Youtube

How To Build, Grow, and Monetize a Youtube Channel

Youtube is a popular choice for creators.

If you are willing to make yourself a little vulnerable, youtube can bring massive rewards. For bloggers, youtube has proven to be a great way to increase brand awareness, generate traffic to your blog, products, and services, and to make money through methods such as monetization.

This guide will show you how to build, grow, and monetize a Youtube Channel.

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

Hi. I’m Lori Ballen.

I’ve been blogging since AOL first said ‘You’ve Got Mail’. While the blog platforms and processes have changed over the years, the fact that blogging can be a huge benefit to a business is as true as ever.

Some creators have opted to only create a Youtube Channel and skip the traditional blog website altogether. And that works as well for many niches.

Personally, I like to take the omnichannel approach and work to be in more than one place where my customers digest content.

For me, that’s Google Search Engines, Facebook, Youtube, and Pinterest as a primary focus with social channels like Instagram, Twitter, and Linked In as more “supplemental” channels.

I have also experimented with podcasts which I also enjoy.

There is only one of you and so much time in the day. Choose channels where you know you can be disciplined enough to create the content.

Check out tubebuddy, a cool optimization tool for Youtube.

How to Create A Youtube Channel

Need Help? Ballen Brands Can Set up your Youtube Channel and Branding so you can just upload and go! Call 702-917-0755.

Here is a link to Google with step by step instructions to set up your Youtube Channel. You’ll want a business or brand account.

Log into Youtube with a Gmail address
If you click a channel action (like upload), it will prompt you to create a channel
To create a brand channel, click on the channel list
Choose to create a new channel or use an existing Brand
Create a new channel by clicking Create a new channel.
Fill out the details to name your new channel and verify
Follow the instructions to add channel managers

Channel Set Up

Need Help? Ballen Brands Can Set up your Youtube Channel and Branding so you can just upload and go! Call 702-917-0755.

Create Your Channel Art [Instructions]
Set your Channel Icon (Pic) (Instructions)
Customize Channel Layout (Instructions)
Create Your Channel Trailer (Instructions)
Create Your Channel Sections (Instructions)

What Is Animoto?
The Animoto video maker is a powerful tool that is suitable for all ages. It allows users to produce professional videos without being a professional in video marketing. This is great for students, marketers, freelancers, and more. While it is expensive, many will find the price is worth it.

Advanced Channel settings

Choose Your Country
Associate a Website With Your Channel [Instructions]
Set or Change Your Channel Name and Description [Instructions]
Set Your Channel as not made for kids (Unless it is)
Add an optional watermark in the Branding section. Keep in mind this may cover up that corner. Be aware of how you create videos and where the watermark is displayed.
Enable features including those that require phone verification

Basic Info

Add Your Channel tags. These are keywords that tell Youtube what your channel is about. tubebuddy has a great keyword explorer if you need help.

Add Your Channel tags. These are keywords that tell Youtube what your channel is about. <a class=

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Channel features

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

You can access your channel features here. They include the following

Uploading
Monetization (You an apply after you have both 1000 subscribers and 4000 hours of visitor watch time
Live Streaming
Embed Live Stream
Longer Videos
Unlisted and Listed Videos
Custom Thumbnails
External Annotations
Super Chat (Must have 1000 subscribers)
Custom URL
Content ID Appeals
Channel Memberships

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Upload Defaults

💡With Renderforest Online Video Maker, you can create as many videos as you want. Not only animations but also intro videos, music visualizations, presentations, and many more. Customize the ready-made designed templates and download the final result in high quality.

Title

Your title can contain up to 100 characters but cuts off after 70 so create accordingly. You’ll want to create a unique title with each video although you can have part of the title repeat if desired.

Description

This area holds up to 5000 characters. It’s a good idea to include a description of the video ( you could even include a partial transcript or a paragraph or two).

Include links, Offers (such as an ebook or guide), affiliate links (and affiliate link disclosure), contact info, social links and so on.

