how to become a copywriter. You can take a free course on Copyblogger or enroll in an online college to get your degree.

If you want to get hired as a copywriter, check out some of the content brokers like:

Copywriting Examples

Many copywriters have a great understanding of the art and science of writing.

Here’s an example by Ann Handley:

Ann Handley is one of my favorite writers because she writes in-depth posts on what it takes to craft excellent content for blogs, ads, newsletters – basically anything you need to be written!

Her blog post about how to write better copy in 10-steps  is so helpful; I can’t recommend it enough.

Another example might be someone who creates ads and marketing materials for companies like Procter & Gamble or Nike, Inc. Another example would be the writer at your local paper or magazine.

It’s important to note that these people are not all in the same thing. They do different jobs with their own skill sets. 

But what they have in common is writing skills and understanding how best to get messages across creatively while also being effective communicators themselves.

I hope this post has helped you understand better what it means to be a copywriter! 

Here are some Frequently Asked Questions that might help you when hiring or becoming a copywriter. 

What are Copywriter’s Responsibilities?

Copywriters who work at ad agencies or marketing departments have many responsibilities such as developing strategies to best promote products or services while still being truthful with customers, creating compelling slogans and taglines, analyzing data from surveys or studies to see what people like in ads so they can come up with more effective ones.

What does a Copywriter do?

Copywriters are responsible for writing everything from TV scripts to blog posts. They work with the marketing team in an organization and help come up with ideas on how best to promote products or services while being truthful about them at the same time.

It is not uncommon for copywriting tasks that involve crafting ad campaigns and web content to be outsourced. It would require expertise that may need more time than what is available internally.

The primary responsibility of a copywriter is to create compelling content both online and offline, such as ads, blogs, newsletters, etc.

They might use their skills over many areas, including communications strategy planning, branding development, and research analysis, among others. It’s crucial for any business owner.

How Much do copywriters Make?

Copywriters can be commissioned at different levels depending on their skills and experience. The average copywriter salary might range between $30,000 to $50,000 per year, which may fluctuate slightly by industry or geographic location. A writer for a content broker will generally be paid per word in the 2-5 cent range. A content writer for a website might make $25-$75 per article.

How Do You Hire Copywriters?

It’s usually best to hire copywriters locally or via an agency if you have the budget and need their skills regularly. If they’re not available in your area, look online at agencies that specialize in freelance writers (e.g., Elance) who should be able to provide top-quality talent from all over the world. To find someone reputable can take some time, so do your research before hiring them! The most important thing is finding someone with experience writing what you need who shares similar values as yours when it comes down to how they present themselves professionally.

What are the best Jobs for a Copywriter?

Copywriting is mainly done in-house by marketing teams. Still, it’s also outsourced as well because of particular expertise that would require more time than what an internal team has available.
Copywriters often work with other positions like content strategists and brand managers when they’re working alongside them (or within large agencies). That said, there are many types of industries where you’ll find these roles, including advertising/marketing firms, PR companies, digital marketing companies, etc.

What are the primary skills you need to be good at copywriting?

A strong understanding of language, grammar, and sentence structure (this includes how to use adjectives effectively). The ability to take complicated concepts and break them down into easy-to-understand terms for the person reading or viewing your content. Understanding what motivates people through word choice. Emotional marketing is knowing where people’s pain points are in relation to their needs so you can offer a solution that addresses both concerns.

Ready, Set, Grow

Hi! I’m Lori Ballen. I help content creators grow and monetize their channels. Are You Ready to Grow?

About Lori Ballen

She is the founder of The Ballen Method. Lori is a content marketer, speaker, and trainer.  Her students appreciate her authenticity, as well as her ability to take complex elements and make them understandable. As a 6-figure Affiliate Marketer, Lori understands the power of monetizing content marketing channels like Youtube, Blogs, and Social Media Networks.

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