Lori Ballen is a member of the Amazon Associates Program and earns money from qualifying purchases. Posts contain affiliate links that benefit Lori as well.
While sharing income makes one very vulnerable, I am a teacher first above all other things. I’m passionate about sharing what works so that people can adopt and follow a model that works for them. Here is my blogger’s Income Report for August 2020.
On a side note, check out those Moxielash Magnetic Lashes!
How Bloggers Make Money
If you look closely at how bloggers make money, you’ll generally find they have multiple monetization methods. Many offer consulting, coaching, or other services. Some sell courses (I use teachable). My main course; The Ballen Method, focuses on lead generation strategies.
Other bloggers earn money through publishing ads on their website, social channels, and youtube channel.
I’m rounding off the numbers below for easy math. Where some areas of my business increased, others dropped off as a direct result of the Pandemic. I have felt weird this year “selling” and promoting so I’ve gotten more focused on building content for future income. For example, I built a 2nd Youtube Channel which got monetized this year.
I also divided my main website up into several niche websites.
- Affiliate Income: $8,000
- Services: $5,000
- Real Estate: $5,000
- Course sales: $3,000
- Publishing: $1,000
- Live classes: $0 due to pandemic
- Stocks, Investments, Profit Share: All Re-invested
Technically, most of my business was affiliate income in that the money I made was from earnings and commissions on products that I didn’t service.
For example, I have a real estate team. I generate leads, and they work with the clients. The second line, Services, is my brothers’ marketing company. I blog, create videos, and use social media to generate leads. They service the clients.
That’s exactly how affiliate income works.
I don’t have any employees on my payroll. In 2019, I found a way to continue building my business without the high cost of staff. Now, I invest in great tools and work with partners as needed.
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