Visibility

Public: Everyone can see it, Youtube may offer to viewers
Unlisted: Only those with a link can see it. It can still be embedded. Won’t be served by Youtube as a suggested video to watch.
Private: Only people you give permission to can see it. It can’t be embedded in public view. Won’t be served by Youtube as a suggested video to watch.

License (Advanced settings)

Include the standard Youtube License unless you want people to be able to chop up your video and use it in their creative videos.

Video Language

Choose the primary language. You can also add various language captions after publishing.

Caption Certification

Only use this if you know it is required because it has aired on television.

Community Contributions

Optional. Your viewers can help you reach a larger audience by adding title, description, subtitles, and closed captions to your videos. You would need to monitor this closely.

Comments

Choose how you would like to monitor comments.

Optional. Your viewers can help you reach a larger audience by adding title, description, subtitles, and closed captions to your videos. You would need to monitor this closely.

Check User Ratings

Check This Box

Permissions

You can now allow others to work on your youtube channel by sending an invite.

Community Tab

Here, you can choose default moderators, add users that can have automatically approved comments and hide users from commenting on your Youtube channel.

How To Make Money With Youtube Superchat

Youtube

YouTube Super Chat is a feature that allows fans to pay for pinned comments on the chat sections of their favorite content creators Youtube channel when they go live. This article will highlight all the details that you need to know about Youtube Super Chat, why it was created, how it works and how you can go ahead to make money using it.

Video Tutorial

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

What is YouTube Super Chat?

In January 2017, YouTube went ahead to announce the launch of a new tool. They called this new tool “YouTube Super chat.”

This is a fun feature that allows fans to interact with YouTube content creators. This enables creators on YouTube to make money from their interactions with their fans when they go live on YouTube.

YouTube Super Chat is a feature that allows a fan to post a highlighted message on the comment section of a live YouTube feed. The highlighted message is pinned for an amount of time allowing the fan to get more attention from his or her favorite content creator.

This feature was meant to replace the previous “fan funding” tool that allowed fans to pay content creators. The amount of time that the highlighted post stays pinned on the cat section is dependent on the amount of money that the fan has paid to have it posted.

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How YouTube Super Chat works

A viewer makes a “donation” through super chat. The comment can be pinned for a range of a few minutes up to a maximum of 5 hours.

YouTube Super Chat is a feature that allows fans to pay for pinned comments on the chat sections of their favorite content creators when they go live. This article will highlight all the details that you need to know about this new feature, why it was created, how it works and how you can go ahead to make money using it.

Check Out Tubebuddy for Video Optimization and Step By Step Uploading Best Practices Checklist.

You can use this to interact with the content creator or discuss with other fans better than with ordinary comments. This is because with YouTubers who have many followers hundreds of comments fly in within seconds when they are live on YouTube.

This makes it difficult to get your comment or views heard. Your idea is likely to be missed and end up going unread. This is why YouTube decided to unveil this tool.

It is meant for the “super fan” who would be willing to pay some money to comment, interact and ensure that his or her views are heard on his favorite content creator’s chat section when he/she is live.

When someone is live on YouTube, you will see a dollar sign or a cash symbol in the chat window.

Clicking it will slide or drop down a menu which has an area where you can set the amount of money that you would like to pay for your pinned post.

The currency used is in Dollar amounts, and you can pay from as low as 1 Dollar to as much as 500 Dollars for your pinned post.

The more you pay, the longer you will have your comment pinned to the top of the chat. The comment will be highlighted to differentiate it from comments from other fans.

Because there are obviously some fans who will have paid for their comments to be pinned, your comment may be pushed by other comments from the top.

However, that is no cause for alarm because the content creators can select and view all the pinned comments that have been paid for and highlighted at once. This assures you that your interaction with your favorite YouTuber is guaranteed.

The following instructions outline the complete procedure of paying for a YouTube Super Chat pinned comment.

Join the live stream of your favorite content creator.
Within the live chat section, notice the Dollar sign and click on it.
Select the option written, “send a super chat.”
Type or drag the slider to enter the amount you want to send to YouTube.
Select buy and click send.

