Constant Contact is an email marketing tool that has been designed to target small businesses. They provide a range of features that help organizations reach out to new and existing customers regarding products, services, and opportunities.
If you are looking for an email marketing tool that can assist you in a cost-effective manner, then there are a few points that you should keep in mind about Constant Contact.
ActiveCampaign has been around since 2003 and is typically considered the go-to option. As a leader seeking to capture the whole market, ActiveCampaign is a comprehensive email marketing experience.
The email templates are better on ActiveCampaign and there are stronger tools for reporting.
The lead scoring and machine learning tools available make it easier to determine top performing campaigns.
ActiveCampaign will also provide website analytics that can help you create better strategies for tagging and segmenting lists.
ActiveCampaign allows you to create forms with CAPTCHA security, checkboxes and custom fields.
You can alter your styling with CSS and have the options to reach your audience via SMS text or Facebook with certain plans.
You will also get a lot of control over testing, which helps you determine what campaigns and landing pages work better with your audience.
This platform also has more in-depth support if you do run into a question or need live training.
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Mailchimp offers pre-built, customizable email automation that makes it simple to connect with the right person at the right time —without doing manual work each time. Reach your customers and keep your blog top of mind with welcome automation, happy birthday messages, and order notifications.
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