Do you have an extra 135 minutes to spare this week? That’s all it takes to drastically improve your chances of creating a real connection with your customer.
Every sale is entirely dependent on the first impression you make with your site. It sets the mood, and every buying decision hangs on it. The good news is you’re just four steps away from a better landing page that can help your business sell more almost instantly.
Why Does It Only Take 2 Hours and 15 Minutes?
Any average guy walking down the street can write five words a minute to boost their conversion rates. In two hours, you’ll have written 600 sales-focused words.
That’s plenty of space to craft a winning pitch. Add another 15 minutes for editing out the typos. That’s all it takes to give your brand a fighting chance when the traffic comes rolling in. Anyone could do it.
1. The Headline
The most crucial part of any landing page is the beginning of the page. The headline must flag your target buyer. That means mentioning precisely who the product is for.
Be specific, and always target your most profitable type of customers. Add one benefit and one frustration to the title to really grab their attention.
Here are a few great examples listed below to inspire you.
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The tool Conversion.ai offers an ideal solution for creating targeted headlines.
2. The Opening Sentences
This opening is where you’ll build an initial bond with your traffic. You shouldn’t focus on features or benefits in the opening sentences.
This spot is reserved for letting the prospects know that you understand their wants. For example, most golfers want to spend time on the green and get away from their busy schedules.
If you are selling a product related to golfing, you should talk about how relaxing it is to play golf. Mention how nice it is to get away from work for a few hours on the weekend.
That’s how you build trust, and it is the primary determining factor in any selling situation. Spend the first 200 words entirely focused on letting them know you understand how they feel.
Check out the tool Conversion.ai to create and improve opening paragraphs. The AI Writing tool helps craft the perfect message.
3. Benefits Versus Features
For the other 300 to 400 words, you’ll want to focus on every little detail about your product. People who are interested in buying want all the facts before they commit, so don’t be slack about it.
The only trick here is differentiating features from benefits. It doesn’t matter what type of gadget you’re selling. Always tell your customer precisely what’s in it for them every time you mention a product feature on your landing page.
Customers will often window shop based on features alone, but they buy based on benefits. Never neglect to explain why they should care about every feature and how it ultimately benefits them.
The AI writing software called Conversion.ai offers a tool that helps with creating features and benefits.
4. The Call to Action
There’s no way around this. You have to ask for the sale. It might make you feel pushy. Your stomach might churn just thinking about asking strangers for money, but you have to do it.
If you don’t ask for the sale, you’re going to miss out on many conversions. Spend the last sentence, or two focused on telling the reader to make their purchase today.
If you want even better results, then give them some kind of incentive to act immediately. You can do this by including a limited-time offer or by upgrading the shipping. Be creative with your offers, and always ask for the sale on every page!
If you are using WordPress, you might like to add the elementor page builder, which offers a call to action sections, and blocks.
Another way to make offers and include a solid call to action is with the software called Optinmonster.
Put This Plan into Action Immediately
Don’t just sit around thinking about writing a solid sales pitch for your landing page. It only takes two little hours to give your website a fighting chance in the new economy.
Remember to write a great headline that focuses on getting attention from your highest paying target customers. Make the first paragraph about what they want and how they feel about it.
This builds immediate trust and sets the tone for the rest of the pitch. Wrap it up by focusing on what’s in it for the customer, and always end with a solid call to action.