You can make the purchase from a personal computer or mobile devices with the YouTube application as long as you are over the age of 18 and have a valid credit card. A receipt for your purchase is then emailed to you, and your comment is sent and can be viewed publicly on the chat section of the live stream.

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YouTube Super Chat for content creators

For content creators, YouTube Super Chat is a dream come true. It is a new way for them to monetize their content. They get to benefit from their fans’ desire to get noticed in the comment sections of their live streams.

How much money do content creators receive from the amount paid by their fans?

From whatever amount in the range of a Dollar to 500 dollars that a fan decides to pay for their comment to be pinned YouTube takes 30 percent.

The rest of the money is left to be received by the content creator. That is of course after taxation and minor charges from Apple or whatever platform the content creator is using during his or her live stream.

Content creators with a huge following have been reported to make up to 2,500 Dollars during an hour of a live stream.

This means that YouTubers with millions of followers stand a chance to benefit a lot from YouTube Super Chat.

Does it mean that if you do not have a million followers, you cannot make money from YouTube Super Chat?

No.

Even if you are a small YouTuber, there are some ways you can maximize on this tool and make yourself some money from the content that you stream on YouTube.

The following are a number of ways that describe how you can make money with YouTube Super Chat.

1. Promote your live stream sessions

The more people watching your live stream, the more they are likely to pay to have their comments on your chat section. Regardless of the content that you are sharing, be it a sermon, a lecture, a tutorial, an interview or even an entertainment piece, the goal of you sharing it on YouTube is for the public to view.

When you go the extra mile to promote your content, you get more viewership and more people with similar interests are likely to subscribe to your channel in anticipation of similar content in future. This helps you to grow your fan base.

You can promote your content by a number of ways and through a number of platforms. For instance, you can pay to promote the content as sponsored content on YouTube, such that it appears automatically to viewers who are in your geographical range or subscribe to pages that have similar content.

You can promote your content using your social media pages or directly through the platform by paying for them.

You can also promote your content by backlinking your YouTube page to websites and blogs that have similar content. The number of viewers is directly proportional to the number of comments and more specifically pinned comments. By sponsoring your content, you are setting yourself up to getting more money from YouTube Super Chat.

Consider promoting your Livestream on your website with a pop up offer using optinmonster or Convertkit.

2. Interact directly with your fans during the stream

The reason that fans would pay to pin comments is because they want to be heard. They want to interact with their content creator directly because they are a fan or they want to share their thoughts on the content that is being aired.

When you as the content producer interact with them by either reading their comments or asking them questions during the live stream, you foster communication and encourage engagement.

This engagement brings about a rapid flow of comments, and the fans who have the most desire to be heard are most likely going to pay to have their comments highlighted and pinned to increase the chances of them getting read.

Having a Q&A session during a live stream is a perfect way of fostering good relationships with your fans because it makes them feel heard and recognized.

When you ask and answer the questions that the fans put forward to you in the chat section, it encourages them to comment, ask and provide more detailed answers.

This builds your traffic and increases the chances and number of fans that would pay to have their comments highlighted.

3. Provide Incentives

It is in human nature to respond to the opportunity of getting an incentive. When you mention the possibility of being provided with an incentive for performing a task or answering a certain question posed during the live stream, the viewers would automatically rush to put their comments.

This will make the ones with the greater desire for the incentive pay to have their comments pinned so that they are seen before the others.

A good example is when a musician during a live stream session asks a question and offers free tickets to his/her concert to a random fan in the chat section.

Another example is if an author or a motivational speaker offers his free book to a fan in the comment section. The number of comments that appear would increase because of the incentive promised.

Again, the more comments, the more the sponsored comments and hence more money that one would make from a live session with YouTube Super Chat.

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4. Create more content and have more sessions

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

Is there a difference between making a hundred and forty Dollars in a week and making twenty Dollars every day for one week? No, there is no difference between the two.

