Determining the right lead magnet, the way to make the offer, and the funnel that comes after creates the magic formula.

Blog Lead Magnets

Any blogger that has a goal to earn money from their blog understands the importance of lead magnets for building an email list. This is done by making offers in exchange for contact info
Share on facebook
Share on twitter
Share on linkedin
Share on pinterest
Share on email

Table of Contents

Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.

Any blogger that has a goal to earn money from their blog understands the importance of blog lead magnets for building an email list.

This is done by making offers in exchange for contact info. Blog visitors today are a lot more careful about what they sign up to avoid too much spam in their email box.

Determining the right lead magnet, the way to make the offer, and the funnel that comes after creates the magic formula.

Any blogger that has a goal to earn money from their blog understands the importance of lead magnets for building an email list. This is done by making offers in exchange for contact info.

Lead Magnet Ideas

For your lead magnets, I highly suggest Canva Pro for their templates. You can also find pre-made templates that work in Canva and Photoshop at Creative Market and Ladyboss Studio.

  • Checklist: Make a Checklist on Canva.
  • Toolkit [This is a great way to earn affiliate income as well]. A toolkit can be a list of free tools or a dropbox folder full of items someone would find valuable.
  • Template [Such as a Postcard, Landing Page, Pattern, etc.] – Bloggers often create these printables to give way as lead magnets.
  • Printable tutorial or Recipe: Food bloggers might give away a recipe or recipe ebook. Check out these recipe book templates in Canva.
  • Coupons [Grab coupon templates at Canva]
  • List of Resources [example would be a list of utilities, landscapers, pool cleaners for a new homeowner]
  • Free Mini-Courses
  • Slides from a presentation
  • Planner
  • Calculator or Generator
  • Swipe File [These are messages used in funnels, most often email sales letter style]
  • Cheatsheet
  • PDF (list such as “how to pack for a cruise)
  • ebook
  • Free Book, Chapter, or Excerpt
  • Scripts [Sales, Real Estate, Conversion, etc.]
  • Free App
  • Quizzes
  • Free Trial
  • Newsletter
  • Calendar [Template or something filled in such as a what to post on Facebook]
  • Workbook [Check out the templates at Creative Market]
  • Map
  • Tutorial Video
  • Step by Step Plan
  • Webinar
  • Podcast
  • Free Tickets
  • Graphic or Infographic
  • email campaign [such as a 5 part drip course]
  • Handbook
  • Free Consultation
  • Notes from a special event
  • Statistics and Reports

How to Create a Lead Magnet in Canva

Use Canva Pro to create Lead Magnets.

How To Make Blog Lead Magnet Offers [Optinmonster]

Try Optinmonster for making offers on your blog.

Tools for Creating Lead Magnets

About Lori Ballen

I teach bloggers how to grow their blog, and make money through multiple streams of income. From affiliate marketing, to building courses, I share 7 income stream strategies through blogging.

Categories

Ready, Set, Grow

Hi! I’m Lori Ballen. I help content creators grow and monetize their channels. Are You Ready to Grow? Subscribe to receive my ebooks, video guides, and trainings.

Best of Ballen Blogger

The Best Blog Platforms

If you are ready to blog, choosing one of the best blog platforms will be key to your success. Not everyone will have the same needs so choosing the best blog platform for your needs is key.

Read More »
Scroll to Top
Receive the latest news

How to Make 6-Figures As a Blogger

Weekly Marketing Tips, Videos, Event Invites, Software Reviews and Coupons.