Web push notifications are customizable pop-up messages sent from a website to a visitor’s web browser.
They are supported by most desktop and Android-based mobile browsers. Desktop browsers typically display them in the bottom-right corner of the user’s screen, whereas Android-based browsers display them as a standard in-tray notification.
Re-engage Your Visitors With Web Push Notifications
Re-engage Your Visitors With Web Push Notifications
Users don’t have to be actively viewing your website to receive a web push notification. As long as they have their browser open, you can send them a web push notification.
Android users will see it in their mobile device’s notification tray.
On the other hand, desktop users will see the web push notification in the corner of their screen, regardless of whether they are viewing your website at the time.
Most web push notifications offer the following customizable elements:
Description or main body
Call to action (CTA)
The URL in a web push notification is the web page to which it links. Users can click or tap a web push notification to visit this page.
How Web Push Notifications Work
Web push notifications are powered by an application programming interface (API). There are several web push APIs, including the Push API and the Notification API.
Regardless, they all allow websites to communicate with users through customizable pop-up messages.
You can manually set up the web push API on your website, or you can choose a third-party push service provider.
Third-party push providers offer apps and services to streamline the creation of web push notifications. Once the API is installed on your website, you’ll be one step closer to sending users web push notifications.
To send a user web push notifications, though, you must obtain his or her permission. All web push APIs require users’ consent.
You’ll have to send a user an opt-in notification first. Assuming he or she agrees to it, you can then send the user-customized web push notifications.
Web push notifications also require the use of Hypertext Transport Protocol Secure (HTTPS). In the past, web push APIs supported both Hypertext Transport Protocol (HTTP) and HTTPS.
But the latest generation of these browser-based notification frameworks now requires HTTPS.
HTTPS is necessary to protect users from cyber threats. It will encrypt all of the data your website sends to users and all of the data your site receives from its users.
Web push notifications are a type of data. With HTTPS, your web push notifications will be encrypted so that hackers can’t access and alter them before they reach your website’s users.
Benefits of Web Push Notifications
With web push notifications, you can bring users back to your website. Many users browse multiple websites simultaneously.
If a user minimizes your website in a tab to search for content in a new tab, he or she may be lost forever. You can remind these users that your website is still available by sending them a web push notification.
Since they appear as pop-up messages, web push notifications are frequently clicked on. According to SendX, web push notifications have an average click-through rate (CTR) of 10.85 percent.
If you send a web push notification to 100 users, for instance, you can expect about 11 of them to click it and, therefore, return to your website.
You can also use web push notifications to promote deals and special offers. If your user is browsing a product page, you can send him or her a limited-time discount code for that product.
The user will receive the discount code in real-time, and upon seeing that it’s only available for a short period, they may buy the product.
Web push notifications allow you to point users to specific pages on your website. Depending on how they found it, users may not land on your website’s most valuable pages.
With web push notifications, you can point them to high-value pages such as those containing pillar content, product listings, or testimonials.
If your website sells products, web push notifications can lower its cart abandonment rate.
It requires a little coding, specifically a tracking code, but you can set up web push notifications to target users who added a product to their cart without checking out.
Email offers another way to send users links and messages, but it falls short in many areas compared to web push notifications.
Email, for example, typically has a lower opt-in rate. Fewer users will sign up for an email newsletter than agree to receive web push notifications.
Web push notifications have a higher opt-in rate because they don’t require any information from users. When users sign up for an email newsletter, they must provide their name and email address.
Web push notifications don’t require any information. Users only have to click the “Allow” button displayed in the initial opt-in notification.
The user retention rate for web push notifications is higher than that of the email. While users can elect to stop receiving web push notifications from your website, most won’t exercise this option.
They stay subscribed while giving your website permission to send them web push notifications.
Your website’s success is dependent upon visitor engagement. Without engagement, traffic is of little importance. Fortunately, web push notifications can boost visitor engagement.
Consisting of customizable pop-up messages, you can send them users who are currently viewing your website or visiting your site in the past.