If you are looking to increase the amount of money you make from YouTube Super Chat, you can choose to increase the frequency with which you have your live stream sessions.

This would mean that you provide your viewers with more content than before.

The advantage of having more sessions is that you reach out to more people and you generally increase your fan base. Make sure that you fluctuate the time of the stream so that you get to reach a wide variety of people.

You can maximize on the time or days that are more convenient for your target audience so that you capitalize on the resources that you use to provide the live stream.

Considering the nature of content that you supply your fans with, you can try to be flexible and create content that would also capture the attention of people other than your current audience. This would boost your fan base and increase the interaction in your chat sections.

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5. Consider combining sessions with an associate

Another great way of boosting your earnings from YouTube Super Chat is to have a combined session with a colleague who produces content that is similar to yours.

This is the same as co-hosting a show on TV. The fans are more excited, have more questions and are more interactive when you have a co-host.

The stream can be live on both of your YouTube pages and you will both benefit from interactions from each other’s fan base. This will encourage engagement and a constant flow of comments.

More fans will have the desire to get their voices heard, and this will motivate them to pay for the YouTube Super Chat feature to present their comments.

Sharing shows from time to time increases you and your associates’ fan base.

YouTube Super Chat is a beneficial feature to content producers regardless of the nature of the content they produce. YouTubers with a considerable following stand a chance to benefit the most from their fans, but content producers with fewer followers still stand to make some money from this feature.

The only conditions put forward to content producers for them to enjoy the feature is that they have to have more than a thousand subscribers on YouTube and be a partner with the YouTube partner program where they air ads before, during or after their content videos.

With the daily rise in the cost of living, it is time you started making passive income from your online reputation to complement your main source of earning!

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YOUTUBE TUTORIALS

How To Build, Grow, and Monetize a Youtube Channel
This guide will show you how to build, grow, and monetize a Youtube Channel.
How To Make Money With Youtube Superchat
This article will highlight all the details that you need to know about Youtube Super Chat, and how you can make money using it.
7 Youtube Video Ideas
Eighty-five percent of U.S. adults now watch online videos, according to a report by Statista. You can use this trend to your business’s advantage by creating marketing videos like these Youtube Video Ideas.
Be.Live Software For Live Streaming
Be.Live is a streaming software for Facebook and Youtube. You can stream live on camera, interview a guest, and share your screen. Be.Live helps create highly-interactive live streams.
10 Common Video Marketing Myths You Shouldn’t Fall For
No matter what type of business you manage, you can promote it using high-quality videos. For an effective video marketing strategy, though, you shouldn’t fall for the following ten common video marketing myths.

7 Youtube Video Ideas

Youtube

Eighty-five percent of U.S. adults now watch online videos, according to a report by Statista. You can use this trend to your business’s advantage by creating marketing videos like these Youtube Video Ideas.

Thanks to improvements in internet speeds, device hardware, and website technology, online video consumption has reached an all-time high.

Whether you publish them on YouTube or elsewhere, though, you’ll need to create the right type of marketing videos.

You might also add on Youtube optimization software such as the one I use called Tubebuddy.

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

1) Animated Video

Animated videos are characterized by their use of computer animation. They don’t feature footage of real actors or actresses, nor do they feature footage of real-world landscapes like ones made with Doodly and Renderforest.

Rather, animated videos feature computer-generated images. A typical 30-second animated video may contain 500 to 700 frames, each of which consisting of a computer-generated image.

The frames are arranged in a progressional order that creates the illusion of movement or animation when played as a video.

With their colorful computer animation, animated videos are well-received among viewers. They stand out from their live-action counterparts to attract more views, shares, likes, comments and other forms of engagement.

Furthermore, you can create animated videos from the comfort of your computer without any special recording equipment.

💡Doodly software allows anyone, regardless of tech or design skills to create doodle videos. Professional whiteboard, blackboard, or glass board doodle videos in seconds. Here is a Doodly Whiteboard Explainer Video I made for one of my Youtube Channels. [https://youtu.be/-eLLN_PXf84]

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2) Screencast Video

SnagIt or camtasia?

