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There are a lot of email marketing and automation tools available. In this post, we are going to compare Convertkit and ActiveCampaign. Bottom line: ActiveCampaign has more features while Convertkit is easier to use.
Why I Switched To ConvertKit Video
Email marketing remains an important part of many business marketing plans. With many new channels and platforms gaining momentum, there is still value in email marketing as one of the most effective messaging channels.
- 90% more orders are seen in response to welcome emails
- 63% more orders were made due to abandoned cart reminder emails
- Email campaigns sent to a segmented contact list get nearly 75% higher click rates.
- A/B testing gives a 37% higher return than email marketing for brands that don’t test.