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This guide will help you craft the perfect order confirmation email for your e-commerce website.
You can’t run a successful e-commerce website without sending customers an order confirmation email. After placing an order, most customers will check their inbox for this essential transactional email.
A study conducted by Chamaileon found that order confirmation emails have an average open rate of 70 percent. In the realm of email marketing, any open rate over 20 percent is considered good, meaning order confirmation emails are superb.
Rather than using a barebones template, though, you should take the time to create a custom order confirmation email.
Most e-commerce platforms like Shopify allow you to customize your order confirmation email.
You can add or remove content so that it drives stronger customer loyalty and encourages more repeat purchases.
Use Brand Imagery
When designing your order confirmation email, use brand imagery so that customers will recognize it.
Brand imagery consists of visual elements, including but not limited to images, that are unique and identifiable to your e-commerce website.
While shopping, customers will see your e-commerce website’s brand imagery.
Using brand imagery in your order confirmation email will help customers recognize the email because they’ll remember seeing it on your e-commerce website.
You can use your e-commerce website’s logo in your order confirmation email. Embedding the logo into the top of your order confirmation email will make it instantly recognizable to customers.