Also known as a screengrab or screen capture video, a screencast video is a unique type of marketing video that’s defined by the software used to create it. Screencast videos are created using screencast software, such as camtasia and SnagIt.

I use camtasia.

Screencast software works by capturing and converting the images displayed by your computer’s monitor into a video. You can add narration or sound effects to both animated and screencast videos.

Screencast videos work well for computer-related tutorials. If your business sells accounting software, for instance, you can create screencast videos showing viewers how to use the accounting software.

If your business specializes in computer repairs, you can create screencast videos showing viewers how to troubleshoot common Windows or macOS errors.

Camtasia is the best all-in-one screen recorder and video editor. Record your screen, add video effects, transitions, and more.

3) Brand Video

A brand video is a type of marketing video that’s designed primarily to raise brand awareness. One software that I use for this is Animoto.

Create and Share with Animoto

They can drive direct sales as well, but their focus is on exposing viewers to your business’s brand. A brand video may feature a graphic overlay showing your business’s name and logo. It may also include narration telling viewers about your business.

💡Create and share videos for free with Animoto‘s video maker. Combine your photos and video clips with music to make professional videos that’ll impress.

You don’t have to create long brand videos. On the contrary, short brand videos generally work best because of their high rates of completion.

Viewers are more likely to watch a 30- or 40-second brand video until the end than a three- or four-minute brand video.

If a brand video is too long, viewers may prematurely exit it without seeing or hearing about your business’s brand.

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4) Explainer or Product Review

Another type of video to consider using in your business’s digital marketing strategy is an explainer video.

Explainer videos show and tell viewers how something works. They were popularized in 2007 by the video marketing agency Common Craft.

Around this time, Common Craft published a series of explainer videos introducing viewers to the innovative new microblogging network, Twitter.

Since then, explainer videos have emerged as one of the most popular types of online videos.

You can create explainer videos to introduce viewers to your business’s products. Most consumers won’t buy a product unless they know how it works.

Many Youtuber’s today use this concept for demonstrating or reviewing an affiliate program’s product. In this video, I demonstrate my Sidetrak External Laptop Monitor.

Save 5% on Your Sidetrak Monitor by using the coupon code LORIBALLEN.

The problem with text content is that it only tells how a product works, so consumers are forced to mentally visualize the product’s mechanics.

Explainer videos go the extra mile by showing and telling how a product works. Viewers can see the product in action, so they’ll feel more confident buying it.

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5) Testimonial Video

A testimonial video, of course, is a type of marketing video that features one or more customers talking about a positive experience they had with your business.

Video Peel is a popular software.

A customer may talk about your business’s product or service and how it solved a problem he or she encountered. Regardless of the industry or market territory in which your business operates, explainer videos can help it flourish.

They instill trust in viewers by offering an unbiased opinion of your business from a previous or current customer.

💡With Video Peel, you can collect customer videos in seconds for Video Testimonials, Voice of the Customer, and Video Messages.

6) Interview Video

In addition to testimonial videos, you can record interview videos to use in your business’s digital marketing strategy.

For this, BeLive.tv is a popular solution.

BeLive is software that allows you to Live Stream to Youtube and Facebook with Branding.

Interview videos consist of a face-to-face meeting between you and a thought leader. During an interview video, you’ll ask questions to who’s recognized as a leading figure, though not a competitor, in your business’s industry.

For an effective interview video, you should partner with a well-known and credible thought leader. Consumers typically watch interview videos to gain expert knowledge from thought leaders.

If the thought leader whom you interview isn’t credible, there’s no incentive for consumers to tune in.

The interview video may have a negative impact on your business’s operations by harming its own credibility.

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7) 360-Degree Video

Also known as a spherical video, a 360-degree video is a type of interactive video that allows viewers to change the camera angle.

