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Here are a few blogging tips for beginners. Starting a blog can feel like a mind-boggling experience. You may be chomping at the bit to get your blog off the ground, build a following, and earn a return on your investment.
From your blog’s framework to its content strategy, there are layers of elements to put into place before you start to publish.
With a bit of insight and advanced planning, you can be on your way to accomplishing your goals.
Find Your Niche
Before you build out your blog’s foundation, you’ll need to determine your area of expertise. What is the core topic of your blog? It has to be specific.
For example, a photographer may photograph maternity sessions, newborns, high school seniors, and weddings.
But to establish themselves as an expert, they’d pick one of those areas to focus on as their specialty or niche.
Otherwise, they might get lost in the perception of jack of all trades and master of none.
In this example, the goal is to earn a reputation as the best senior portrait photographer in the area while still offering a range of other services.
Blog topics in this scenario could include:
How to Prepare for Your Senior Pictures
What to Wear for Picture Day
What to Bring to Your Upcoming Senior Portrait Session
How to Beat Acne Before Senior Pics
The Timeless Value of Senior Portraits
An affiliate blogger may decide to create a recipe blog.
For the best traction, that person could narrow that subject down to the best southern recipes, gluten-free foods, vegetarian meals, Keto diet, or other food-related niches.
A real estate agent might specialize in waterfront properties or luxury homes.
The goal is to stand out as an expert in one area of your industry and then use that expertise, that marketing strategy, like a magnet to draw in leads to all areas of your business.
Think about the different services you offer, your favorite bits, the parts that excite and inspire you, and then hone in on that for your blog.
Choose a niche wherein writing or growing your blog is a passionate experience. You’ll spend a great deal of time nurturing your blog; make it enjoyable.
Know Your Audience
Who is your ideal viewer or customer?
Your target audience’s demographics are one of the essential foundations for building a successful blog. You have to write for your readers, so you have to know who your readers are and what they need.
To get your message to the right audience, it’s a good idea to know their age, gender, cultural background, economic status, education, and other pertinent information.
With this data, you can build a customer profile and custom tailor your content to address your readers’ pain points and provide the right information to earn trust.
You can dig even deeper into their habits, values, interests, and opinions.
Using the example of the photographer’s niche of high school senior portraits, the target audience is the high school junior, between 17-19 years of age.
The photographer could then build a profile of what’s currently trending among those students and write content that matches the tone of voice specifically for that audience.
One method of defining your target market is to examine and survey existing and past customers or clients.
Another way to discover your audience’s demographics is by using Facebook Insights to see who is engaging with your social media content.
You can also use resources like Google Analytics to see who currently visits your website, how long they explore your digital offerings, and what actions they take.
User actions include bounce rates, page views, clicks, and other user engagement data.
Finding the Right Platform
You’ll need to get a few of the bones in place before you’re off and running with your new blog. Your blog’s skeleton and functionality dictate the user experience and your ability to track and measure your results.
Choose a domain name.
It’s best to keep it simple, easy to spell, easy to remember, and related to your topic. You can register your domain with GoDaddy, Namecheap, or another domain registrant.
Keep the readers’ attention with a strong first paragraph that outlines the article’s main points.
Write with search engine optimization in mind.
Use H2 headings to organize your thoughts, making your post easier to comprehend.
Write at least 1,500 words, or an estimated 1-2 minute read time.
Include a call to action.
Add images and videos to break up text and extend the time a user spends on your blog.
Your grammar, spelling, and punctuation must be on point. A page with misspellings, errors, or poorly constructed sentences is a turn-off to readers because it appears unprofessional.
Use a writing resource like Grammarly.com, where you can check for grammar and spelling mistakes, get suggestions to assemble sentences better, use synonyms, and check for plagiarism.
Once you’ve got several blog posts in your archives and they’ve been resting for a while, you can bring them back to life by updating and republishing them to make them current again.
When to Publish New Blog Posts
Knowing when to publish your content will help it get more views.
The most important thing is that you publish on a consistent schedule.
Some lifestyle bloggers publish something daily. Other bloggers post three times a week, and others can only manage one in a week’s time.
Whatever commitment you make, stick to it. Publishing consistently builds trust with readers and builds search engine authority.
You can take that to the next level with Facebook insights and other tracking resources that tell you which days and times you get the most visitors to your blog or social media posts.
For example, you may discover that you have the most traffic between 12 p.m. and 2 p.m. on Wednesdays. Use that data to your advantage and publish your posts when you know your viewers are paying attention.
Where to Promote Your Blog Posts
You can write excellent articles on your blog, but it won’t get noticed if you don’t promote that content.
Social media is your blog’s best friend, so is a content publishing calendar such as Co-Schedule.com or Hootsuite.com that allows you to pre-plan and automate your posts.
You can post your article on social media when it’s hot off the presses and then have it automatically re-post the link a month later on a different date and time, as many times as you want.
Consider the following social media platforms to promote your work:
Email marketing is another ideal way to promote your posts.
You can add a subscription box to your blog so that readers get notified when you post new content.
Weekly, monthly, or whatever schedule you commit to, you can send out an email newsletter with links to your latest posts.
One way to invite more people to subscribe is by offering a free giveaway, such as an ebook, toolkit, checklist, or other free items.
You can also find success in networking with other bloggers, guest-blogging, and cross-promoting other blogs.
Lean into your area of expertise and your passion by finding your niche. Know your audience and what they need.
Find the right blogging platform for your articles. Produce high-quality, error-free, and original content that’s SEO driven and provides value to your readers.
Include a call to action to inspire more engagement and promote your content aggressively across multiple social media platforms, with the aid of a content publishing calendar.
You’ll soon have a solid foundation, a library of articles, and a strong brand presence on the internet.