They are recorded using either multiple cameras or a single omnidirectional camera. The 360-degree camera or cameras capture footage of an area from all directions, and once uploaded with the appropriate formatting, viewers can select their desired camera angle.

In comparison, traditional online videos are recorded using a single camera, so viewers can’t change the angle.

When watching a 360-degree video, you can click and drag the screen to change the camera angle. It’s a more immersive and interactive experience than watching a traditional online video.

With the rise of Virtual Reality (VR) technology, 360-degree videos are becoming popular. According to eMarketer, over one in six U.S. adults own a VR headset. While VR headsets support traditional online videos, 360-degree videos offer a more realistic viewing experience that’s synonymous with VR.

Which type of video should you use to promote your business?

In digital marketing, the only way you’ll know which creatives work is through testing. Therefore, you should use a variety of marketing videos, including animated, screencast, brand, explainer, testimonial, interview, and 360-degree.

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10 Common Video Marketing Myths You Shouldn’t Fall For

Youtube

No matter what type of business you manage, you can promote it using high-quality videos. For an effective video marketing strategy, though, you shouldn’t fall for the following ten common video marketing myths.

Are you planning to use video marketing to promote your business? If so, you aren’t alone. Research by HubSpot shows 87 percent of businesses engaged in video marketing in 2019, compared to just 63 percent in 2017.

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

1) Short Videos Outperform Long Videos

What is The Perfect Video Length?

Short videos are undoubtedly popular.

According to Vidyard, nearly three in four online videos are less than two minutes long.

While short videos typically perform well on social media networks, including Twitter and Facebook, they struggle to gain traction on YouTube.

Social media users prefer short videos because they are faster and easier to consume. YouTube users, on the other hand, are usually interested in longer videos that contain more sustenance.

You can still create short videos, but you should diversify your video marketing strategy by creating long videos as well.

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

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2) You Must Recruit Professional Actors

You can create videos without recruiting professional actors.

If you operate a local business, for instance, you can ask some of your employees to help you film a video. Showcasing employees in a video humanizes your business and increase its credibility.

Alternatively, you can avoid the use of real people in your videos altogether. Not all videos need actors.

Animated videos, for example, feature digitally animated scenes rather than live-action, whereas computer-related tutorial videos often consist of recorded screen captures as displayed on a computer monitor.

Did you know that it’s possible to create animated videos in a few minutes? And, you don’t even need to have any design or animation skills.

I felt like sharing this video maker with you because I’m sure that it’s a must-have tool for every content creator. But, you won’t see its benefits until you try it yourself.

Would you like to try Renderforest?

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3) Search Engines Can’t Understand the Context of Videos

Since videos don’t contain crawlable text, you may assume that search engines can’t understand them. Whether it’s Google, Ask.com, DuckDuckGo or Bing, all search engines crawl text to understand the context of online content.

If you write an article about debt consolidation solutions and publish it on your business’s website, search engines will know it’s about debt consolidation.

You can help search engines understand the context of your videos, however, by creating closed captions. With closed captions, the audio will be transcribed into text, which search engines can crawl just like any other text.

Another idea is to create a video sitemap. When added to a video, it provides search engines with additional information like the video’s title, description, location and thumbnail image

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4) Views Are the Definitive Metric to Measure Performance

The main goal of video marketing isn’t to generate the most number of views.

Rather, the goal is to drive positive results for your business. Far too many business owners fixate on total views, only to discover that their videos have little or no impact on their business’s revenue.

A video with a clickbait-styled title may generate thousands of views, but unless viewers take action afterward, it won’t increase your business’s revenue.

Don’t worry too much about your videos’ view count. Instead, track metrics that directly reflect their impact on your business’s revenue.

Total conversions is a highly useful metric for video marketing. The more conversions a video generates, the more revenue it will generate for your business. You can also track the number of leads a video generates to measure its performance.

Tubebuddy is software that can help you optimize your youtube videos. It has a checklist for best practices, a thumbnail creation tool, and keyword/tag explorer.

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5) Videos Are Expensive to Produce

Some businesses invest a lot of money into the production, as well as distribution, of their videos. During the 2002 Super Bowl, Pepsi aired TV commercial featuring the Brittney Spears and Bob Dole. While just one minute and 30 seconds long, Pepsi spent over $8 million on it.

Thankfully, video marketing doesn’t require the deep pockets of a Fortune 500 company.

Even if you run a small business with few or no employees, you can create videos on a tight budget. Chances are you already own a video camera. Nearly all smartphones have a video camera as well as many computer monitors and laptops.

Along with free graphic editing software, you can use one of these readily available video cameras to create videos without spending a fortune.

Canva Pro is a great place to create designs. I use Canva myself. Many of the photos are free and others are available only for the Pro account, and others can be purchased at the time of use (super affordable). With Canva you can save templates, upload templates from other creators, share designs, and more. Design Youtube Thumbnails, Blog Covers, Social Media Banners and Stories and so much more. I love it!

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6) Search Rankings Aren’t Impacted By Video Content

Adding videos to your business’s website won’t necessarily bump it to the top of the search results, but it may assist with search engine optimization (SEO) nonetheless.

According to WordStream, websites with video content have a 53 percent greater chance of ranking on the first page of the search results than websites without video content.

When you add a video to your business’s website, some visitors will watch it. In turn, the average visit duration of your business’s website will increase, thereby sending signals of popularity and relevancy to search engines.

7) It’s Better to Publish Videos to Your Website Than YouTube

When given the choice between publishing videos on your website or YouTube, you may assume the former is the better option.

After all, why should you publish a branded video on Google’s website rather than your business’s website?

Well, with 2 billion active users and counting, YouTube is by far the most popular online platform for watching videos.

If you only publish videos on your business’s website, you won’t be able to tap into YouTube’s astronomically large audience.

If you want to publish a video on your business’s website, upload it to YouTube first. Once uploaded, copy the video’s embed code and paste it into the desired area of your site’s HTML where you want it to appear.

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8) Horizontal Videos Offer the Best Mobile Viewing Experience

Being that it’s owned and operated by Google, it shouldn’t come as a surprise to learn that YouTube is mobile friendly.

Smartphone and tablet users can watch YouTube videos either by visiting YouTube directly in a mobile web browser or using the official app.

If you’re trying to reach mobile users, though, you should create vertical videos rather than horizontal videos.

With a 16:9 aspect ratio, horizontal videos don’t suffer from letterboxing when viewed on widescreen devices. As long as a mobile user is holding his or her device horizontally, the video will consume the entire screen.

The problem with horizontal videos is that most mobile users hold their device vertically. According to the mobile advertising firm Mediabrix, over nine in 10 mobile users hold their device vertically.

If you create horizontal videos, mobile users will encounter black boxes, known as letterboxing, above and below your videos.

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9) Text Is Useless

Think text is useless in videos? Think again. Without text, you’ll have to rely on narration and sounds to spread your business’s message to viewers. But not all viewers watch videos with their computer or device speakers turned on.

Adding text to your videos ensures that all viewers see your business’s messages.

When adding text to a video, use a simple and easy-to-read font. Decorative fonts with intricate lines render poorly on small devices.

A simple font like Arial or Helvetica offers a better viewing experience that’s easier to read.

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10) You Must Promote Your Videos for Positive Results

Promoting your videos may increase their performance, but it’s not a prerequisite for a successful video marketing strategy. Regarding video marketing, the adage “If you build it, they will come” holds true. If you create high-quality videos, users will find them.

Viewers interact with high-quality videos by liking, sharing, and commenting on them. As viewer engagement with a video increases, so will its traffic.

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YouTube, Facebook and Google use viewer engagement to determine where videos should appear, so high-quality videos naturally generate more exposure than their lower-quality counterparts. The bottom line is you don’t need to promote your videos to experience positive results.

If they are of high quality, they’ll perform well on their own.

As video continues to swallow up global internet traffic, you can expect more competition when engaging in video marketing. Business owners know that consumers of all demographics enjoy watching videos online, so they use video marketing to reach their audiences.

To stay ahead of the curve, don’t fall for these video marketing myths.

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How to Build An Empire With Youtube Promotion

Youtube

Gaining more views on your youtube channel is very important as it increases brand awareness and can help your videos rank higher on Youtube’s search engine. Promoting your youtube channel can also increase your subscriber account. Gain More Reach. Here’s How.

Check Out Tubebuddy for Video Optimization and Step By Step Uploading Best Practices Checklist

Google Ads

To help gain more reach, viewers, and subscribers to your youtube channel, you might want to run a Google ad campaign.

Here, you’ll be able to make an ad that runs prior to a video starting or next to the video on the watch page.

Simply design your ad, decide how much you want to spend, and then identify your target audience.

You can edit your budget, audience, or ad anytime after you set it up. If the ad isn’t performing well, you can also cancel it.

Target Audience

Prior to launching your Youtube ad campaign, it’s essential to define the audience you want to see your video ads. Learn your targeting options for the best results.

Niche: Determining who you want to reach is imperative. Are they in a certain age group? Male or Female? Do they speak a particular language?
Topics: Contextual targeting allows you to show your ad to someone that is searching for a particular topic. You can also choose to show your ad on a specific video that you feel would appeal to a similar audience.
Geography: If you know where your desired audience is, you can choose the zip code, city, state, country and even an area around a particular address or place of interest.
Timing. You even have the option to choose what time of day your ads run.

Ad Formats

TrueView In-Stream:

This ad will allow the user to skip or keep watching after 5 seconds. You only pay when the user watches 30 seconds or more or if they interact with the ad. It can appear prior to a video play, during, or after a video.

TrueView Discovery

This ad is presented alongside related YouTube Videos, On the search engine results page (Youtube), or on the homepage. You are charged when the user clicks to watch your video. This ad is best to show to people who are browsing videos.

Bumper Ads

A bumper ad is 6 seconds or less. It appears prior to a video playing, during, or after the video. It can’t be skipped by the user. You are charged after your video is shown 1000 times. These are called impressions and are a CPM (stands for cost per mil) campaign. This campaign is ideal for reaching someone with a quick, poignant message.

Interactive Elements

You might also choose to include interactive elements with your video ads to encourage more engagement.

Call-to-action overlay: Is shown as soon as the video starts to play and is able to be closed by viewers. When a viewer clicks they’re sent to a channel or website that you predetermine.
Card: This is a quick suggested teaser with a call to action. It suggests a video, a video playlist, poll, URL etc.
End screen: The end screen offers up a suggested video, URL, and subscribe button right at the end of your video.
Companion banner: This is used with TrueView In-Stream ads as a thumbnail that can be clicked. It’s a call to action such as “Watch more” or “Subscribe.”

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How to create a video campaign

Sign in to your Google Ads account.
Using the page menu, choose Campaigns.
Select the plus button, and click New campaign.
Choose a campaign goal: Learn more about goals in the new Google Ads experience
Identify the campaign type.
Decide on your campaign name, determine what you are willing to spend, and choose the channels you want to run your campaign on
Find the locations to target or exclude.
Select your customer’s primary language.
If you like, you can choose which devices, platforms, and even carriers to run your ad
Only if you want to, you can edit inside the advanced settings.
Give your Ad Group a name.
Determine your Bid
Select your target audience
Select one of your Youtube Videos
Select an ad format and enter the information required.
Save it and Continue.

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Best Practices

You’ll want to optimize your ads for the best chance of conversion.

User Bumper Ads for short messages and Trueview ads for longer videos.
First Impressions matter. You only have a few seconds to grab their attention, so make them count.
A/B test your ads in various types
Use Interactive Elements to drive engagement
Locate your most popular videos and run ads with them
Be clear with your Calls to Action
Use end screens to encourage engagement
Give your video title some thought. Your click through rates are often related to your title.

Youtube Tutorials

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